Summary
Overview
Work History
Education
Skills
Websites
Projects
Certifications And Learning
Roles And Responsibilities
Timeline
Generic

Aman Kumar Lala

Bangalore

Summary

Results-driven Digital Marketing Analyst at Anteriad with expertise in Power BI and CRM automation tools. Proven track record in optimizing email campaigns through A/B testing and data analysis. Strong collaborator, ensuring data accuracy and compliance while leveraging SQL and Python for efficient workflows. Committed to enhancing campaign performance and delivering actionable insights.

Overview

2
2
years of professional experience

Work History

Analyst, Digital Marketing

Anteriad
03.2024 - Current
  • Executed API requests in Postman for bulk email verification, categorizing into valid, invalid, and unverifiable emails.
  • Processed JSON responses, converting data into Excel reports for team analysis.
  • Managed email campaigns using Ongage and CRM tools to enhance deliverability and performance.
  • Developed and maintained Power BI dashboards to monitor campaign effectiveness and key business metrics.
  • Utilized SQL in BigQuery to filter a large professional database for candidate searches by job title, industry, and seniority.
  • Acquired Python and SQL skills to automate data extraction and improve analysis workflows.
  • Collaborated with cross-functional teams to guarantee 100% data accuracy and regulatory compliance.

Marketing Automation Specialist

United Prime Publication
04.2023 - 03.2024
  • Managed email marketing campaigns using Mautic and Rainloop.
  • Conducted A/B testing to optimize campaign performance.
  • Integrated marketing automation tools with CRM for efficient lead tracking.
  • Analyzed KPIs and created Power BI dashboards for data visualization.
  • Extracted research data from open-source platforms (PubMed, PMC, etc.), cleaned and structured raw text files, and converted them into organized Excel sheets using advanced formulas (VLOOKUP, TEXTSPLIT, CONCATENATE).

Education

Bachelor of Science - Mathematics

BSK College
Dhanbad
10-2022

Intermediate -

Dav High School
01-2019

SSC -

Sodepur Colliery High School
01-2017

Skills

  • Power BI
  • Excel
  • Pivot Tables
  • VLOOKUP
  • SUMIF
  • Macros
  • CRM Automation Tools
  • Postman
  • JSON handling
  • SQL
  • Python
  • Data validation
  • Email verification
  • Cross-functional collaboration
  • Data accuracy
  • Campaign optimization
  • SQL query writing
  • A/B testing

Projects

Improved email campaign efficiency by refining verification processes, reducing bounce rates. Developed an automated Power BI dashboard, reducing manual reporting efforts.

Certifications And Learning

  • Data Analysis Power BI, Python, and SQL | Udemy
  • Continuous learning in Data Analytics and Automation tools

Roles And Responsibilities

  • Manage and execute email campaigns using Ongage, validate email lists via Postman API, Email Oversight, and process data in Excel.
  • Generate reports in Power BI and Excel, maintain CRM databases, and collaborate with teams to optimize marketing workflows.
  • Creating and managing dashboards and templates in Excel, Google Sheets, and Power BI for reports.

Timeline

Analyst, Digital Marketing

Anteriad
03.2024 - Current

Marketing Automation Specialist

United Prime Publication
04.2023 - 03.2024

Bachelor of Science - Mathematics

BSK College

Intermediate -

Dav High School

SSC -

Sodepur Colliery High School

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Aman Kumar Lala