Aman Dodani

Account-Based Marketing (ABM): Developed and executed ABM strategies for SAP, Microsoft, and Salesforce across the West Coast, East Coast, Europe, and the UK & Ireland, leading to increased engagement and lead conversion.

Event Planning and Logistics: Organized 6 high-impact events, overseeing budgeting, logistics, and coordination. Managed budgets up to $750,000, enhancing attendance and ensuring cost-effective execution.

Digital Events and Social Media: Executed digital events and amplified assets through social media and email channels. Leveraged analytics to measure and enhance campaign impact.

Email Campaigns: Led end-to-end execution of targeted email campaigns, optimizing open and click-through rates and generating qualified leads through strategic adjustments and segmentation.

Social Media Marketing: Developed and scheduled 65 social media posts weekly. Monitored and reported on metrics, achieving a 1.8% average engagement rate through strategic content and audience interaction.

Asset Amplification: Enhanced visibility and effectiveness of marketing assets across digital channels, driving reach and engagement.

Agency and Partner Coordination: Managed relationships with marketing agencies, partners, and vendors, ensuring seamless collaboration and execution of marketing initiatives.

Finance Processes: Supported finance tasks, including PO generation, invoice processing, and payment tracking, ensuring accurate and timely financial operations.

• Author market research upcoming titles (Report Description & Press Releases)
• Prepared samples for upcoming titles for client communication
• Worked on U.S
• Market analysis of beer market
• Update and maintain all this data in an excel sheet on daily basis.