Summary
Overview
Work History
Education
Skills
Hobbies
Additional Information
Timeline
Generic
Aman Dua

Aman Dua

New Delhi

Summary

Results-driven marketing and strategy leader with proven success in developing and executing end-to-end marketing, sales, and brand initiatives across both digital and offline channels. Adept at blending high-level strategic vision with hands-on expertise in performance marketing, planning, managing, and optimizing campaigns on Google, Meta, and LinkedIn to drive sustained lead generation, sales growth, and market presence. Experienced in integrating CRM, adopting AI-powered analytics, and fostering a customer-centric approach to consistently exceed business goals.

Known for crafting tailored multi-channel strategies for diverse sectors—real estate, technology, FMCG, and retail—while building powerful brand stories and modernizing marketing functions, leading cross-functional teams, and driving operational efficiency and profitability through data, insight, and innovation.

Overview

7
7
years of professional experience

Work History

Head of Marketing

KW Group
08.2024 - Current
  • Designed strategic sales and investment plans that blend offline activations with performance marketing (Google Ads, Meta Ads) to consistently boost property bookings and revenue.
  • Developed mall marketing plans focused on increasing customer footfall and tenant revenues, combining classic offline promotions with targeted social media campaigns, influencer events, and interactive digital experiences.
  • Championed the onboarding and rollout of Cratio CRM, streamlining lead management and automating sales funnels to drive faster follow-ups and higher conversion rates.
  • Planned targeted performance marketing campaigns on Google Ads and Meta Ads, optimizing audience targeting and ad spend to generate qualified leads and deliver measurable ROI
  • Led initiatives to modernize the marketing function by introducing AI-driven solutions for data analytics, campaign optimization, and consumer insight generation
  • Regularly developed branding strategies that integrate high-impact digital activations and traditional brand-building efforts, ensuring a consistent and memorable market presence.

Head of Marketing and Key Accounts

Inferrix Technologies
04.2023 - 07.2024
  • Drove the company’s digital brand presence by building and optimizing Inferrix’s profile and content on LinkedIn, establishing thought leadership and deepening credibility within the building automation industry.
  • Led full-funnel lead generation and sales via LinkedIn, acquiring and nurturing corporate leads and closing multi-million rupee deals with marquee clients such as Schneider and Satya Group for building automation solutions.
  • Represented Inferrix at key industry events, driving brand visibility and networking with high-value prospects and partners.
  • Managed and optimized the complete sales funnel, from digital lead capture through to successful deal closure, using data-driven approaches to maximize conversion and pipeline health.
  • Redesigned website and brochure content, focusing on cleaner layouts, relevance, and clarity to support sales discussions and project a strong brand image.

Subject Matter Expert, Marketing

Chegg and Tutorbin
01.2020 - 03.2023
  • Supplied expertise on marketing and strategic concepts to diverse clients worldwide, delivering actionable solutions for real-world business growth.
  • Resolved approximately 1,500 queries with a consistent quality score above 95%, demonstrating both depth of knowledge and a commitment to client success.
  • Applied insights from tutoring to solve practical marketing challenges, including campaign design, channel selection, and conversion optimization.
  • Advised clients on performance marketing strategy, such as structuring effective Google Ads and Meta Ads campaigns, implementing audience segmentation, and optimizing for ROI.
  • Provided guidance on analytics and reporting, helping clients interpret data from Google Analytics and Ads dashboards to drive data-backed marketing decisions.
  • Championed a strategic vision for marketing solutions, encouraging a mix of branding and performance tactics tailored to each client’s target market and objectives.

Marketing Consultant

SEED
01.2019 - 12.2019
  • Developed integrated marketing and performance strategies for key clients like Ghadi Detergent, Bodycraft Spa & Salon, and Haribol, combining digital and offline components to drive brand visibility and customer engagement.
  • Conducted in-depth operational and marketing analysis for each client to identify efficiency gaps, optimize conversion funnels, and recommend data-driven improvements.
  • Boosted online presence and lead generation by designing targeted digital campaigns (SEO, PPC, and social), helping teams enhance visibility and grow inbound inquiries.
  • Secured high-impact promotional opportunities by negotiating with media buying agencies for both digital and traditional channels, optimizing ad spend and campaign reach.
  • Guided clients on effective campaign management and measurement, ensuring that both branding and performance goals were met through continuous review and adjustment.

Marketing Manager

Bodycraft Spa and Salon
04.2018 - 12.2018
  • Achieved 20% quarter-over-quarter business growth by integrating strategic marketing plans, data-driven performance campaigns (including targeted Google Ads and Meta Ads), and operational process improvements.
  • Designed and executed monthly marketing plans—balancing offline activations, digital outreach, and performance channels to drive consistent new customer acquisition.
  • Managed daily dashboards, campaign reports, and marketing budgets, ensuring transparency, fast optimization, and strong ROI across all marketing initiatives.
  • Led ATL (Above The Line) and BTL (Below The Line) promotional activities, plus in-house customer events, resulting in a 50% marketing cost reduction through optimized channel mix and negotiations.
  • Boosted productivity and sales management across 13 locations by streamlining lead tracking and nurturing systems.
  • Oversaw media buying for both traditional and digital campaigns, strategically allocating spend to maximize revenue impact and campaign reach.

Education

MBA - Marketing And Strategy

IIM Kashipur
Kashipur, India
03-2018

Bachelor of Arts - Business Economics

Sri Guru Gobind Singh College of Commerce
New Delhi
07-2015

Intermediate -

VVDAV Public School
New Delhi, India
05-2012

Matriculation -

VVDAV Public School
New Delhi, India
05-2010

Skills

  • Strategic Planning
  • Integrated Marketing Strategy
  • Performance Marketing
  • Lead Generation
  • Brand Building
  • Digital Presence Creation
  • AI-Driven Marketing
  • CRM Implementation
  • Team Leadership
  • Budget Management

Hobbies

  • Book reading
  • Watching football
  • Traveling

Additional Information

  • Google Ads/PPC – AdVenture Academy
    Completed advanced training in digital advertising and pay-per-click strategy with AdVenture Academy, known for its industry-leading curriculum on Google Ads, campaign optimization, and performance marketing best practices.
  • C-GAT Aptitude Certified – Top Scorer
    Recognized as a top scorer in the EDUCBA Corporate General Aptitude Test (C-GAT) during postgraduate studies at IIM Kashipur (2018)

Timeline

Head of Marketing

KW Group
08.2024 - Current

Head of Marketing and Key Accounts

Inferrix Technologies
04.2023 - 07.2024

Subject Matter Expert, Marketing

Chegg and Tutorbin
01.2020 - 03.2023

Marketing Consultant

SEED
01.2019 - 12.2019

Marketing Manager

Bodycraft Spa and Salon
04.2018 - 12.2018

MBA - Marketing And Strategy

IIM Kashipur

Bachelor of Arts - Business Economics

Sri Guru Gobind Singh College of Commerce

Intermediate -

VVDAV Public School

Matriculation -

VVDAV Public School

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Aman Dua