Summary
Overview
Work History
Education
Skills
Accomplishments
Core Skill Sets
Certification
Timeline
Hi, I’m

Alok Singh

Manager- Marketing (GA Marketing Head)
Lucknow
Alok Singh

Summary

Results-driven Business Development Professional with 16 years of diverse experience in Retail, B2B, Industrial Sales and Digital marketing. Expertise in Distribution Setup, Expansion, and Supply Chain Management. Proven track record of achieving business objectives and driving revenue growth. Skilled in team leadership, strategic planning, and fostering customer relationships.

Hands on experience in Retail Sales & Business Development along with Distribution setup & expansion. Skilled in B2B Sales & Team Handling. Good exposure and expertise in commercial acumen and pricing strategy. Hands on experience in Product Planning, Promotion, Forecasting & Distribution Management. Rich Experience in Energy Marketing, Green Field Project (New Area Development), Planning and Execution, Operations, Customer Relationship Management, and HSE. Well versed in digital Marketing, such as SEO optimization, Keyword optimization; Google, Instagram, Facebook, LinkedIn and Facebook marketing.

Overview

15
years of professional experience
4
years of post-secondary education
2
Certifications

Work History

Torrent Gas Ltd

Manager- Torrent Gas Ltd
5 2022

Job overview

  • Heading CNG and PNG marketing teams of GA
  • Increased GA CNG, Commercial, and Industrial sale by 42%, 200% , 160% respectively.
  • Develop plans and strategies for developing business & achieving company's sales goals -Domestic customer, CNG, and Industrial & Commercial sale of natural gas
  • Advocacy for promoting Natural Gas in different administrative forums
  • Organize customer awareness programs to improve Household, CNG, Industry and Commercial conversions in each GA
  • Ensuring resolution of customer complaints within SLA and improve customer service in GA
  • Increase network efficiency and optimize capital asset utilization
  • Network Expansions- COCO, DODO, and OMC
  • Facilitate franchisee NOCs and liasioning with administrative authorities
  • Sales forecasting and product allocation for GA. Actual vs Forecast volume has been above than 95% accurate.
  • Coordinate with Oil Marketing companies, Automobile Manufacturer and Retrofitter for planning and executing Joint Promotional and Awareness campaigns.

Nayara Energy Ltd

Sr. Manager- Retail- Nayara Energy Ltd
03.2017 - 05.2022

Job overview

  • Drive and enhance Primary and Secondary Sales through adept management of dealer network
  • Conduct comprehensive outlet analysis encompassing stock reconciliation, compliance & safety audits, and document standardization
  • Expand network and onboard new dealers: conduct location surveys, Profit & Loss analysis, market surveys, and Trading Area assessments
  • Responsible Facilitate franchisees in obtaining necessary NOCs and oversee civil work progress
  • Develop and deliver accurate Monthly, Quarterly, and Annual sales forecasts, devising strategies to attain set targets
  • Efficiently coordinate with diverse supply locations/depots for on-time product delivery and execution
  • Foster productive liaisons with key government bodies, including PESO, PWD, Fire Department, Department of Legal Metrology, and Forest Department
  • Ensure prompt investigation and resolution of customer complaints to ensure high levels of satisfaction.
  • Consistently met or exceeded annual performance targets set by senior leadership

IndianOil Petronas Pvt Ltd.

IndianOil Petronas Pvt Ltd.
12.2007 - 03.2017

Job overview

  • In charge-Marketing & Operations- Dehradun Unit- March 2016 to March 2017
  • Executive- Sales & Distribution- Haldia
  • (W.B.) April 2009 to March 2016
  • Operations Executive- Marketing- Kolkata (Head Office) December 2007 to April 2009.

Great Eastern Energy Corporation Limited

Management Trainee, Great Eastern Energy
08.2007 - 11.2007

Job overview

  • Worked as Management Trainee in core marketing team
  • Coordinated Gas Distribution Marketing in 5 cities of West Bengal.
  • Showcased strong organizational skills by effectively managing multiple projects and tasks simultaneously, meeting all deadlines, and maintaining a high level of performance under pressure

Education

NMIMS- Narsee Monjee Institute of Management Studies
, Mumbai

MBA WX from Marketing, Operations And Supply Chain
10.2022 - 10.2024

Maulana Abul Kalam Azad University of Technology
, West Bengal

Master of Business Administration from Marketing
07.2005 - 06.2007

Skills

Retail Sales

Accomplishments

  • Entrusted as Core Member of the Pricing Committee in IndianOil Petronas Pvt Ltd.
  • Skillfully conducted Retail Outlet cum Food Plaza business opportunity survey project along with volume potential survey on prestigious Expressway (Delhi-Mumbai Expressway).
  • Pioneered the competition 1st Automation Site in division.
  • Overachieved the Network expansion objective in Nayara Energy Ltd.
  • Managed two Green Field Projects.
  • Contributed significantly to a bidding team's victory in securing LPG/Propane Gas supply contracts for 8 major bulk customers, including 2 PSUs, during 2012-13.
  • Consistent in achieving Business objectives YoY.
  • Successfully secured 1st Business in North India from our Haldia (West Bengal) Terminal and subsequently expanded to 3 more states.
  • Introduced effective double sourcing strategies for the Auto LPG Dispensing Unit.
  • Optimized costs by implementing efficient Bulk Truck Tanker utilization for round trip consignments.
  • No Attrition of Channel Partners appointed by me by ensuring positive ROI & Revenue growth.
  • Garnered extensive geographical exposure across various regions of India, including Uttar Pradesh, Uttarakhand, Haryana, West Bengal, Odisha, Jharkhand, and Bihar.

Core Skill Sets

  • Revenue & Profit Centre Head
  • Team Development & Management
  • Distribution (Set up & Expansion)
  • People & Channel Engagement Management
  • Product Launching & Promotion
  • Green Field Project
  • Customer Relationship Mgmt.
  • Negotiation
  • Business Transformation
  • Business Analytics
  • Collaborative & Mentoring Working
  • Retail Outlet Automation
  • Big Picture thinker

Certification

The A to Z of ESG by Ana Lucas

Timeline

Hydrogen Powered Fuel Cell Electric Vehicle by Udemy

04-2024

NMIMS- Narsee Monjee Institute of Management Studies

MBA WX from Marketing, Operations And Supply Chain
10.2022 - 10.2024

The A to Z of ESG by Ana Lucas

10-2022

Sr. Manager- Retail- Nayara Energy Ltd

Nayara Energy Ltd
03.2017 - 05.2022

IndianOil Petronas Pvt Ltd.

IndianOil Petronas Pvt Ltd.
12.2007 - 03.2017

Management Trainee, Great Eastern Energy

Great Eastern Energy Corporation Limited
08.2007 - 11.2007

Maulana Abul Kalam Azad University of Technology

Master of Business Administration from Marketing
07.2005 - 06.2007

Manager- Torrent Gas Ltd

Torrent Gas Ltd
5 2022
Alok SinghManager- Marketing (GA Marketing Head)