Alok Nath
Digital Marketing Specialist
Bengaluru,Karnataka
Summary
Proven Digital Marketing Specialist with 4+ years of experience, possessing a track record of enhancing online presence and conversion rates for World Visa Consultants. Expert in SEO, Google Ads, and crafting compelling social media strategies. Demonstrated ability to increase website traffic and optimize marketing ROI through innovative campaign planning and data analytics. Skilled in building influential brand strategies and fostering long-term relationships.
Overview
4
4
years of professional experience
5
5
Certifications
Work History
Digital Marketing Specialist
World Visa Consultants
12.2022 - 09.2024
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Optimized website content and images to improve search engine rankings.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Managed PPC campaigns, adjusting bids and keywords to maximize ROI.
- Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
- Tailored advertising strategies to different segments, achieving higher relevance and response rates.
- Created social media content with innovative brand messaging to support new product launches.
Digital Marketing Executive
Fabdiz Interior Design Studio
08.2021 - 12.2022
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized social media channels and web pages to improve SEO and usability.
- Tracked and reported on marketing campaign performance on a monthly basis to help with optimizing current and future strategies.
- Planned and executed web, SEO, mobile app marketing and social media advertising campaigns.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Digital Marketer
Sai Panchami Developers Pvt Ltd
09.2020 - 08.2021
- Improved landing page performance with data-driven design adjustments, resulting in higher conversion rates.
- Built long-term relationships with key industry influencers through regular engagement on social media platforms.
- Managed pay-per-click campaigns, increasing click-through rates and conversions.
- Implemented A/B testing methodologies to optimize website elements and improve overall performance metrics.
- Boosted online sales through targeted email marketing campaigns and personalized messaging.
- Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
Education
BBA - Marketing
Brindavan Group Of Institutions
Bengaluru, India 04.2001 -
Skills
Google Ads
Meta Advertising
Social Media Marketing
Keyword Research
Market Research and Analysis
Search Engine Optimization (SEO)
Marketing Strategies
Campaign Planning
Retargeting Campaigns
ROAS Optimization
Data Analytics
Conversion Rate Optimization
Brand strategy
Creative Testing
Looker
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Software
Zoho CRM
Semrush
Google Search Console
Google Merchant Center
Email Marketing Tools
Facebook Ads Manager
Google Analytics
People Per Hour
Ahrefs
Certification
Digital Marketing Certification By Digiperform
Timeline
Digital Marketing Specialist
World Visa Consultants
12.2022 - 09.2024
Digital Marketing Executive
Fabdiz Interior Design Studio
08.2021 - 12.2022
Digital Marketer
Sai Panchami Developers Pvt Ltd
09.2020 - 08.2021
BBA - Marketing
Brindavan Group Of Institutions
04.2001 -