Alka Nayak
Marketing Manager
Mumbai,MH
Summary
To obtain a Prominent and Challenging position in an organization of repute where I can apply my education and experience to achieve the desired organizational goals.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work History
Marketing Manager
RobinAge, Weekly Children's Newspaper
Mumbai , Maharashtra
08.2016 - Current
- RobinAge is a weekly children newspaper that caters to children aged 4 to 15 years across India and deals with Global Brands & Media/ PR houses, Advertising agencies for trade exchange & business sales.
- Key responsibilities Interacted with major corporate houses, advertising, media buying & planning agencies for business on a daily basis.
- Taking inbound calls from existing/ new clients in regards to their business plans, campaign ideas for their brand launch & suggesting strategies.
- Making outbound calls to pitch for new clients, offering proposals to the existing clients to advertise in various special issues, offering a revised budget plan for the prospects/ loyal clients that can suit their budget plan in order to bring them on board.
- This also includes making detailed presentations to clients and drafting proposals Suggesting innovations to the clients as per the given brief.
- Approving creative designs & offering important inputs when necessary.
- Attending & organizing promotional events/ trade fairs.
- Identification of the market segments, target groups, potential advertisers & sponsors.
- Suggesting strategies & resources to tap revenue growth categories & trends.
- Undertaking complete responsibility of advertisements & corporate sales revenues for all inventories for clients.
- Analyzing marketing promotions & associated revenue in order to strategize campaigns.
- Optimizing revenue generation through data analysis & have developed cross marketing, sales strategies & by identifying the areas of opportunity.
- Offering inputs on the changing market trends & updating them according to the media scenario.
- Client Servicing (Advertising).
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelors - Advertising
University of Mumbai
Mary Immaculate Girls High School 06.2009 - 05.2012
Skills
Brand-building strategies
Business communications
Ad Sales and Marketing
Brand Awareness & development
Client communication
Rapport and relationship building
Dancing, Reading old and new archives on political affairs and global views
Dance: Makes me happy and I am passionate about learning new dance forms
Reading: Truly enjoy reading current affairs & politics, to stay aware and up to date about the global scenario
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
· Generated ad sales worth INR ~8,00,000 in the pandemic (March 2020 – ongoing) through social media and print ads.
· Generated sales of the newspaper (print + digital) through building the social media organically amongst the mommy community/bloggers through engagements and successful campaigns
· Earned recognition through internal emails & word of mouth amongst the employees for bringing the best global brands onboard.
· Achievements Started off as a Marketing Executive for a year & then got promoted as a Marketing Manager.
Timeline
Marketing Manager
RobinAge, Weekly Children's Newspaper
08.2016 - Current
Bachelors - Advertising
University of Mumbai
06.2009 - 05.2012