Summary
Overview
Work History
Education
Skills
Certification
Projects
Websites
Languages
Timeline
Generic
AMAAN SAIFI

AMAAN SAIFI

Pune

Summary

Results-oriented performance marketer with expertise in Google Ads, GA4, and GTM. Proven ability to optimize campaigns and enhance ROI through data analysis and known for excellent communication and collaboration skills, successfully optimizing campaigns to achieve strategic business goals.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Performance Marketing - Business Analyst

Dentsu
Pune
09.2024 - Current
  • Managed and optimized Google Ads campaigns (Search, PMax, App, and Video, along with Demand Gen) to improve ROI and campaign efficiency.
  • Conducted data-driven campaign performance analysis using Google Analytics, GA4, and Ads reporting tools.
  • Partnered with analytics teams to understand Pixel & GTM implementations for better tracking.
  • Collaborated with sales and strategy teams to design client-facing performance reports and improvement strategies.
  • Strengthened expertise in client communication, campaign scaling, and digital ad technologies.

Digital Marketing & Business Analyst

Uniabroad
01.2022 - 01.2023
  • Contributed to social media and email marketing campaigns, enhancing engagement and reach.
  • Assisted in lead funnel analysis and worked with the sales team on conversion strategies.
  • Gained exposure to business development, campaign execution, and cross-team collaboration.

Education

Bachelor of Electronics and Telecom Engineering -

Sinhgad College of Engineering
Pune
01.2024

Pre-University Education -

Jain International School
01.2020

Secondary School Certification -

Kendriya Vidyalaya Public School
01.2018

Skills

  • Google Ads
  • GA4
  • GTM
  • Google Ads Editor
  • Meta Ads
  • Power BI
  • Microsoft Excel
  • HTML
  • Visual Studio
  • Data Cleaning
  • Reporting
  • Client Communication
  • Strategy Development
  • Time Management
  • Cross-functional Collaboration

Certification

  • Google Ads Certification (Skillshop - Search, Display, PMax)
  • Microsoft Power BI Data Analyst Professional Certificate (Coursera)

Projects

Expense Tracker, Java, Android Studio, Developed an app to track and analyze expenses. Number Plate Detection, ML, YOLO, OCR, Raspberry Pi, Built a vehicle recognition system to enhance traffic safety. Bluetooth Home Automation Device, Designed a mobile-controlled automation device. Unit Converter App, Developed a utility app for real-time unit conversions.

Languages

  • English, Fluent
  • Hindi, Fluent
  • Marathi, Intermediate

Timeline

Performance Marketing - Business Analyst

Dentsu
09.2024 - Current

Digital Marketing & Business Analyst

Uniabroad
01.2022 - 01.2023

Bachelor of Electronics and Telecom Engineering -

Sinhgad College of Engineering

Pre-University Education -

Jain International School

Secondary School Certification -

Kendriya Vidyalaya Public School
AMAAN SAIFI