Alok Pratap Singh

-Spearheading the key pillars of data management, reporting and insight-led growth practices for multiple digital assets

-Key delivery areas include Customer engagement & retention, Journey funnel Enhancements, Campaign optimization, Growth hacking, Tracking implementation & Reporting automation

- Key achievements:

Transformed the analytics practice from sharing only data to problem-solving and generating impactful recommendations

Upto 3x increase in conversions, >100 Cr. revenue impact

Managed complete MarTech stack for key mobile apps and websites at Vodafone Idea.

Created architectural roadmap & led deployment of key platforms. integrations & new capabilities.
Led campaign operations for app & website across acquisition, engagement & retention frameworks
Envisioned & spearheaded the implementation of consumer data platform (CDP) at VIL.

Oversaw development & operations of MarTech capabilities across digital assets (Vi app, website) and legacy systems for key marketing use cases.

Supported use case identification, feasibility check, solutioning, development, UAT, go-live & impact measurement

Helped drive app/web KPIs such as installs, MAU movement, repeat usage, uninstall reduction & transaction growth

Engaged MarTech vendors to ensure optimum platform utilization and implementation of latest features

Tools - Clevertap , Adobe suite (Analytics, Target, DMP), Appsflyer

Led marketing capability development to monetize customer's cellular data usage

Managed performance marketing campaigns for digital assets (50 L p.m.) across Google, Facebook & Affiliate campaigns

Worked on multiple strategic projects for upcoming Paytm Payments Bank such as Current Account product, Cash-flow Management, Customer care strategy etc

Managed KYC operations for West India region reducing TAT from 5 days to 2 days

Led projects across Marketing & Risk analytics for banking verticals

Propensity modelling using SAS and SQL

Delivered multiple marketing analytics solutions – customer personas, cross-sell propensity models, best merchant offers, new product characteristics & lifetime analysis

Lead for all analytics projects of Asset Reconstruction Division – maximizing asset recovery through identity match, credit score etc