Aman Mehrotra

-Developing and Executing Multi-Channel Campaigns: Crafting and launching campaigns across digital channels including social media, email marketing, content marketing, influencer partnerships, and paid advertising to increase user acquisition and engagement.

-Building a Strong Brand Voice: Establishing and maintaining a consistent brand voice and visual identity across all digital platforms, ensuring it resonates with our target audience of expectant mothers and families.

-Content Strategy and Management: Leading content creation strategies, including blog posts, videos, infographics, and social media content that highlight topics like mental health, yoga, prenatal care, and natural birthing techniques.

-SEO and SEM Optimization: Implementing SEO best practices and managing SEM campaigns to drive organic traffic and maximize visibility on search engines, enhancing our online presence.

-Analytics and Performance Tracking: Utilizing tools like Google Analytics, SEMrush, and HubSpot to monitor KPIs, analyze performance data, and refine strategies based on actionable insights.

-User Experience Enhancement: Collaborating with the product and design teams to optimize the onboarding experience for new users, ensuring a seamless and intuitive journey from awareness to conversion.

-Lead the team of five: Developing targeted strategies for Social Media & content marketing.

-Partnerships and Collaborations: Identifying and establishing strategic partnerships with relevant influencers, healthcare professionals, and wellness platforms to broaden our reach.

-Growth Hacking: Experimenting with innovative growth tactics to discover new channels for customer acquisition and engagement.

-Crisis and Reputation Management: Overseeing online reputation management, including responding to reviews, managing community feedback, and handling potential crises swiftly and professionally.

-Developing and Executing Multi-Channel Campaigns: Crafting and launching campaigns across digital channels including social media, email marketing, content marketing, influencer partnerships, and paid advertising to increase user acquisition and engagement.

-Building a Strong Brand Voice: Establishing and maintaining a consistent brand voice and visual identity across all digital platforms, ensuring it resonates with our target audience of expectant mothers and families.

-Content Strategy and Management: Leading content creation strategies, including blog posts, videos, infographics, and social media content that highlight topics like mental health, yoga, prenatal care, and natural birthing techniques.

-SEO and SEM Optimization: Implementing SEO best practices and managing SEM campaigns to drive organic traffic and maximize visibility on search engines, enhancing our online presence.

-Analytics and Performance Tracking: Utilizing tools like Google Analytics, SEMrush, and HubSpot to monitor KPIs, analyze performance data, and refine strategies based on actionable insights.

-User Experience Enhancement: Collaborating with the product and design teams to optimize the onboarding experience for new users, ensuring a seamless and intuitive journey from awareness to conversion.

-Partnerships and Collaborations: Identifying and establishing strategic partnerships with relevant influencers, healthcare professionals, and wellness platforms to broaden our reach.

-Crisis and Reputation Management: Overseeing online reputation management, including responding to reviews, managing community feedback, and handling potential crises swiftly and professionally.

• As a Senior Marketing Manager at Skimbox Technologies Private Limited, I am responsible for developing and implementing comprehensive marketing strategies to drive brand awareness and achieve business goals
• Utilize my expertise in digital marketing, including hands-on marketing, brand management, and advertising platforms such as Google Ads, social media ads, and programmatic ads
• Managed a monthly budget of 75k USD across the digital channels
• Implement search engine optimization (SEO) techniques to improve website visibility and drive organic traffic
• Create and execute content marketing strategies to engage target audiences and drive customer acquisition
• Collaborate with influencers to leverage their reach and enhance brand visibility
• Utilize web analytics and Google Analytics to track and analyze campaign performance, generating insights for continuous optimization
• Manage marketing budgets and allocate resources effectively to maximize return on investment
• Lead cross-functional teams and collaborate with internal stakeholders to develop and execute marketing campaigns
• Stay updated on emerging digital marketing trends and industry best practices, continuously enhancing my skill set
• Developed a comprehensive marketing plan to increase brand awareness and drive customer acquisition

• As an Assistant Vice President at Laudco Media Private Limited, I played a key role in driving marketing strategies and overseeing brand management
• Developed and executed comprehensive marketing strategies to drive brand awareness and customer acquisition
• Managed digital marketing campaigns, including Google Ads, social media ads, and programmatic ads, to reach target audiences and achieve campaign objectives
• Implemented search engine optimization (SEO) techniques to improve website visibility and drive organic traffic
• Created and curated content for various marketing channels, including social media, website, and email marketing
• Collaborated with influencers and industry partners to enhance brand visibility and reach
• Utilized web analytics and marketing analytics tools to track and analyze campaign performance, generating insights for continuous optimization
• Managed marketing budgets and allocated resources effectively to maximize return on investment
• Led a team of marketing professionals, providing guidance and support to drive team performance and achieve marketing goals
• Collaborated with executive leadership to develop a new strategy
• Developed and implemented a comprehensive training program that increased employee knowledge and skills by 30%

• Developed creative designs for print and digital marketing campaigns that increased brand awareness by 39%
• Conducted intensive primary and secondary research on behalf of the company; also developed a database based on legitimate research
• Delivered product research and development to highlight benefits and retain customers; moreover, conducted email marketing campaigns
• Implemented SEO tactics that improved organic search rankings, resulting in a 56% increase in website leads
• Developed a comprehensive digital marketing strategy that increased website traffic by 20% and generated 500+ leads in 3 months

• Built and maintained relationships with influencers to increase brand awareness
• Conducted competitor research to identify opportunities for improving marketing efforts
• Analyzed and reported on the success of campaigns and suggest optimizations
• Took calls related to customer service