Dancing, Reading old and new archives on political affairs and global views
Work Availability
Accomplishments
Timeline
Alka Nayak
Marketing Manager
Mumbai,MH
Summary
To obtain a Prominent and Challenging position in an organization of repute where I can apply my education and experience to achieve the desired organizational goals.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work History
Marketing Manager
RobinAge, Weekly Children's Newspaper
Mumbai , Maharashtra
08.2016 - Current
RobinAge is a weekly children newspaper that caters to children aged 4 to 15 years across India and deals with Global Brands & Media/ PR houses, Advertising agencies for trade exchange & business sales.
Key responsibilities Interacted with major corporate houses, advertising, media buying & planning agencies for business on a daily basis.
Taking inbound calls from existing/ new clients in regards to their business plans, campaign ideas for their brand launch & suggesting strategies.
Making outbound calls to pitch for new clients, offering proposals to the existing clients to advertise in various special issues, offering a revised budget plan for the prospects/ loyal clients that can suit their budget plan in order to bring them on board.
This also includes making detailed presentations to clients and drafting proposals Suggesting innovations to the clients as per the given brief.
Approving creative designs & offering important inputs when necessary.
Identification of the market segments, target groups, potential advertisers & sponsors.
Suggesting strategies & resources to tap revenue growth categories & trends.
Undertaking complete responsibility of advertisements & corporate sales revenues for all inventories for clients.
Analyzing marketing promotions & associated revenue in order to strategize campaigns.
Optimizing revenue generation through data analysis & have developed cross marketing, sales strategies & by identifying the areas of opportunity.
Offering inputs on the changing market trends & updating them according to the media scenario.
Client Servicing (Advertising).
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelors - Advertising
University of Mumbai
Mary Immaculate Girls High School
06.2009 - 05.2012
Skills
Brand-building strategies
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Dancing, Reading old and new archives on political affairs and global views
Dance: Makes me happy and I am passionate about learning new dance forms
Reading: Truly enjoy reading current affairs & politics, to stay aware and up to date about the global scenario
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
· Generated ad sales worth INR ~8,00,000 in the pandemic (March 2020 – ongoing) through social media and print ads.
· Generated sales of the newspaper (print + digital) through building the social media organically amongst the mommy community/bloggers through engagements and successful campaigns
· Earned recognition through internal emails & word of mouth amongst the employees for bringing the best global brands onboard.
· Achievements Started off as a Marketing Executive for a year & then got promoted as a Marketing Manager.
Regional Sales Manager (West) - Professional Division at Sennheiser Electronics India Pvt. Ltd.Regional Sales Manager (West) - Professional Division at Sennheiser Electronics India Pvt. Ltd.