Alok Singh
Mumbai
Summary
Results-driven marketing professional with 8 years of experience in marketing, consumer insights, and product innovation. Expertise in data analysis and strategic planning to elevate brand growth and enhance consumer engagement. Demonstrated success in leading cross-functional teams and executing impactful marketing campaigns that boost profitability and market share. Committed to utilizing market trends and insights to craft effective marketing strategies.
Overview
7
7
years of professional experience
Work History
Assistant Brand Manager- Wheel Innovation
Hindustan Unilever
Mumbai
05.2024 - Current
- Analyzed consumer needs and pain points across multiple design clusters for mass detergent powder and bar users in India.
- Executed strategy and innovation for a ~5200 Cr INR Wheel brand, encompassing both powder and bar products.
- Developed winning creatives, products, and packaging for four Wheel clusters to meet diverse consumer requirements.
- Managed product landing networks to oversee overall profit and loss for the fiscal year.
- Implemented IOP strategy with precision to ensure alignment with business objectives.
- Created eye- and ear-grabbing creatives (Digital, Anamorphic, Static, and PA) for MahaKumbh to gain 300 BPS the subsequent month.
Assistant CMI Manager
Hindustan Unilever
Mumbai
03.2023 - 05.2024
- Managed insights and strategy for HUL's home care brands, including Surf Excel, Wheel, Rin, and Sunlight.
- Conducted six P deep dives to identify potential threats and opportunities in 50K Cr INR home care category.
- Leveraged Kantar brand tracks, product-ad-concept tests, Nielsen IQ audits, and social listening for business growth.
- Executed meta-analysis and strategic projects to enhance brand performance under HUL umbrella.
- Coordinated stakeholder management with brand teams, finance, media, and external agency partners.
- Developed UBS scores for home care brands to establish category superiority across WiMis.
Assistant Manager - Consumer Insights & Analytics
Haleon (Erst. GlaxoSmithKline)
Gurgaon
12.2022 - 02.2023
- Collaborated with marketing stakeholders on strategic initiatives, innovation, and communication activities.
- Supported line manager in driving transformational actions alongside business partners.
- Conducted comprehensive research for Iodex, Otrivin, and Crocin, engaging multiple internal stakeholders and agency partners.
- Coordinated efforts across category teams, brand teams, finance, sales, global insights, and media agencies.
Program Manager - Conversion
OYO Rooms
Gurgaon
03.2022 - 12.2022
- Directed consumer, marketing, and product insights initiatives to enhance business performance.
- Managed stakeholder relationships across categories, brands, products, and operations.
- Contributed to brand and growth marketing strategies to increase revenue generation.
- Analyzed consumer decision journeys to improve customer experience and minimize conversion frictions.
- Optimized app and Play Store presence for OYO to boost visibility and engagement.
Senior Specialist - Consumer Insights
Xiaomi
Bengaluru
04.2021 - 03.2022
- Managed brand tracks, ad hoc research, and advert testing across multiple categories including smartphones and wearables.
- Recommended various research types to align with business objectives and address key questions.
- Oversaw vendor management for seamless project execution and resource allocation.
- Integrated diverse research projects and internal data to derive actionable insights.
- Conducted campaign analysis utilizing multiple data sources to assess performance.
- Performed social media listening across categories, calculating ROI of digital activations.
- Provided concise recommendations for brand positioning based on comprehensive research findings.
- Contributed to go-to-market strategies, creative development, and media planning efforts.
Research Manager
Kantar
Gurgaon
11.2017 - 04.2021
- Managed end-to-end project execution for key accounts in FMCG, OTC, Technology, and Travel sectors.
- Coordinated client management, proposal writing, questionnaire design, sampling, data analysis, and report delivery.
- Developed case studies on insights gained and presented findings to senior leadership and new associates.
- Conducted business planning and P&L management to support strategic initiatives.
- Integrated qualitative and quantitative research findings to enhance decision-making.
- Performed desk research to inform proposals and deepen understanding of new categories.
- Evaluated ROI of media expenditures across various channels for client assessments.
- Executed Brand Health Tracking, communication development programs, segmentation, concept testing, and neuroscience research.
Education
PGDM - International Marketing
Delhi School Of Economics
Delhi07.2017
Bachelor of Science - Life Sciences
Ramjas College, University Of Delhi
Delhi07.2015
Skills
- Creative planning
- Efficient problem solving
- Microsoft Office proficiency
- Report writing and proposals
- Data analysis and insights
- Market research techniques
- Quantitative and qualitative analysis
- Social media analytics
- Statistical software expertise
- Programming languages: Python, R, SQL
- Survey design and implementation
- Program management
Timeline
Assistant Brand Manager- Wheel Innovation
Hindustan Unilever
05.2024 - Current
Assistant CMI Manager
Hindustan Unilever
03.2023 - 05.2024
Assistant Manager - Consumer Insights & Analytics
Haleon (Erst. GlaxoSmithKline)
12.2022 - 02.2023
Program Manager - Conversion
OYO Rooms
03.2022 - 12.2022
Senior Specialist - Consumer Insights
Xiaomi
04.2021 - 03.2022
Research Manager
Kantar
11.2017 - 04.2021
PGDM - International Marketing
Delhi School Of Economics
Bachelor of Science - Life Sciences
Ramjas College, University Of Delhi
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