AMAN ASHWINI

• Driving IN Seller Attrition Prevention Program for regretted Tier-1 sellers by identifying and mitigating key reasons leading to seller attrition.
• Successfully brought down High Value Seller Attrition (HVSA) rate from 4.86% to 3.31% through identifying key frustration triggers and partnering with relevant teams to fix them.
• Rescued 1.6K Tier-1 regretted sellers in H2 2022 with incremental 154MM post rescue GMS and ~2K sellers with 2100MM post rescue GMS in YTD 2023.
• Owned SSR Enforcements charter in H2'23 and delivered 3.3Cr GMS reinstatements during Jupiter (Goal-3Cr).
• Designed and executed PLS (Perfect Launch Score) mechanism for In-year launched SSR sellers and moved PLS Achievement% from 4.54% to 10.9% (WoW) and met Q1 goal of 5% YTD PLS score.
• Led EBIG project to ungate tier-1/In-year launched sellers on offering brand selections on IN Marketplace.
• Co-planning with marketplace and category teams, verified partners in identifying blockers, create scalable mechanism and drive seller's performance to enhance seller success on marketplace.
• Managed various key programs for driving seller success of non-managed(NAM) cohort on IN Marketplace like Restock+ AHR Dial up, SPN Onboarding and Fee Waiver Program.

• Managing high performing teams with 25 + members and drive efficient talent management to achieve greater sustained results.
• Own and deliver revenue targets for vertical by maximising customer experience.
• Show bias for action for business KRAs - Revenue Retention achievements & Customer Satisfaction.
• Designed robust processes on Quality Audits & Social Media Escalations. Driving adherence & and execution of the same.
• Working with department leadership to drive and deliver upon key strategic initiatives.
• Driving referral metrics in a consistent and sustainable way through customer advocacy.
  
  

• Planning & Strategizing supply for business expansion across 400+ cities.
• Building framework across charters to ensure enhanced Customer Experience across cities.
• Dive deep in understanding the business, and the competitive landscape and ensuring Swiggy to have better width & depth across supply functions.
• Training/Coaching team members on various SOP's and Processes. Drove "Best Hygienic Restaurants" Project during Covid across Emerging India.
  

• Managing a multi-layer team and managing performance through on job coaching and mentoring. Driving team of Sales Managers and Key Accounts Managers.
• Lead team for Supply Management, Acquisitions, Ad Sales (Cost Per Click, High Priority and Carousals), Trade Discount Sourcing, Upsell, Improve Partner experience (NPS) and Consumer experience (CSAT)
• Plan and Execute positive UE (Unit economics) for city by managing RPO (Revenue per order), DPO (Discount Per Order), Monetization and VAS (Value Added Service)
• Align performance expectations, Monitor the team and provide timely, accurate and effective feedback on performance. Keep team motivated to perform on deliverables.
• Achieve financial and non-financial goals in the assigned area through new client acquisition and upselling.
• Responsible for Hiring and training new recruits, especially sales managers, and mentoring them.
  

• Handled the highest billing Strategic Accounts with an annual implication of 2.5 CR.
• Developed and fostered relations with India's biggest restaurant groups, National hotel groups, International chains and global marketing agencies.
• Planned and Executed the launch of Cost Per Click model of Ads across the city from a fixed slot model.
• Grew the ad sales business in the city by 2X in a span of 9 months to an annual turnover of 2 Cr.
• Developed diverse market insights and industry knowledge which helped in launching Zomato Gold, Hygiene, Sneak Peak & Book A Table in the market successfully.
• Mentor the team to handle end-to-end client relationships; including pitching, negotiation, contracting, billing/invoicing, payment collection and troubleshooting.
  

• Handling clients for overall digital marketing strategies involving SEO, SMO, PPC, Content Management and Landing Page Optimization.
• Ensuring project renewals on specific timeline along with maintaining client relationship and successful deliverables of the project.

Mapping of Medium and Heavy Commercial Vehicles (MCV & HCV) Cargo market in Lucknow.

Key Learnings:

• Screened customer sentiments in cargo market related to medium and heavy commercial vehicles.
• Presented factors affecting buying behavior in relation with medium and heavy commercial vehicles.
• Prepared and Presented sales pitch for LPT 1613 (MCV)