Summary
Overview
Work History
Education
Skills
Timeline
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AMAN KHANNA

AMAN KHANNA

Digital Acquisition, Growth & Innovation
Gurgaon

Summary

Results-driven Digital Marketing Director with over 10 years of experience in the BFSI space. Specializing in brand strategy, digital marketing, and customer acquisition. Proven track record of designing and executing high-impact marketing campaigns that fuel business growth, foster customer engagement, and expand market share. Expertise in leveraging data analytics, CRM tools, and digital platforms to optimize marketing performance and drive ROI. Strong leadership abilities and a background in cross-functional collaboration and stakeholder management. Well-equipped to drive success in any organization.

Overview

10
10
years of professional experience

Work History

Director- Performance Marketing

Lendingkart
10.2023 - Current
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Managed budgets effectively to ensure profitability for digital marketing P&L
  • Spearheaded a 360 degree marketing campaign that resulted in 60% increase in acquisition and a 20% lift in ROI
  • Collaborated with product, sales, and analytics teams to design targeted campaigns, leading to a 30% boost in cross-selling financial products.
  • Established strategic partnerships with fintech firms and colenders, enhancing customer offerings and digital adoption.

Senior Marketing Lead

Bajaj Finserv Health
01.2021 - 10.2023
  • Directed Performance marketing campaigns across business units on Google, Meta & Affiliates & achieving 3X business volume at 40% lower CAC
  • Developed & implemented positioning & promotional strategies for various Health properties to support the business - Health EMI Card, Disease self- check, Health Score & Fitness trackers
  • Administered merchandising across platforms by liasoning with agencies & internal stakeholders to build appropriate & uniform creative output
  • Executed online Events & promotions to drive engagement & revenue that helped grew repeat users by 33% every month

Senior Product Manager

Paisabazaar
03.2020 - 01.2021
  • Enhanced product performance through the deployment of innovative lending programs, achieving a 3X uplift in conversion rates.
  • Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
  • Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.

Marketing Manager

HDFC Bank
01.2019 - 03.2020
  • Oversaw the launch of HDFC Festive Treats campaign, achieving 5X increase in customer engagement across all campaigns.
  • Orchestrated and executed event-triggered campaigns for Asset & Investment portfolios, improving conversion rates by 20%.
  • Pioneered re-marketing campaigns by utilizing Adobe Marketing Cloud, targeting users based on their website interactions to offer a seamless & personalized omni-channel journey.

Product Marketing Manager

Bajaj Finserv
05.2015 - 01.2019
  • Designed and managed development of new 100% D2C Professional Loans business that effectively positioned company as market share leader.
  • Developed and executed a nationwide brand launch for an EMI-exclusive e-commerce platform in the Consumer Durables market
  • Crafted and executed a cutting-edge Visual Merchandising Strategy, optimizing product displays and categories with premium ad spaces and content

Education

MBA -

Great Lakes Institute of Management
Chennai, India
04.2001 -

B.Com -

Guru Gobind Singh College of Commerce
Delhi, India
04.2001 -

Skills

  • Online marketing strategies
  • Data analysis expertise
  • Brand Management
  • Project execution management
  • Marketing campaign automation
  • Business strategy formulation
  • Strategic marketing communication
  • E-commerce management
  • Website maintenance
  • Social media strategy
  • Business growth initiatives
  • Effective team leadership
  • Financial planning
  • Strategic creative direction

Timeline

Director- Performance Marketing

Lendingkart
10.2023 - Current

Senior Marketing Lead

Bajaj Finserv Health
01.2021 - 10.2023

Senior Product Manager

Paisabazaar
03.2020 - 01.2021

Marketing Manager

HDFC Bank
01.2019 - 03.2020

Product Marketing Manager

Bajaj Finserv
05.2015 - 01.2019

MBA -

Great Lakes Institute of Management
04.2001 -

B.Com -

Guru Gobind Singh College of Commerce
04.2001 -

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AMAN KHANNADigital Acquisition, Growth & Innovation