Zoho
Alok Nath
Digital Marketing Specialist
Bengaluru
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Digital Marketer
Sai Panchami Developers Pvt. Ltd.
Bengaluru
08.2020 - 08.2022
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development and customer experience.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Collaborated with internal departments to build digital experiences and achieve marketing goals.
- Identified growth opportunities and developed initiatives to increase market share.
- Increased Sales by 10%
Digital Marketing Specialist
Fabdiz Interior Design Studio
Bengaluru
09.2021 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Implemented new strategies to improve click-through rates and conversion.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Optimized social media channels and web pages to improve SEO and usability.
- Evaluated market trends to stay current on consumer and competitor changes.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Increased sales by 20% through Google and Facebook Ads
Digital Marketing Executive
Sha Shib Groups of Institutions
Bengaluru
12.2021 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 15%.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
Education
High School - Science Students
P.K. Jha High School
Patna 04.2015 - 03.2016
BBA - Marketing
Brindavan Groups of Institutions
Bengaluru 06.2017 - 10.2020
Digital Marketing - Digital Marketing
Digiperform
Bengaluru 03.2020 - 08.2022
Skills
CRM
Marketing programs
Digital marketing
Web analytics
Email marketing campaigns
Pixel
Marketing strategies
Customer engagement
Brand strategy
Social media tools
SEO
Ad development
Multi-channel marketing
Campaign execution
Keyword optimization
SEM trend knowledge
Accomplishments
- Resolved product issue through consumer testing.
Software
Hubspot
Mailchimp
Ahrefs
SEMrush
Certification
Digital Marketing Certification
Interests
Playing Cricket
Develop new skills in Digital Marketing Field
Watching Movies
Reading Newspaper
Timeline
Hubspot Academy Certification
09-2022
SEMrush SEO Certification
09-2022
Google Digital Garage Certification
08-2022
Digital Marketing Executive
Sha Shib Groups of Institutions
12.2021 - Current
Digital Marketing Specialist
Fabdiz Interior Design Studio
09.2021 - Current
Udemy Digital Marketing Certification
01-2021
Google My Business Certification
09-2020
Google Ads Search Certification
09-2020
Digital Marketer
Sai Panchami Developers Pvt. Ltd.
08.2020 - 08.2022
Digital Marketing Certification
08-2020
Digital Marketing - Digital Marketing
Digiperform
03.2020 - 08.2022
BBA - Marketing
Brindavan Groups of Institutions
06.2017 - 10.2020
High School - Science Students
P.K. Jha High School
04.2015 - 03.2016