AL NEEMA ASHRAF

1. Account Management & Relationship Building & Project Management

• Build Strong Partnerships: Foster and maintain trusted relationships with top training providers, academic institutes, and key content partners to drive long-term collaboration.
• Tailored Solutions for Partners: Understand each partner’s unique needs and craft customized value propositions to align with nasscom Future Skills Prime maximizing mutual benefit.
• Drive Course Promotion & Data Sharing: Actively promote partner courses on the platform and streamline the exchange of enrolment and completion data, ensuring smooth collaboration.
• Manage Government Partnerships: Oversee key government content partners like CDAC (9LRC & 13 courses) and NIELET, ensuring seamless integration and delivery of high-impact content.
• Onboard & Integrate New Partners: Lead new partner onboarding, ensuring smooth transitions and a seamless integration experience for all stakeholders.
• Collaborate Across Teams: Serve as the key communication link between partners and internal teams (Promotion, Go-to-Market, Analytics, etc.) to drive alignment and deliver results.
• Resolve Partner & Learner Issues: Quickly identify and resolve challenges faced by partners or learners, ensuring an exceptional experience for all parties.
• Ensure Success: Provide partners with the resources, support, and guidance needed for successful sign-ups, enrolments, and ongoing engagement.

2. Communication (Marcom)

• Partner Communication Management: Establish and maintain clear, consistent communication with all content partners to ensure alignment and engagement.
• Digital Asset Oversight: Manage website banners, pages, and other digital content to showcase partner courses and initiatives effectively.
• Collaborative Marketing Strategy: Work closely with the Marcom team to create and execute strategies that communicate compelling marketing messages to the target audience.

• Content Creation and Editing: Led the creation and editing of visual content, including scripting, proofreading, and adapting stories for various digital platforms, ensuring high-quality output.
• Festival Coverage and Show Production: Conducted interviews at the International Short Film Festival in Trivandrum and played an integral role in the production of the event's shows.
• Story Development and Verification: Assessed news leads to develop compelling story ideas, meticulously gathering and verifying accurate information through interviews and thorough research.
• Client Collaboration: Collaborated closely with clients across the education, healthcare, lifestyle, and tourism sectors to execute marketing, public relations, and digital marketing strategies, ensuring alignment with their business goals.

Team Leadership & Public Relations for WeAct Project

• Team Leadership: Led a team of 3 professionals in managing communications and public relations for the WeAct (Women Entrepreneurs Access Connect Transform) project, a platform supported by Accenture, aimed at providing structured support for women entrepreneurs across India.
• Strategic Guidance and Support: Provided strategic guidance, resources, and hands-on assistance to women entrepreneurs, ensuring they had access to the necessary tools, platforms, and networks to start or scale their businesses effectively.
• Expertise in Gender-Inclusive Growth: Demonstrated a deep understanding of the unique challenges faced by women in entrepreneurship, advocating for gender-inclusive economic growth and developing solutions to address these barriers.

• Instruction & Curriculum Delivery: Delivered dynamic lessons and hands-on learning experiences, utilizing diverse materials to enhance students' understanding of journalism concepts and practices.
• Academic Guidance & Mentorship: Provided academic guidance and mentorship to students, including supervising internships and independent research projects, fostering their professional growth and development.
• Student Media Support: Advised and supported student media organizations and projects, helping them execute practical initiatives and develop their journalistic skills.
• Industry Partnerships: Established and nurtured partnerships with media organizations and industry professionals to facilitate special workshops, offering students valuable insights and networking opportunities.

Client Relations & Content Management

• Client Relations Management: Managed press conferences, public and media relations, and maintained continuous communication with a diverse portfolio of clients to build and enhance their brand presence.
• Content Production & Collaboration: Collaborated with the creative team to generate innovative ideas, utilizing advanced writing, editing, and proofreading skills to produce engaging, high-quality, and error-free content.

Content Development & Production

• Content Creation & Ideation: Contributed to content development by presenting creative ideas, writing and editing concepts, and ensuring content aligned with brand goals.
• Guest Interviews & Research: Conducted interviews with guests across various genres, including fashion, politics, and film, to gather insights and enhance content quality.

News Reporting:

• Daily News Reporting: Researched and produced comprehensive daily news reports, ensuring accuracy, timeliness, and relevance.
• Event Coordination: Coordinated major events, including the Niyama Sabha and International Film Festival, ensuring smooth execution and high visibility.
• Interviews & Special Reports: Conducted interviews with prominent figures, producing high-profile special reports that captured key insights and community impact.
• Community Engagement: Represented the station at community events, strengthening its presence and fostering relationships with local stakeholders.