Amal Sebastian

🚀 Product Leadership
Led impactful product launches in digitalization, payments, privacy, fraud, and AdTech driving growth, enhancing UX, ensuring compliance, and tracking adoption via KPI dashboards.
📊 Data & Analytics
Revamped Red Media Analytics (RMA) by launching features like “Promo % View” and Tactic ID tracking. Streamlined QA and planning reduced post-release issues to
📱 Content Digitization
Digitized Seasons Magazine by migrating recipes to Sanity CMS, embedding Bambuser shoppable video, and launching an influencer hub via Emplifi boosting engagement and accelerating content monetization.

💳 Loyalty & Payments
Led integration of PayPal, Venmo, and SNAP/EBT, improving checkout flexibility and unlocking underserved customer segments, reducing cart abandonment and boosting satisfaction.

🛡 Fraud Prevention
Integrated Riskified’s AI-based platform to reduce false declines and enable chargeback guarantees balancing fraud control and conversions while enhancing customer trust.

🔐 Privacy Compliance
Rolled out privacy controls aligned with Iowa SF 262, automating DSAR handling through OneTrust and establishing scalable governance frameworks.

📈 AdTech Innovation
Launched AdFlow, a post-transaction ad engine using first-party data to serve personalized offers driving higher retail media revenue and engagement.

🔍 SEO Optimization
Boosted SEO for Hy-Vee digital features by aligning with best practices and collaborating with UX and marketing teams to enhance visibility and organic traffic.

💊 Telehealth (RedBox Rx)
Consulted on RedBox Rx mobile app launch defining strategy, UX, and tech approach to deliver a HIPAA-compliant, user-friendly telehealth and pharmacy platform.

🔎 Prodx Search Enhancement
Led implementation of Prodx to fix poor search results standardizing product models to power AI-driven real-time search, substitutions, and sponsored product discovery.

• Primary Agile team contact and roadmap coordinator for multiple data integration value streams
• Liaises with stakeholders and the development team ensuring the right product is being built, in the right order, within budget and by the deadline
• Serves as a bridge between business partners and IT partners in order to ensure proper translation of needs and requirements is accomplished
• Develops and maintains a high-level working knowledge of system behaviors and connections
• Makes decisions on moderately complex to complex issues regarding the technical approach for project components
• Assist other team members or take the lead with user story definition for particular and technologically complex solutions
• Consults other departments when unique upstream or downstream issues have an impact on the managed systems
• Begins to influence departmental strategy and is capable of operating independently while exercising considerable latitude in determining objectives and approaches to assignments
• Ensure to build a business strategy aligned with product strategy and plan the organization level product launch to the desired market
• Drive the entire product development cycle using Agile mindset
• Plan component iterations like Program Increments, sprint planning, Align with Engineering Team for Platform Increment planning, Contribute to platform vision, roadmap, and business case, Define test cases on feature level in Jira's
• Effectively collaborate within the team with the support of the agile master, Optimize component business operations, Manage and develop efficient team productivity

• Responsible for gathering necessary data collection and gap analysis in requirement specification mentioned by the healthcare facility based on their workflow in the planning phase and work with cross functional teams to deliver the client specifications closing the gaps with necessary time frames as agreed
• Biased working along with multiple stack holders involved in the projects like Internal IT Team, Vendors, External Stack holders in-order to ensure the objectives are met with necessary KPI and compliance of the organization
• Gather necessary interface requirement from various manufacturers and align with R&D team for Gap analysis, built, testing and deployment
• Monitor the entire progress of project and provide necessary updates to the leadership team to ensure best practices involved in system configuration, Testing, User Acceptance testing based on the standard test scripts build from the workflow followed in client base
• Build documentation, visual training materials and reports for the team to utilize the same as referral document for the entire workforce internal and external
• Involve and take ownership for complex infrastructure and application upgrades with adequate planning considering various stack holders demands and challenges raised with proper planning overcoming the risk in success factors that effects the business followed by a back up plan that suffix the clarification to the client
• Communicate effectively for the project launches, with clear communication on impacts involved to stake holders of the desired departments well ahead during the project life cycle
• Analyze the project progress and forecast the risk involved as when in need to ensure the impact is not affecting the daily operation/business of the client
• Ensure to follow the time-lines agreed notify the leadership team with periodic updates weekly, monthly on various milestones and thereby achieve a successful go-live on agreed time frame

• Planning, discussion and Development of Project Scope associated with multiple stack holders finalizing the deliverable's in terms of EMR/HIS connectivity of medical equipments/peripherals
• Interface with Global Research and Development Team of Nihon Kohden Japan, US, Europe and other relevant companies to assess and report on viability of new Softwares and their technical suitability to the Market
• Project management - end to end integrated HIS implementation for Hospital and clinics under the territory Middle East/Africa
• Lead for Product review and functional evaluation in terms of IT solutions associated for new product releases
• Lead in developing IT policies and procedures, standardizing workflows and new IT initiatives in the region based on the market needs and Clinical Standards
• Coordinate with third party for functional design, solution development and delivery across the region among various vendor neutrality solutions
• On-site Support for project implementation, testing and Validation
• Support Implemented Projects during the necessity when first level of support has challenges by Remote support/Dial-in/Travel on site based on the challenge levels
• Citrix Deployment to ensure the ease of usage remotely for multiple applications for reference
• Support Sales Team for pre-sales discussion with clients/end users and support on RFP
• Ensure to conduct periodic training for the Partners to maintain optimum knowledge in integration and act as efficient communicator with clients on site
• Developing cloud infrastructure for remote medical data access and precise decision support for the caregivers/Physicians/Referral Doctors
• Research and find out challenges w.r.t integration of Nihon Kohden products/solution with EMRs and other 3rd parties
• Create POCs of integration with the latest standards and act as a catalyst for the businesses
• Assist markets & businesses by doing integration projects and listing out merits & challenges

• Medical Devices Integration with HIS with Multiple Vendors/Manufacturers
• Managing IT Infrastructure in relation with Medical Device Integration Engines
• IT infrastructure planning and development for new projects based on Vendor/Manufacturer guidelines and best practice
• Bias with Project sponsors, Stake Holders, Resource managers third party external parties for efficient communication and time bounded project closure
• IT Support Management with Integration Engines, Project Planner for all integrations requirements under the scope of the firm from the initialization to closure acting as an efficient team player and lead for communication between the stakeholders
• Maintains high level of reporting architecture with adequate metrics and KPI to the management
• Collaborate with stakeholders in terms of value, risk, effort, cost and strategic alignment
• Align with key stake holders and financial managers to access project status in terms of proposed cost and track and forecast any financial impact of the entire project
• Be the lead in the entire project cycle from building of the project scope, Strategic implementation, time lines based schedule's, Cost monitoring, Forecasting risk, Ensure availability of adequate resources and Quality of Services
• Leverage to ensure appropriate testing and validation procedures to ensure the desired deliverable's are met as per the standards
• Bias with key business areas like Sales, Customer Service, Application Owners and IT experts to clearly pen down the requirements and ensure the deliverables agreed are met
• Act as Product Owner as well as coordinator of the implementation phase aligning with stakeholders associated to ensure the client policies associated with identity & access related requirements are met based on the IT Policy or standards in place