ALOK SHARMA
Kalyan (East)
Summary
Dynamic and results-oriented professional with extensive experience in category management and brand strategy, notably at House of Spices Pvt. Ltd. Excelled in vendor management and analytical skills, driving data-driven decisions that resulted in significant category growth. Collaborated effectively across teams, demonstrating exceptional time management and a knack for demand forecasting. Achieved notable sales increases through innovative merchandising strategies and product management.
Overview
9
9
years of professional experience
Work History
Assistant Category Manager
House of Spices Pvt. Ltd. (USA)
Mumbai
07.2024 - Current
- Devised long-term development strategies for product categories.
- Coordinated with internal stakeholders at all levels in order to ensure successful execution of projects.
- Developed marketing strategies based on corporate objectives and market trends.
- Developed exit strategies to quickly remove unsuccessful products.
- Collaborated with other departments to coordinate strategic marketing activities.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Developed and maintained category plans to maximize profit and sales potential.
- Collected and analyzed market research data for use in forecasting.
- Created promotional campaigns designed to drive sales across multiple channels.
- Analyzed data from market research, consumer trends and competitive activity to identify opportunities for growth.
- Collaborated with sales teams to determine competitive pricing and promotional activities for each product category.
- Developed product strategy and roadmap to launch new products.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
Assistant Category Manger
Reliance RETAIL LTD.
Mumbai
12.2023 - 07.2025
- Collaborate with the Category Manager to develop and execute category strategies to achieve sales and margin goals.
- Conduct market research and analysis to identify trends, consumer preferences, and the competitive landscape within assigned categories.
- Assist in assortment planning, product selection, and vendor management to optimize category performance.
- Analyze sales data and key performance indicators to evaluate category performance, and identify opportunities for improvement.
- Support in the development and implementation of promotional strategies and marketing campaigns to drive category growth.
- Assist in negotiating terms and agreements with suppliers to ensure competitive pricing and favorable terms.
- Coordinate with cross-functional teams, including marketing, operations, and finance, to execute category plans effectively.
- Monitor inventory levels, and collaborate with the supply chain team to ensure adequate stock levels and minimize out-of-stock situations.
- Provide regular reports and presentations to management on category performance, market trends, and actionable insights.
- Stay updated on industry trends, market dynamics, and consumer behavior to anticipate changes and adapt category strategies accordingly.
Sr. Executive Brand Management
NYKAA E-RETAIL PVT. LTD.
Mumbai
10.2021 - 12.2023
- Work closely with brand partners to develop and execute monthly growth and marketing plans
- Review market research to help anticipate market and industry trends, and translate evolving needs into new digital branding and marketing strategies.
- Coordinate and develop relationships with brand partners to effectively scale operations for the retail business.
- Evaluate market competition and analyze pricing strategies, markdowns, etc.
- Manage and track product inventory, and strategize ways to order and sell inventory.
- Monthly master cleanup and resolving the issues related to cataloging
- Coordinate with WH and Store teams to solve any issues about stocks and inventory health.
- Fortnightly, Monthly Procurement, and Replenishment Analysis and Review of the Skincare Category.
- Reviews, updates, and maintains purchase orders until they are closed
- Reported on KPIs measuring brand success and driving continuous improvements.
- Ensure 100% accurate monthly reporting around inventory, out of stock, lead times, fill rates, and opportunity loss.
Senior Executive Category
Blinkit
Delhi
05.2021 - 10.2021
- Develop and execute category strategies to drive sales and margin growth in alignment with company goals.
- Conduct market research and analysis to identify trends, consumer preferences, and the competitive landscape within assigned categories.
- Collaborate with suppliers and vendors to negotiate terms, pricing, and promotional opportunities, to optimize category profitability.
- Analyze sales data and key performance indicators to evaluate category performance, and identify opportunities for improvement.
- Lead cross-functional teams in the execution of promotional campaigns, marketing initiatives, and merchandising strategies.
- Monitor inventory levels, and work with the supply chain team to ensure optimal stock levels and minimize out-of-stock situations.
