Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Aman Haritwal

Mumbai

Summary

Skilled in strategic planning, team collaboration, driving operational efficiency and a results-oriented Growth Marketing Manager with 7 plus years of experience. Worked across Advertiser, Publisher, Ad-network and Agency which helps in understanding different part of media business. Led and managed Programmatic and iOS growth marketing vertical and worked on multiple projects. Expertise in leading teams to improve performance and deliver target KPI and forging partnerships with internal and external partners. Results-driven management professional with extensive experience in leadership roles.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Deputy Manager Marketing

Games24x7
03.2023 - Current
  • Worked on 18+ self-serve and manage serve accounts like Google UAC, Meta, DV360, Unity ads, Snapchat, Taboola, TTD & Applovin
  • Lead iOS vertical which contributed to 8%+ rev share with less than 4% cost
  • Build and lead Programmatic vertical for User Acquisition - RummyCircle and grown the vertical to a team of 4
  • Spearheaded the process and implemented of fraud check mechanism which improved attribution and overall efficiency
  • Worked on creating creative strategy on brand campaign REKA2.0 and REKA 3.0 for Programmatic Branding campaigns which helped us grow in core markets
  • Collaborated with the product team on improving user funnel which helped 22% improvement in LTP which resulted to increased revenue share
  • Successfully build fraud check mechanism on MMP by adding multiple tracking rules which lead to 17% efficiency on BEP (Break-even period)
  • Acquired users 8%+ user for overall acquisition for RummyCircle with better CPA and 4%+ ROI at D7
  • Reporting automation with API and automated report scheduling to partners to track performance
  • Actively participated with retention team on better offer strategy for users which helped grow Programmatic
  • Project manager for iOS to drive improvements in new user acquisition strategy

Assistant Marketing Manager

Games24x7
04.2022 - 03.2023
  • Managed media spends of more than 10cr plus every month.
  • Multiple creative strategy experimentation where we unlocked whitegoods creative, Testimonial strategy, Sloth machine, many more.
  • Programmatic contributed to about 9% of the overall acquisition with 5%+ ROI within two years
  • Unlocked DV360 for performance on UA which spend 3cr+ monthly spend
  • Improved reporting for all Programmatic sources which helped partner with real time update on performance
  • Worked with 20+ DSP or Adnetwork platforms to drive UA, out of which 6 delivered significant results.
  • Identified multiple patterns on CTIT frauds, Bots, Click ingestion, Click flooding and improved efficiency which helped better BEP's
  • Awarded 5/5 rating for Team work and collaborating with multiple teams across RummyCircle

Account Manager

Inmobi
05.2021 - 04.2022
  • Managed a team for India market and sustainable build business with highest ever margins for Inmobi
  • Worked on supply side team to optimise the SPO for better supply utilisation and reducing inventory discrepancies
  • Ensured complete ownership on account and revenue management, along with maintaining healthy margins for 50+ accounts across verticals like gaming and FMCG
  • Received multiple client appreciation for HUL account on effective delivering results as per media plan
  • Managed to get 6 cross sell and 13 upsells with $65k+ within 6 months of joining
  • Worked on reporting automation for all clients which saved 36+ hrs weekly time spent on manual reporting
  • Curated blacklist / whitelist to avoid IVT - Invalid traffic and maintaining brand safe environment
  • Tracking weekly revenues and margins reporting for India brand accounts - Direct, PMP and PG

Sr. Operations Executive

IPG mediabrands - Kinesso
01.2018 - 05.2021
  • Worked on handling international client like Amazon-US
  • Suggesting client with the effective media plan
  • Brainstorming on ideas to work on implementation, Testing and overall solutioning
  • Worked on Programmatic platforms for DSP platforms (DV360, TTD, Mediamath, Adelphic, Amazon DSP and Amobee)
  • Worked on process improvement for Amazon-US across multiple bussiness units (Amazon prime video, AWS, Amazon music)

Client success and Media Operation Exective

Disney+ Hotstar
12.2017 - 01.2021
  • Worked across verticals for both Entertainment and Sports business and was awarded as 'Rockstar award'
  • Successfully managed some of the top clients for Hotstar like Dream11, GSK, HUL, Amazon, Dabur and many more
  • Worked on tools like SQL, Ad-servers & DV360
  • Collaborated with Marketing team on Planning and strategy for new shows and promos
  • Experience in handling clients such as Dream11, GSK, HUL, PepsiCo, Nestle, Jio, MPL, Amazon, Flipkart and Apple
  • Had actively worked with brand solutions on content creation for PepsiCo Quaker
  • Optimized revenue for live sports events (IPL) and handled 105cr budget on IPL 2023
  • Cross team collaboration across Tech, Sales, Finance for end to end campaign deliveries and reporting
  • Helped creating insights and sharing with sales/client for upsell and Cross sell
  • Worked on tools like reporting tools like Tableau, SQL
  • MMP tools like Apps-flyer and Branch
  • Handled all Programmatic revenue and optimizing pricing in open market on Adsense
  • Created process documents for all operational task across business units (Entertainment and Sports)

Education

Bachelor in B.E - Electronics Engineering

Mumbai University

Higher Secondary Education -

Mumbai University

Secondary Education -

Mumbai University

Skills

  • Data analysis tool - Tableau, SQL, Google Analytics
  • App event analytics - Mixpanel, Amplitude, crashlytics,
  • MMP's - Appsflyer, Firebase, Branch and Adjust
  • Growth App marketing Programmatic Advertising Ad-tech strategy

Certification

  • Apple Search Ads
  • Google Ad display
  • Mediamath Certification
  • Fundamentals of Digital marketing
  • Google Ads search
  • Display and Video 360

Timeline

Deputy Manager Marketing

Games24x7
03.2023 - Current

Assistant Marketing Manager

Games24x7
04.2022 - 03.2023

Account Manager

Inmobi
05.2021 - 04.2022

Sr. Operations Executive

IPG mediabrands - Kinesso
01.2018 - 05.2021

Client success and Media Operation Exective

Disney+ Hotstar
12.2017 - 01.2021

Bachelor in B.E - Electronics Engineering

Mumbai University

Higher Secondary Education -

Mumbai University

Secondary Education -

Mumbai University

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Aman Haritwal