AMAAN SAIFI
Pune
Summary
Results-oriented performance marketer with expertise in Google Ads, GA4, and GTM. Proven ability to optimize campaigns and enhance ROI through data analysis and known for excellent communication and collaboration skills, successfully optimizing campaigns to achieve strategic business goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Performance Marketing - Business Analyst
Dentsu
Pune
09.2024 - Current
- Managed and optimized Google Ads campaigns (Search, PMax, App, and Video, along with Demand Gen) to improve ROI and campaign efficiency.
- Conducted data-driven campaign performance analysis using Google Analytics, GA4, and Ads reporting tools.
- Partnered with analytics teams to understand Pixel & GTM implementations for better tracking.
- Collaborated with sales and strategy teams to design client-facing performance reports and improvement strategies.
- Strengthened expertise in client communication, campaign scaling, and digital ad technologies.
Digital Marketing & Business Analyst
Uniabroad
01.2022 - 01.2023
- Contributed to social media and email marketing campaigns, enhancing engagement and reach.
- Assisted in lead funnel analysis and worked with the sales team on conversion strategies.
- Gained exposure to business development, campaign execution, and cross-team collaboration.
Education
Bachelor of Electronics and Telecom Engineering -
Sinhgad College of Engineering
Pune01.2024
Pre-University Education -
Jain International School
01.2020
Secondary School Certification -
Kendriya Vidyalaya Public School
01.2018
Skills
- Google Ads
- GA4
- GTM
- Google Ads Editor
- Meta Ads
- Power BI
- Microsoft Excel
- HTML
- Visual Studio
- Data Cleaning
- Reporting
- Client Communication
- Strategy Development
- Time Management
- Cross-functional Collaboration
Certification
- Google Ads Certification (Skillshop - Search, Display, PMax)
- Microsoft Power BI Data Analyst Professional Certificate (Coursera)
Projects
Expense Tracker, Java, Android Studio, Developed an app to track and analyze expenses. Number Plate Detection, ML, YOLO, OCR, Raspberry Pi, Built a vehicle recognition system to enhance traffic safety. Bluetooth Home Automation Device, Designed a mobile-controlled automation device. Unit Converter App, Developed a utility app for real-time unit conversions.
Languages
- English, Fluent
- Hindi, Fluent
- Marathi, Intermediate
Timeline
Performance Marketing - Business Analyst
Dentsu
09.2024 - Current
Digital Marketing & Business Analyst
Uniabroad
01.2022 - 01.2023
Bachelor of Electronics and Telecom Engineering -
Sinhgad College of Engineering
Pre-University Education -
Jain International School
Secondary School Certification -
Kendriya Vidyalaya Public School
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