AMAL P SAJU
Kochi
Summary
Expert in Marketing and Business Development with a proven track record in marketing strategy and Business Growth. Successfully drove Business Development and Brand Visibility and revenue targets through strategic partnerships and community outreach programs.
Overview
3
3
Languages
1
1
Certification
5
5
years of post-secondary education
6
6
years of professional experience
Work History
SENIOR EXECUTIVE CORPORATE RELATIONS
DR AGARWALS EYE HOSPITALS
Kochi
08.2025 - Current
- Managed corporate tie-ups and client relationships to foster strategic partnerships
- Coordination of Government & PSU Empanelment
- Planned and organized community outreach programs to strengthen community engagement
- Worked closely with Marketing team to improve visibility
- Planning and organizing eye screening camps and health events at Corporates and Communities
- Target Achievement: Meet daily, weekly, and monthly patient footfall and revenue generation targets
- Executed below-the-line marketing activities to drive brand engagement and awareness
MARKETING INTELLIGENCE
KABANI GROUP
10.2024 - 08.2025
- Managed and optimized promoter-driven initiatives and activations to enhance brand visibility
- Coordinated promotional campaigns, overseeing recruitment, training of promoters, and performance tracking to ensure campaign effectiveness
- Drove sales growth through effective engagement and support of brand promoters
- Managed budget for promotional activities
- Executed in-store branding and promotional strategies
- Consumer behavior understanding and decision making
- Competitor analysis and reporting
- Overall BTL activities in the assigned region
- Relationship building with retailers for continuous outcomes
MARKETING EXECUTIVE
INTERGROW BRANDS (KITCHEN TREASURES)
01.2023 - 09.2024
- Conducted thorough market research to identify trends, competitors, and opportunities, informing strategic decisions.
- This involves visiting markets and ensuring brand visibility and availability
- This includes identifying target audiences, setting marketing goals, and creating a plan to achieve them.
- This involves visiting markets and ensure brand visibility and availability
- Managed BTL activities in assigned territory, driving engagement and support for brand initiatives.
- In charge of managing and leading brand promoters and merchandisers in the territory (Central Kerala)
- Developed and implemented sales promotion strategies to boost customer engagement.
- Conducting Marketing Campaigns and evaluating the outcomes
- Vendor Management
Internship in Marketing Department
Arishina Life Sciences Pvt. Ltd
Mysore
01.2023 - 03.2023
RELATIONSHIP MANAGER
HDFC SECURITIES
01.2021 - 01.2023
- Managed client relationships to foster trust and loyalty.
- Building relationships with clients and educating them about investments
- Executed cross sales of financial products to meet client needs. of various financial products as per targets and sales of third-party products
- Servicing and retentions of clients in the competitive market
- New clients acquisition from references and open market
- Servicing and retaining of clients in the competitive market
- Conduct client visits
- Generating revenue and brokerage
Education
MBA - Marketing Management
Sree Narayana Gurukulam College of Engineering
Kolenchery 08.2018 - 08.2020
BBA - Business Administration
MG University
Ernakulam 08.2014 - 03.2017
Skills
- Corporate partnerships
- Corporate empanelment
- Corporate outreach
- Client relations
- Marketing strategy
- Brand visibility
- Market research
- Data analysis
- Health awareness campaigns
- Team leadership
Languages
English
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Malayalam
First Language
Certification
- Microsoft Office Specialist
Accomplishments
- Top Performer Q4 FY 2024
Best Campaign Performance Q2 FY 2024
Best Performance Q4 2026
Timeline
SENIOR EXECUTIVE CORPORATE RELATIONS
DR AGARWALS EYE HOSPITALS
08.2025 - Current
MARKETING INTELLIGENCE
KABANI GROUP
10.2024 - 08.2025
MARKETING EXECUTIVE
INTERGROW BRANDS (KITCHEN TREASURES)
01.2023 - 09.2024
Internship in Marketing Department
Arishina Life Sciences Pvt. Ltd
01.2023 - 03.2023
RELATIONSHIP MANAGER
HDFC SECURITIES
01.2021 - 01.2023
MBA - Marketing Management
Sree Narayana Gurukulam College of Engineering
08.2018 - 08.2020
BBA - Business Administration
MG University
08.2014 - 03.2017