Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Aman Goyal

Summary

10+ Years of Professional Experience Worked with Philips, Manipal, Paras Group, Tata 1mg

Overview

13
13
years of professional experience

Work History

Head Operations & Strategy

Mr Pill
10.2024 - Current
  • P&L owner, Retail strategy and New store launch- Plan and execute business strategies to increase and streamlining retail profits
  • Oversee daily operations across various retail formats and geographies- Responsible for driving top line and bottom line revenue
  • Determined primary metrics for any new outlet expansion and leading a launch of 20+ B&M Store in the territory of D-NCR

Lead Category & Growth

Apna Chemist
09.2023 - 10.2024
  • Company Overview: Pharma and BPC Retail
  • P&L owner for Pharma, BPC, OTC, Baby Care and FMCG categories leading category inputs around selection, pricing, availability, shopping experience, merchandising and profitability
  • Strategized Go-To-Market & Launch Model for Introducing New categories, Brands and Products resulting into contribution to revenue of 30% within 6 months of launch
  • Lead Category & Network Expansion via optimizing range x assortment and partnering with brands such as Nivea, HUL, Reckitt, P&G, Nestle etc
  • Inventory and Demand Planning - Reduced GTN by 10% and non-moving by 20% by implementing and automating periodic demand-shaping
  • Worked on a customer retention with the help of CRM and reactivate 5k+ lapsed customers over the period of 6 months at a CAC of INR 100/-
  • Worked with Founders and CXOs on New store expansion to land a bottom-line positive model within 6 months of opening
  • Delivered a bottom-line revenue growth of 20% through monetization & other Marketing assets
  • Pharma and BPC Retail

Category & Growth Leader

Tata 1mg
05.2022 - 08.2023
  • Led P&L for Non-Pharma Categories such as Pharma, FMCG, FMHG, and OTC, achieving 30% revenue growth
  • Marketing & campaign management: Activated BTL activities to launch of new offers based on regionality, seasonality, and occasionality for the Pharma and Diagnostics
  • Category Expansion - Responsible for launching successful impulse buying ranges, contributing to 30% of portfolio revenue within 3 months
  • Delivered a growth in Gross Margin by 5% through assortment optimization and cracking strategic brand partnerships
  • Implemented a 'New-To-Category' acquisition strategy resulting in more than 10,000 NTC users at a platform at the lowest CAC of INR 40
  • Store level bottom-line and Top line delivery - Initiated shop in shop model, which let reduction in store rentals by 15%, and increased the footfall by 20%
  • Determined primary metrics for any new outlet expansion and leading a launch of 30+ B&M Store in the territory of NCR & Uttarakhand

Lead Operations & Growth

MDPL - Mercury Diagnostics Pvt Ltd
11.2019 - 04.2022
  • Company Overview: MDPL was an Ecom-Pharma entity - Started with the vision of making it an online lead generator for diagnostics which evolved into a marketplace and eventually turned to be a service provider alongside
  • Established operations department and expanded operations to 40 locations, Served more than 350+ manufacturing plants, industries and corporates for Antigen Covid Testing
  • Collaborated with multiple Pathology labs and launched white label products
  • Ramped up the revenue to INR 10 Cr within an year of operations
  • Aided more than 6 Lakhs tests across geographies
  • Established and managed whole operations department at Dehradun and expanded to another 40 locations in Uttarakhand, Chandigarh and NCR
  • Finding and on-boarding multiple vendors: Biowaste, recruitment, compliance & Legal etc
  • Procuring material and managing inventory
  • Build and led a team of 300+ people across multiple domains: Operations, Finance, HR, Legal, Marketing
  • Started projects within rigid deadlines, including hiring the team, setting up the processes, procuring material etc
  • Liaoning with Government officials, medical professionals and with Clients
  • Tie-ups with multiple Pathology labs as testing centers in Delhi NCR
  • MDPL was an Ecom-Pharma entity - Started with the vision of making it an online lead generator for diagnostics which evolved into a marketplace and eventually turned to be a service provider alongside

Center Manager

Philips & Manipal Health Map
06.2016 - 10.2019
  • Managed P&L for diagnostic centers, achieving more than 30% business growth
  • Setup diagnostic centers and initiated programs to increase sales
  • Successfully handled corporate tie-ups and grew aggregator's business

Marketing Specialist

Avtar Healthcare
06.2012 - 05.2014
  • Tie-ups with the medical professionals and generate the revenue from them
  • Road shows in targeted areas & health check-up camps at jogger park and clinics

Education

MBA - Marketing & Strategy

TAPMI School of Business
Jaipur
01.2016

B.Com - Honors

Kurukshetra University
Haryana
01.2014

Skills

  • MS Office
  • Power BI
  • Power Query
  • EMIS
  • S&P CapIQ
  • Factiva
  • Procurement & Purchase Planning
  • Vendor Relationship Management
  • CRM management
  • Merchandising & Monetization
  • Operations management
  • GTM & Launch
  • E - commerce
  • Pharma Retail
  • FMCG
  • BPC
  • Diagnostics
  • Pharmaceutical Retail

Accomplishments

Best Marketing Strategy Employee, Philips & Manipal Health Map, 2017

Timeline

Head Operations & Strategy

Mr Pill
10.2024 - Current

Lead Category & Growth

Apna Chemist
09.2023 - 10.2024

Category & Growth Leader

Tata 1mg
05.2022 - 08.2023

Lead Operations & Growth

MDPL - Mercury Diagnostics Pvt Ltd
11.2019 - 04.2022

Center Manager

Philips & Manipal Health Map
06.2016 - 10.2019

Marketing Specialist

Avtar Healthcare
06.2012 - 05.2014

MBA - Marketing & Strategy

TAPMI School of Business

B.Com - Honors

Kurukshetra University

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Aman Goyal