- Prepare and present regular reports to management on category performance, market trends, and strategic recommendations for growth.
- Monitor the competitive landscape and industry developments, staying abreast of emerging trends, technologies, and consumer preferences to inform category strategies and maintain a competitive edge.
Sr Executive Category Buyer
Wellness Forever Medicare PVT. LTD.
Mumbai
01.2021 - 04.2021
- Lead the development and execution of category strategies to drive sales growth and profitability in alignment with company objectives.
- Conduct a comprehensive market analysis, including consumer trends, competitor activities, and industry insights, to identify opportunities and challenges within assigned categories.
- Collaborate with Category Managers and cross-functional teams to develop assortment plans, product selection, and pricing strategies tailored to meet customer needs, and market demands.
- Establish and maintain strong relationships with vendors and suppliers to negotiate favorable terms, pricing agreements, and promotional opportunities.
- Develop and implement promotional campaigns, marketing initiatives, and merchandising strategies to drive category sales, and enhance customer engagement.
- Monitor inventory levels, stock availability, and replenishment strategies to ensure optimal product assortment, and minimize stock-outs.
- Prepare and present regular reports and presentations to senior management on category performance, market trends, and strategic recommendations.
- Stay abreast of industry trends, emerging technologies, and consumer preferences to anticipate market changes and adapt category strategies accordingly, ensuring Wellness Forever remains a leader in the retail wellness sector.
Category Executive
AVENUE SUPERMARTS LTD. (D-Mart)
Mumbai
06.2016 - 01.2021
- Company Overview: D-MART
- Collaborate with Category Managers to develop and implement category strategies aligned with company objectives.
- Conduct market research, analyze consumer trends, and monitor competitor activities to identify opportunities for category growth.
- Assist in assortment planning and product selection based on market demand, sales data, and consumer preferences.
- Work closely with vendors and suppliers to negotiate terms, pricing, and promotional opportunities to optimize category profitability.
- Monitor inventory levels, sales performance, and key performance indicators to ensure efficient stock management, and minimize out-of-stock situations.
- Coordinate with merchandising, marketing, and operations teams to execute promotional activities and marketing campaigns effectively.
- Analyze sales data and customer feedback to identify areas for improvement, and develop action plans to drive category performance.
- Prepare and present regular reports and presentations to management on category performance, market trends, and actionable insights.
- Support in the development of pricing strategies, promotional plans, and product launches to maximize category revenue, and margin.
- Stay updated on industry trends, emerging technologies, and market dynamics to anticipate changes and adapt category strategies accordingly.
Education
MBA - Sales And Marketing Management
NMIMS
true01.2025
B. Com -
University of Mumbai
10.2012
Higher Secondary -
Maharashtra Board
02.2009
Secondary School -
Uttar Pradesh Board
03.2007
Skills
- Analytical skills
- Vendor management
- Data-Driven Decision Making
- Collaboration
- Time management
- Product management
- Merchandising strategies
- Demand forecasting
Hobbies and Interests
- Music
- Indoor Games
- Outdoor Games
Languages
- Hindi
- English
Personal Information
- Date of Birth: 07/11/93
- Nationality: Indian
Languages
Hindi
First Language
English
Intermediate (B1)
B1
References
References available upon request.
Timeline
Assistant Category Manager
House of Spices Pvt. Ltd. (USA)
07.2024 - Current
Assistant Category Manger
Reliance RETAIL LTD.
12.2023 - 07.2025
Sr. Executive Brand Management
NYKAA E-RETAIL PVT. LTD.
10.2021 - 12.2023
Senior Executive Category
Blinkit
05.2021 - 10.2021
Sr Executive Category Buyer
Wellness Forever Medicare PVT. LTD.
01.2021 - 04.2021
Category Executive
AVENUE SUPERMARTS LTD. (D-Mart)
06.2016 - 01.2021
MBA - Sales And Marketing Management
NMIMS
B. Com -
University of Mumbai
Higher Secondary -
Maharashtra Board
Secondary School -
Uttar Pradesh Board
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