AMAN BANKAR

Marketing

• Led data-driven digital marketing campaigns that enhanced brand visibility and consistently generated high-quality leads across digital platforms.
• Developed and executed AI-powered marketing and Go-To-Market (GTM) strategies, integrating SEO, SEM, and paid media analytics to maximize reach and engagement.
• Designed and managed end-to-end product and program launches, leveraging automation, A/B testing, and performance analytics to ensure impactful market entry.
• Conducted in-depth market and customer intelligence using AI insights to identify trends, optimize audience targeting, and refine GTM approaches.
• Created personalized, omni-channel campaigns tailored for both B2B and B2C audiences, increasing engagement and conversion effectiveness.
• Collaborated cross-functionally with sales, engineering, and leadership teams to ensure GTM alignment and business growth.
• Enhanced online presence through innovative digital tactics such as AI-assisted content creation, influencer collaborations, and viral storytelling campaigns.

Sales

• Successfully managed a diverse B2B and B2C client portfolio in the IT industry, achieving and surpassing revenue targets through strategic selling and consultative engagement.
• Executed AI-assisted sales and GTM initiatives, utilizing predictive analytics, lead scoring, and CRM automation to improve conversion rates and pipeline efficiency.
• Built and nurtured long-term client partnerships, driving high retention and satisfaction through insights-driven relationship management.
• Improved profitability by introducing automation and performance optimization within sales processes, ensuring agility and scalability.
• Conducted competitive market research to inform dynamic pricing, segmentation, and GTM plans for new market entry.
• Expanded business reach by identifying high-potential opportunities via AI-enabled prospecting, securing strategic partnerships and long-term deals.

• Devised and executed go-to-market (GTM) strategies to drive business growth and expand into new revenue streams.
• Managed the full B2B sales cycle, from lead generation to closing deals, including successful negotiations of high-value agreements..
• CRM and ERP (Tally, Odoo, Zoho, Salesforce)
• Managed SEO & SEM strategies, optimizing website traffic and improving search rankings for product pages.
• Utilized CRM and ERP tools (Tally, Odoo, Zoho, Salesforce) for data-driven sales planning and performance tracking.
• Analyzed consumer data to refine product positioning and optimize campaign effectiveness.
• Coordinated with marketing teams to develop promotional materials and campaigns for target markets.

• Initiated client interactions through telephonic communication.
• Organized and led field meetings for effective communication.
• Facilitated business partnerships through seamless progression of pre-sales and finalizing agreements.
• Supervised and streamlined sales processes.
• Curated content to enhance brand presence on various digital platforms.
• Developed tailored SEM and SEO strategies for enhanced online visibility.
• Conducted thorough market research to identify emerging trends, facilitating informed decision-making for future campaigns.
• Expanded market share through strategic business development initiatives and partnerships.