Dancing
Alpesh Rawal
ECommerce Manager | FMCG | GoPerceptive | Omnichannel
Mumbai,MH
Summary
Accomplished Manager with 8 years of success orchestrating operations and leading employees. Robust background encompassing problem resolution, business development and customer relations. Thrive in competitive markets with unsurpassed drive, passion and commitment to exceeding expectations in customer satisfaction, revenue and cost controls. Experienced eCommerce with over 8 years of experience in FMCG. Excellent reputation for resolving problems and improving customer satisfaction.
- Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
- Performance-oriented Sales Leader offering exceptional record of achievement over 7-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
4
4
Certificates
4
4
Languages
Work History
Brand Manager - Ecommerce & Digital Marketing
GoPerceptive Technologies LLP
Mumbai, Maharashtra
04.2019 - Current
- Market intelligence and competition analysis of existing players in the market.
- Conducted research, gathered information from multiple sources and presented results.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Delivered exceptional level of service to each customer by listening to concerns and answering questions.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Carried out day-day-day duties accurately and efficiently.
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Reduced costs 76% through client and distributor price negotiations.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Facilitated business by implementing practical networking techniques.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Collected and analyzed statistics on program data and usage using Excel.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
Designation- eCommerce executive
Kamla shankar Construction Ltd
Mumbai, Maharashtra
04.2017 - 03.2019
- Mentored local personnel on best practices and protocols to maximize productivity.
- Generated over 50CR INR in online reality sales and distribution.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Achieved profitability goals by developing and implementing commercial activities.
- Led projects and analyzed data to identify opportunities for improvement.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
Brand Manager - Ecommerce & Digital Marketing
Kapiva - Adret Retail
Mehsana , Mumbai
04.2016 - 03.2017
- Boosted branch sales by developing and deepening customer loyalty through incentive programs.
- Assessed expansion plans and presented costs to forecast trends and recommend changes.
- Gathered and reviewed customer feedback to improve operations.
- Assessed employee performance and developed improvement plans.
- Uncovered and resolved strategic and tactical issues impacting sales management and business operations.
- Generated dramatic improvements across entire sales cycle.
- Developed prospects for new loans though weekly cold calling.
- Complied with Bank Secrecy Act, Anti Money Laundering, OFAC, , Privacy Act and Community Reinvestment Act.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Ecommerce Marketing Manager
Pransa International Pvt. Ltd
Mumbai, Maharashtra
01.2013 - 03.2016
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Provided research and development on [Type] products to showcase benefits and retain customers.
- Achieved profitability goals by developing and implementing commercial activities.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Designation-Management Trainee
RELIANCE RETAIL LTD
Mumbai, Maharshtra
09.2013 - 12.2014
- Creating pipeline, prospect identification & take-over Hardware Fittings requirements / offer need based products.
- Maintaining healthy relation with existing clients sell various solutions.
- Analysis of the client’s enquiry and making suitable commercial offers related to power transmission tenders and their hardware fittings.
- Business development for various companies related to Sub-stations, ERS and TSE Equipment’s.
- Maintaining suitable HR Policy for an organization.
- Assisting for various Power transmission utilities vendor approval.
- International project coordinator for seamless execution.
- Costing for the products and MIS for prices and estimation.
- 2 Months.
- Title of the Project- Kirana Immersion Job Profile- To Study Unorganized retail business and daily activities, Identify Pain areas of kirana shop Owner along with their aspirations In-depth understanding of their needs for expansion of the business in order to sustain competitions.
- Understanding of their technological awareness, collection of the primary data and analysis.
- Reliance Retail Limited will try to tap the unorganized kirana stores for their Cash n Carry business based on the findings of my summer report.
- Aligned team actions with company policies and industry standards.
- Created internal control of day-to-day transactions and punctually opened and closed business.
- Planned and implemented team projects to accomplish objectives.
Education
MBA - Marketing
N.L.Dalmia Institute of Management
Mumbai 06.2011 - 04.2013
B.E - Mechanical
K.J.Somaiya College of Engineering
Mumbai 06.2007 - 07.2010
Diploma in Engineering - Mechanical
Thakur Polytechnic
Mumbai 06.2004 - 07.2007
SSC -
Aspee Nutan Vidya Mandir High School
Mumbai 06.2003 - 03.2004
Skills
Managerial skills
Organized managerial style
Project manager supervision
Effective managerial techniques
Managerial experience
Digital marketing proficiency
Market Analysis
Campaign management
P&L Management
Certification
Search Engine Marketing (SEM01) - DMTI (Digital Marketing Training Institute)
Interests
Singing
Travel
Acting
Timeline
Brand Manager - Ecommerce & Digital Marketing
GoPerceptive Technologies LLP
04.2019 - Current
Designation- eCommerce executive
Kamla shankar Construction Ltd
04.2017 - 03.2019
Brand Manager - Ecommerce & Digital Marketing
Kapiva - Adret Retail
04.2016 - 03.2017
Designation-Management Trainee
RELIANCE RETAIL LTD
09.2013 - 12.2014
Ecommerce Marketing Manager
Pransa International Pvt. Ltd
01.2013 - 03.2016
MBA - Marketing
N.L.Dalmia Institute of Management
06.2011 - 04.2013
B.E - Mechanical
K.J.Somaiya College of Engineering
06.2007 - 07.2010
Diploma in Engineering - Mechanical
Thakur Polytechnic
06.2004 - 07.2007
SSC -
Aspee Nutan Vidya Mandir High School
06.2003 - 03.2004