Aman Mehrotra

Digital Strategy & Performance Marketing:

-Spearheading the end-to-end digital marketing strategy, ensuring alignment with business goals.

-Leading paid media campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to drive lead generation and brand awareness.

-Optimizing SEO/SEM strategies to enhance organic and paid search visibility.

-Managing programmatic advertising and remarketing strategies to improve conversion rates.

Content & Social Media Marketing:

-Driving content marketing initiatives through blogs, social media, video, and influencer collaborations.

-Implementing data-driven content strategies to boost engagement and increase reach across platforms.

-Overseeing the end-to-end social media strategy (LinkedIn, Instagram, Facebook, YouTube, Twitter).

-Managing social listening and brand reputation to ensure positive audience perception.

Analytics & ROI Optimization:

-Leveraging Google Analytics, GA4, and CRM tools to track campaign performance and optimize marketing ROI.

-Developing and presenting data-driven insights and reports to stakeholders for strategic decision-making.

-Running A/B testing on landing pages, email campaigns, and ad creatives for performance improvements.

Growth & Lead Generation:

-Developing multi-channel growth strategies to enhance customer acquisition and retention.

-Leading email marketing & automation campaigns to nurture leads and improve conversion rates.

-Executing conversion rate optimization (CRO) strategies for website and digital assets.

Team Leadership & Collaboration:

-Mentoring and managing a team of digital marketers, designers, and content creators.
-Coordinating with internal teams (design, creative, tech) and external agencies for smooth execution.
-Conducting training sessions and workshops to enhance team skill sets in digital marketing trends.

• Multi-Channel Campaign Execution: Developed and launched end-to-end campaigns across Digital,

email, content, and social media to enhance brand visibility and user engagement.

• SEO & SEM Optimization: Increased organic traffic through content optimization and managed paid

advertising for higher visibility on search engines.

• Content Strategy: Designed and managed the creation of engaging content (blog posts, videos,

infographics) to support customer acquisition and education.

• Data-Driven Decisions: Utilized Google Analytics, HubSpot, and Ahrefs to track campaign

performance and optimize ongoing strategies.

• Partnerships & Brand Voice: Established partnerships with influencers and wellness platforms to grow

reach and refined the brand voice to better resonate with the target audience.

• Lead Generation & Retention: Crafted lead generation campaigns and nurtured leads through

personalized email marketing and re targeting initiatives.

• Lead Generation & User Acquisition: Spearheaded content-driven strategies to drive organic traffic,

leading to exponential growth in website engagement.

• SEO & CMS Management: Collaborated with internal teams on SEO strategy to maximize search

visibility, resulting in substantial traffic increases.

• Ad Campaign Management: Managed Google Search, Display, and Meta (Facebook) ads for

multi-channel growth.

• Multi-Market Campaigns: Designed and executed marketing plans for US, Dubai, and India

markets, driving localized strategies for diverse audiences.

• Influencer Marketing: Partnered with key influencers to extend brand outreach and boost product

awareness.

• Performance Analytics: Used advanced reporting tools to measure the impact of marketing activities and

optimize spending accordingly.

• Brand Building & Campaign Management: Orchestrated B2B and B2C campaigns for global brands

like Deccan Herald, Flipkart, Myntra, Wipro, Aditya Birla,Future AGI, productive.io, HostAway

etc.

• Account Management & Cross-Functional Leadership: Directed a 25-member marketing team,

fostering cross-functional coordination and client alignment.

• Programmatic Marketing: Ran data-driven Google Ads, Meta Ads, and Programmatic Advertising

campaigns, managing a 25L/month budget.

• Client Acquisition & Retention: Developed client-specific growth strategies, building brand

positioning and rebranding initiatives for long-term value.

• Revenue & Growth Initiatives: Expanded new product lines and introduced new revenue streams for

top clients.

• Email Marketing Campaigns: Executed targeted email marketing campaigns, driving product awareness

and retention.

• Content & Research: Conducted market research to inform strategy and create a content plan aligned

with company goals.

• Lead Generation & Funnel Optimization: Boosted lead generation efforts through targeted

marketing initiatives, achieving a 41% increase in revenue.

• Budget & Campaign Management: Managed a marketing budget of 300K/month for branding and

lead generation campaigns.