AMAL NATH.K

• * Led end-to-end execution and optimization of multi-channel digital marketing campaigns across e-commerce platforms, driving significant growth in brand visibility, customer acquisition, and ROI.
  * Acted as the primary liaison for key advertiser accounts, aligning marketing initiatives with business goals, inventory status, and sales targets to maximize campaign effectiveness.
  Developed and implemented advanced keyword strategies, bid management, and budget planning to consistently meet or exceed KPIs.
  * Collaborated cross-functionally with Sales, Brand, Product, and Analytics teams to create integrated marketing strategies, streamline campaign approvals, and optimize resource utilization.
  Analyzed performance data and market trends to deliver actionable insights, prepare detailed reports, and guide strategic decisions, including budget forecasting and peak day planning.
  * Mentored junior team members, conducted training on digital advertising tools, and championed the adoption of emerging marketing technologies to enhance team performance and advertiser satisfaction.

Addressed customer queries swiftly, achieving complete satisfaction.
Executed comprehensive case management from initiation to resolution.
Engaged with customers regarding product orders and invoice discrepancies.
Facilitated communication between internal teams and clients for purchase order adjustments.
Maintained up-to-date customer records through diligent research efforts.
Resolved shipping challenges, including short-ships and damages, effectively.
Coordinated delivery arrangements and warranty updates with warehouse personnel.

Client: Toronto Dominion Bank, Canada

Contacted potential and existing customers to promote products and services.

• Handled outbound sales initiatives to drive revenue growth.
• Answered inquiries regarding product features and service offerings.
• Employed effective questioning to identify customer needs and close sales.
• Achieved consistent success in meeting or exceeding sales quotas.
• Gained comprehensive knowledge of products and services for effective presentations.
• Demonstrated exceptional communication and interpersonal abilities.
• Utilized outstanding negotiation skills to resolve issues and address complaints.