AMAN MALIK
Marketing & Events Professional With 15 Years Of Experience
NOIDA,UP
Summary
Forward-thinking Senior Executive with proven record of accomplishment in Experiential & Events Industry . Driven and ambitious change manager, dedicated to continuous business improvement, focused on enhancing revenue and streamlining business operations. Dynamic business builder with astute negotiation skills.
Overview
15
15
years of professional experience
Skills
Creativity, Originality & Initiative
Team Building & Leadership
P&L Management
Critical Thinking & Analysis
Revenue & EBITDA Growth
Agency/Partner Management
Emotional Intelligence
Ability to work under pressure
Flexibility
Work History
Vice President - Experiential Marketing
Madison World
DELHI
01.2017 - Current
- Currently spearheading Experiential arm of Madison World, for both Offline and Online Events. This is a department head role reporting directly to the CEO.
- Retention and growth of existing clients, Identification and acquisition of new accounts, Cross functional Team management consisting of servicing, operations and creative personals. Currently leading a team of 50 people Nationally.
- Annual Budget Development & Management.
- Have Managed events of all scales from INR 3Lac to INR 12crores in value.
- Well versed with all the Creative, Technical and Production aspects of Events.
- Large Network of Vendor Partners enabling quick and efficient turnaround. Strong domain expertise enables strict cost control and budget allocation thus driving effective ROI.
- Effective Stake holder Management working with Department Heads and CXO level executives regularly.
Head of Marketing
Dalmia Biz Pvt Ltd
Delhi
06.2016 - 12.2016
- Part of the core team which conceptualized and worked on a Healthcare aggregation model within a startup environment.
- Was responsible for evaluating and developing marketing strategies, planning, and coordinating marketing efforts, Worked Closely with the sales department to develop a pricing & Promotion strategy. Was also in charge of organizing company conferences, trade shows, and major events.
Head Marketing - BTL & Events
Askme Bazaar
Noida
06.2015 - 06.2016
- Heading the Events division of the brand, was responsible for all Internal and External events of the organization.
- Managed and successfully executed several internal and external initiatives like Diwali festive activation, India Pet fed event, Nagpur Marathon, CII Event etc and multiple seller meets and channel partner meets.
Sr. Business Director
Group M Media India
Gurgaon
08.2011 - 09.2015
- Heading the North region's Brand Solutions Business for accounts such as American Express, PepsiCo, GSK, Lufthansa, etc for planning and execution of their Events and activation initiatives.
- Internal and External Stake holder management
- Campaign Planning and Execution
- Brand Alliances & Brand Promotion
Group Account Manager
Reliance Broadcast Network
Delhi
08.2010 - 08.2011
Consultant
-
02.2009 - 08.2010
Assistant Sales Manager
Citibank, Citi
, N.A
10.2007 - 02.2009
Education
Post Graduate Diploma - International Business Management
Manchester Metropolitan University
England 10.2003 - 06.2006
Bachelor of Business Administration - Marketing
Amity Business School
05.2000 - 08.2003
Accomplishments
- Largest Consumer Activation and Event for Brand Pepsi - PepsiT20 Football
- 1st Ever 3D Projection Mapping in the country on India Gate
- Largest Drone show in India for Brand OPPO
- Multiple Guinness World Record Events
- 1st ever India Chapter of Global Property Boiler Room for Budweiser
- Have been Managing all In-stadia visibility for VIVO Mobiles in IPL from 2017-2019
Timeline
Vice President - Experiential Marketing
Madison World
01.2017 - Current
Head of Marketing
Dalmia Biz Pvt Ltd
06.2016 - 12.2016
Head Marketing - BTL & Events
Askme Bazaar
06.2015 - 06.2016
Sr. Business Director
Group M Media India
08.2011 - 09.2015
Group Account Manager
Reliance Broadcast Network
08.2010 - 08.2011
Consultant
-
02.2009 - 08.2010
Assistant Sales Manager
Citibank, Citi
10.2007 - 02.2009
Post Graduate Diploma - International Business Management
Manchester Metropolitan University
10.2003 - 06.2006
Bachelor of Business Administration - Marketing
Amity Business School
05.2000 - 08.2003