ALOK KUMAR MOHANTY

• Plan and execute end-to-end social media campaigns, translating strategy into actionable content and campaign plans.
• Execute organic and paid social campaigns, including campaign templates and publishing requirements.
• Manage social operations, including content calendars, publishing schedules, workflows and quality checks.
• Coordinate content from brief to approval, publishing and performance reporting across global stakeholders.
• Tracked campaign activity to identify content gaps and scheduling conflicts, ensuring timely delivery of campaigns.
• Translated social and digital performance data into actionable insights for informed decision-making in management reports.
• Conduct social and LinkedIn audits, social listening, brand monitoring and competitor benchmarking.
• Managed influencer identification and engagement, collaborating with cross-functional teams to enhance campaign execution.

• Coordinated end-to-end social campaigns from planning and content development through publishing, monitoring and reporting.
• Managed corporate social channels, content calendars, publishing workflows, and campaign operations, ensuring alignment among multiple stakeholders.
• Supported social listening, analytics, brand monitoring and campaign tracking.
• Delivered comprehensive campaign reports, dashboards, and incident reports, translating real-time social data into actionable insights that informed strategic decisions.
• Conducted brand audits, influencer analysis, competitor benchmarking, and negativity monitoring to identify key trends, risks, and opportunities for brand enhancement.
• Managed blog content, moderation and engagement, collaborated with global stakeholders, supported email campaigns, and contributed to team training and onboarding.
• Administered enterprise social platforms, including access, permissions and publishing, ensuring channel governance.

Executed social media strategy and conducted market and competitor research, enhancing customer communication through social intelligence, data gathering, sentiment analysis, research reporting, BI tools, content development, and product testing.

Created analytical templates and comprehensive reports, supporting research and digital content initiatives while contributing to automation opportunities and training new team members on tools and processes.