Allison Eckstein
Indianapolis
Summary
Experienced communications professional with 15 years in account management, event planning, marketing, public relations, and strategic planning. Demonstrated success in fostering client relationships, driving growth, and leading cross-functional teams to execute impactful programs.
Overview
17
17
years of professional experience
Work History
Account Director
BluPrint Oncology Concepts
Atlanta, GA
04.2022 - Current
- Led team in developing strategic initiatives to address client needs, resulting in a 20% increase in client satisfaction and 200% increase in billable projects
- Managed weekly client status meetings, overseeing estimating, budget, forecasting, and project reconciliation to ensure alignment with client expectations
- Oversaw content and guided implementation for advisory board meetings, industry expert theaters, receptions, investigator forums, roundtables, conferences, and speaker programs to enhance client engagement
- Oversee content and guide implementation for advisory board meetings, industry expert theaters, receptions, investigator forums, roundtables, conferences and speaker programs
- Managed and developed junior account service team members, fostering skills to support client needs and project execution
Account Supervisor
Synapse Medical Communications
New York, NY
10.2021 - 04.2022
- Lead strategic planning for therapeutic class, product or disease area
- Managed congress planning, facilitated calls with AORs, and provided proactive account recommendations to enhance engagement
- Developed and executed congress plan, ensuring timely delivery of all key deliverables
- Collaborated with cross-functional teams to implement strategic and tactical initiatives, aligning efforts for successful outcomes
- Initiated and directed development and deliver ancillary support materials for product theaters
Marketing Manager
Marathon Health
Indianapolis, IN
06.2021 - 10.2021
- Executed B2B/B2C content initiatives by interviewing clients, patients, and providers to gather insights
- Developed and analyzed social media strategies to enhance engagement and reach
- Aligned brand through content development
- B2B/B2C content initiatives including interviewing clients, patients and providers
Senior Account Director
FORCE Communications
Indianapolis, IN
01.2020 - 06.2021
- Guided team in managing client accounts, delivering outstanding service and employing strategies to enhance key performance indicators
- Engaged in brand planning discussions with AORs, providing proactive recommendations to optimize client accounts
- Formulate, communicate, and oversee business forecasts and client objectives
- Collaborate with cross-functional teams to implement strategic initiatives
- Formulated, presented, and implemented marketing strategies and proposals to align with client objectives
Director, Business Development & Marketing
Center for Health Innovation & Implementation Science, Indiana University School of Medicine
Indianapolis, IN
12.2018 - 01.2020
- Supported development efforts through strategic planning, communications, marketing, outreach, and relationship development for CMS grant, enhancing grant proposal success
- Advised on external communications, public relations, social media strategy, website management, content creation, and collateral development, strengthening brand presence
- Coordinated logistics and details for events to ensure smooth execution. for annual Healthcare Thinkathon featuring executive leadership
Communications Manager
Komen Central Indiana
Indianapolis, IN
01.2018 - 12.2018
- Advised on internal communications; planned, created, implemented, and measured newsletters, emails, fundraising coaching emails, and recognition programs to enhance employee engagement
- Advised on external communications; managed public relations, community outreach, social media, and website development collateral to strengthen brand presence
- Planned and executed strategic communication initiatives; wrote, edited, evaluated, and analyzed content to ensure alignment with organizational objectives
Communications Consultant
Indianapolis, IN
Indianapolis, IN
10.2016 - 01.2018
- Led strategic planning and project management for communications initiatives
- Advised on internal communications strategy, planned and implemented programs, and measured effectiveness
- Project Management – product launch process
- Managed public relations and external relations with trade publications and reviewers
Project Manager Communications
BCforward
Indianapolis, IN
12.2015 - 10.2016
- Advised on internal communications strategy, planned, created, implemented, and measured communication initiatives
- Managed public and external relations with healthcare professionals, universities, and students through participation in trade shows, symposiums, and medical conferences
- Led cross-functional teams to deliver projects on time and within budget.
- Developed project plans, schedules, and resource allocations to ensure effective execution.
- Implemented process improvements that enhanced efficiency and reduced project delivery times.
Marketing/Communications Manager
Slane Capital
Indianapolis, IN
01.2014 - 03.2015
- Developed strategy, positioning, branding for multiple products
- Executed public relations strategies by creating promotional collateral and advertisements.
- Designed website layout, developed content, and optimized navigation to improve user experience
Senior Account Director
Borshoff
Indianapolis, IN
04.2009 - 04.2013
- Managed and prioritized projects for pharma clients, ensuring alignment across cross-functional teams
- Led strategic projects addressing complex issues and navigating compliance processes
- Facilitated diverse stakeholder opinions to achieve consensus and drive project outcomes
- Demonstrated strong judgment and analytical skills
- Prioritized and managed diverse opinions and various stakeholders
- Provided guidance and support to junior account service managers, fostering their professional growth.
Education
Master of Science - Counseling
Indiana State University
Terre Haute, INBachelor of Arts - Journalism
Indiana University
Bloomington, INSkills
- Account management
- Business Development
- Strategic Planning
- Project Management
- Budget Management
- Resource Planning
- Event Planning
- Leadership
- Training and Coaching
- Problem Solving
- Presentation Skills
- Communication Skills
Accomplishments
- Successfully marketed and recruited cohort for healthcare change graduate program
- Managed communications through transition from affiliates to single entity structure
- Successful internal launch company-wide of drug development course, Making Medicines: The Process of Drug Development
Timeline
Account Director
BluPrint Oncology Concepts
04.2022 - Current
Account Supervisor
Synapse Medical Communications
10.2021 - 04.2022
Marketing Manager
Marathon Health
06.2021 - 10.2021
Senior Account Director
FORCE Communications
01.2020 - 06.2021
Director, Business Development & Marketing
Center for Health Innovation & Implementation Science, Indiana University School of Medicine
12.2018 - 01.2020
Communications Manager
Komen Central Indiana
01.2018 - 12.2018
Communications Consultant
Indianapolis, IN
10.2016 - 01.2018
Project Manager Communications
BCforward
12.2015 - 10.2016
Marketing/Communications Manager
Slane Capital
01.2014 - 03.2015
Senior Account Director
Borshoff
04.2009 - 04.2013
Bachelor of Arts - Journalism
Indiana University
Master of Science - Counseling
Indiana State University