Aman Bhatia

• West & South
• Key Result Areas:
• Responsible for managing the branch functions for the West & South market by delivering the effective and innovative strategic solutions to the clients in the customer engagement space by creating content related campaigns
• Managing P&L for the branch by keeping track of top & bottom-line revenue figures at par with the stakeholders
• Driving team to provide the solutions to the clients as per their requirement and help them in day-to-day workings
• Liaising with other verticals to get the 360 approach solutions to the clients
• Create properties for the brands to help in attaining the competitive market position by uplifting the market share
• Achievement – Making branch the highest profitable ever among other units internally by adding new clients in the system
• Won awards for the campaign planned and executed for Castro, HSBC and Unilevers
• Categories managed – Automobile, Insurance sector, FMCG, Banking, Education sector etc.

• India & Overseas
• Key Result Areas:
• Successfully initiated strategies for the new market development – Domestic & International
• Creation of different IP’s to make brand visible among different players in the market
• Conceptualization of marketing initiatives/ festivals to help company’s top-level growth
• Initiated marketing programs by focusing on driving growth, market share and innovations for the brand
• Consumer understanding and research to reposition the brand communication and its philosophy
• Accomplish relation with cross functioning teams for all the new initiatives on marketing front
• Manage external marketing partners - advertising agencies, digital marketing firms and production companies
• Supervise brand content
• Created new business line for the brand – Online food deliveries under brand name “UBQ” and made it profitable by attaining the targets set
• Commenced another vertical – Alliances & Partnership which acted as revenue generator for the company
• Develop brand standards and usage guidelines
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
• Manage entire P & L for marketing vertical
• Awarded “Manager of the year” for the campaign planned and executed which helped in 200% increase in the footfall by generating 15 million of business in one year.

• Conceptualization & implement a detailed business plan for the clients for their new brand and products like Tata Global
• Beverages / Aditya Birla fashion/ Nissan/ Simon Cater etc
• Initiating marketing programs by focusing on driving growth, market share and innovations for the brands managed
• Organizing and executing training programs for branch personnel
• Increasing brand awareness for the company in the market and make it among top 3 preferred agency
• Creating an innovative properties for the brand resulting in recall and equity
• Managing budgets, allocating branch funds, and defining financial objectives

• Key Result Areas:
• Strategizing offline marketing for creating awareness and visibility for the brand
• Driving a comprehensive and a customer centric marketing program through BTL / ATL and social media
• Initiating marketing programs by focusing on driving brand growth, market share and innovations
• Creating new avenues for the brand to be visible and become the preferred brand
• Designing modifications for overall improvement in quality & service standards; setting the quality monitoring tools and methodologies and ensuring adherence to the same
• Recognizing significant issues impacting the buyer’s decision process, enabling and launching appropriate content to generate sales interest, optimizing the marketing programs investment
• Delivering the consolidated product as per requirements and timelines for launch; negotiating & discussing new business commercials and liaising with third party suppliers for value added & third-party promotions
• Planning strategies for enlarging the core market base of the company based on market research data; conceptualizing, planning and implementing processes to drive business volume growth
• Accomplishments:
• Managed marketing PAN India by delivering 200% targets in terms of awareness and sales
• Planned, strategized and executed 100+ outlets in different regions/ cities
• Initiated the tea subscription model which has seen a huge success
• Planned innovative marketing campaigns to provide amazing memorable experience to the customers
• 10% increase in the market share from the campaigns executed
• Key Partnerships with Creative Agency, Media Agency, Digital Agency and BTL Agency

• Accomplishments:
• Headed South for experiential urban and rural marketing
• Key role in revamping the leading promotion unit Kidstuff in DDBMudramax, South
• Conceptualized properties for major clients like LSH, SAB Miller, ITC, HUL, United
• Spirits – MC Dowels, Bagpiper & DSP
• Transformed and accelerated the unit as the fastest growing unit in the South (At least one client being added every month and overachieved targeted revenues)
• Pitched and won major clients for the BTL unit - Ashok Leyland, LSH, SAB Miller, V
• Guard, United Spirits – MC dowels, Bagpiper & DSP, Indo Nissin (property), Mahindra & Mahindra, Britannia and Wipro
• Spearheaded the Servicing and Operations team for all clients in South for all ATL, BTL and content related needs
• Independently handled the 200 crore Hayward's brand continuously for 5 years. Launched and executed successfully resulting into increase in the market share by 3%

• Planned, strategized and implemented rural & urban communication programs across India for key accounts like Unilever, ITC,
• Britannia & United Breweries which included static and interactive communication programs
• Received rating of 6 on scale of 7 for the projects managed in 2005 – 2006
• Pivotal role in winning the award for the Bru campaign “Campaign of the Year”
• Contacted 26 lacs consumers in South market providing them with a complete Bru experience resulting in 45% productivity and growth in LUP category
• Created a template for an annual branded event for different beverage brands of HUL
• Won personal awards from HUL for Media Enterprise and Newcomer; Courage Award from Ogilvy
• Brand: Bru coffee
• At Pan India level, implemented 360 campaigns targeting 26 lacs households in Kar/TN/AP
• Increased growth by 29% in LUP category during the campaign time
• Won Ogilvy Award for Bru campaign; every year I was promoted in Ogilvy that is the biggest achievement which is very rare usually
• Ogilvy outreach able to revive HUL business due to the results achieved for the campaign done for BRU

• Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
• Contributed ideas to concept development, strategic planning and business operations.
• Planning and implementation of various BTL campaigns in rural/urban markets for various FMCG companies - Britannia, HUL, Coca Cola, ITC etc

Some of the Achievements are -

• Launch of , Red Label Tea, Taj Mahal Tea, 3Roses tea in 300 towns/ Villages
• Planned and executed “Thumbs up Hai Dum” challenge in 91 towns of AP
• Spearheaded social campaign for UNICEF in 5138 villages within 1 month in five districts of UP to create awareness for polio drops