Hi, I’m
Alok Singh
Manager- Marketing (GA Marketing Head)
Lucknow
Summary
Results-driven Business Development Professional with 16 years of diverse experience in Retail, B2B, Industrial Sales and Digital marketing. Expertise in Distribution Setup, Expansion, and Supply Chain Management. Proven track record of achieving business objectives and driving revenue growth. Skilled in team leadership, strategic planning, and fostering customer relationships.
Hands on experience in Retail Sales & Business Development along with Distribution setup & expansion. Skilled in B2B Sales & Team Handling. Good exposure and expertise in commercial acumen and pricing strategy. Hands on experience in Product Planning, Promotion, Forecasting & Distribution Management. Rich Experience in Energy Marketing, Green Field Project (New Area Development), Planning and Execution, Operations, Customer Relationship Management, and HSE. Well versed in digital Marketing, such as SEO optimization, Keyword optimization; Google, Instagram, Facebook, LinkedIn and Facebook marketing.
Overview
15
years of professional experience
4
years of post-secondary education
2
Certifications
Work History
Torrent Gas Ltd
Manager- Torrent Gas Ltd
5 2022
Job overview
- Heading CNG and PNG marketing teams of GA
- Increased GA CNG, Commercial, and Industrial sale by 42%, 200% , 160% respectively.
- Develop plans and strategies for developing business & achieving company's sales goals -Domestic customer, CNG, and Industrial & Commercial sale of natural gas
- Advocacy for promoting Natural Gas in different administrative forums
- Organize customer awareness programs to improve Household, CNG, Industry and Commercial conversions in each GA
- Ensuring resolution of customer complaints within SLA and improve customer service in GA
- Increase network efficiency and optimize capital asset utilization
- Network Expansions- COCO, DODO, and OMC
- Facilitate franchisee NOCs and liasioning with administrative authorities
- Sales forecasting and product allocation for GA. Actual vs Forecast volume has been above than 95% accurate.
- Coordinate with Oil Marketing companies, Automobile Manufacturer and Retrofitter for planning and executing Joint Promotional and Awareness campaigns.
Nayara Energy Ltd
Sr. Manager- Retail- Nayara Energy Ltd
2017.03 - 2022.05 (5 years & 2 months)
Job overview
- Drive and enhance Primary and Secondary Sales through adept management of dealer network
- Conduct comprehensive outlet analysis encompassing stock reconciliation, compliance & safety audits, and document standardization
- Expand network and onboard new dealers: conduct location surveys, Profit & Loss analysis, market surveys, and Trading Area assessments
- Responsible Facilitate franchisees in obtaining necessary NOCs and oversee civil work progress
- Develop and deliver accurate Monthly, Quarterly, and Annual sales forecasts, devising strategies to attain set targets
- Efficiently coordinate with diverse supply locations/depots for on-time product delivery and execution
- Foster productive liaisons with key government bodies, including PESO, PWD, Fire Department, Department of Legal Metrology, and Forest Department
- Ensure prompt investigation and resolution of customer complaints to ensure high levels of satisfaction.
- Consistently met or exceeded annual performance targets set by senior leadership
IndianOil Petronas Pvt Ltd.
IndianOil Petronas Pvt Ltd.
2007.12 - 2017.03 (9 years & 3 months)
Job overview
- In charge-Marketing & Operations- Dehradun Unit- March 2016 to March 2017
- Executive- Sales & Distribution- Haldia
- (W.B.) April 2009 to March 2016
- Operations Executive- Marketing- Kolkata (Head Office) December 2007 to April 2009.
Great Eastern Energy Corporation Limited
Management Trainee, Great Eastern Energy
2007.08 - 2007.11 (3 months)
Job overview
- Worked as Management Trainee in core marketing team
- Coordinated Gas Distribution Marketing in 5 cities of West Bengal.
- Showcased strong organizational skills by effectively managing multiple projects and tasks simultaneously, meeting all deadlines, and maintaining a high level of performance under pressure
Education
NMIMS- Narsee Monjee Institute of Management Studies , Mumbai
MBA WX from Marketing, Operations And Supply Chain
2022.10 - 2024.10 (2 years)
Maulana Abul Kalam Azad University of Technology , West Bengal
Master of Business Administration from Marketing
2005.07 - 2007.06 (1 year & 11 months)
Skills
Retail Sales
Accomplishments
- Entrusted as Core Member of the Pricing Committee in IndianOil Petronas Pvt Ltd.
- Skillfully conducted Retail Outlet cum Food Plaza business opportunity survey project along with volume potential survey on prestigious Expressway (Delhi-Mumbai Expressway).
- Pioneered the competition 1st Automation Site in division.
- Overachieved the Network expansion objective in Nayara Energy Ltd.
- Managed two Green Field Projects.
- Contributed significantly to a bidding team's victory in securing LPG/Propane Gas supply contracts for 8 major bulk customers, including 2 PSUs, during 2012-13.
- Consistent in achieving Business objectives YoY.
- Successfully secured 1st Business in North India from our Haldia (West Bengal) Terminal and subsequently expanded to 3 more states.
- Introduced effective double sourcing strategies for the Auto LPG Dispensing Unit.
- Optimized costs by implementing efficient Bulk Truck Tanker utilization for round trip consignments.
- No Attrition of Channel Partners appointed by me by ensuring positive ROI & Revenue growth.
- Garnered extensive geographical exposure across various regions of India, including Uttar Pradesh, Uttarakhand, Haryana, West Bengal, Odisha, Jharkhand, and Bihar.
Core Skill Sets
- Revenue & Profit Centre Head
- Team Development & Management
- Distribution (Set up & Expansion)
- People & Channel Engagement Management
- Product Launching & Promotion
- Green Field Project
- Customer Relationship Mgmt.
- Negotiation
- Business Transformation
- Business Analytics
- Collaborative & Mentoring Working
- Retail Outlet Automation
- Big Picture thinker
Certification
The A to Z of ESG by Ana Lucas
Timeline
Hydrogen Powered Fuel Cell Electric Vehicle by Udemy
2024-04
NMIMS- Narsee Monjee Institute of Management Studies
MBA WX from Marketing, Operations And Supply Chain
2022.10 - 2024.10 (2 years)
The A to Z of ESG by Ana Lucas
2022-10
Sr. Manager- Retail- Nayara Energy Ltd
Nayara Energy Ltd
2017.03 - 2022.05 (5 years & 2 months)
IndianOil Petronas Pvt Ltd.
IndianOil Petronas Pvt Ltd.
2007.12 - 2017.03 (9 years & 3 months)
Management Trainee, Great Eastern Energy
Great Eastern Energy Corporation Limited
2007.08 - 2007.11 (3 months)
Maulana Abul Kalam Azad University of Technology
Master of Business Administration from Marketing
2005.07 - 2007.06 (1 year & 11 months)
Manager- Torrent Gas Ltd
Torrent Gas Ltd
5 2022
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