Results-oriented Route to Market & Tech Sales Manager with over 3 years of experience in commercial leadership and technical solutions. Expertise in regional P&L governance, customer engagement, and sales operations. MBA graduate from IIM Lucknow with Lean Six Sigma Green Belt certification. Focused on translating business strategy into actionable frameworks and driving measurable outcomes through data-driven decisions and cross-functional collaboration.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Route to Market Manager & Tech Sales Lead
AB InBev India
Kolkata
07.2025 - Current
Led regional NPS program end-to-end, orchestrating customer feedback collection across East India, analyzing responses, and coordinating cross-functional resolution within SLA timelines—drove 12% NPS uplift through continuous feedback cycles and service quality enhancements.
Spearheaded operational execution of AB InBev’s first large-scale Select Circle event for top-tier customers, mapping user journeys and embedding delight moments to forge stronger strategic partnerships—secured alignment on annual gameplan with measurable engagement uplift.
Architected and operationalized East India’s annual commercial strategy, translating business priorities into actionable KPIs and execution playbooks aligned with national objectives—ensured 100% regional readiness for FY26 planning cycle.
Engineered monthly brand-wise distribution & availability frameworks, dissecting SKU-level gaps against state/sub-region volume-share targets—deployed targeted actions that boosted product availability by 7% across key markets.
Orchestrated regional commercial calendar & routines as primary custodian, enforcing monthly/quarterly process discipline—eliminated execution gaps, achieving 95%+ adherence to critical timelines.
Accelerated MJP achievement by enforcing contact strategy guidelines and implementing daily productivity reviews—boosted team adherence by 11% through effective consequence management.
Championed SFA adoption as regional change management lead, delivering hands-on training and resolving field tech blockers—drove 100% adoption rate across sales teams.
Overhauled discount settlement processes, systematically clearing aged claims and compressing payment timelines—enhanced NPS on payments by 9 points while identifying systemic payout gaps for future resolution.
Monitored regional P&L governance, tracking volume, share, NR, and margin progression alongside discount and trade spend optimization.
Coordinated communication and project updates as the point of contact for a $74B Fortune 100 client in the energy sector.
Revamped software entry tool using 7 user personas to maximize flexibility—reduced launch time by 20% and increased adoption among 200+ users in first quarter.
Optimized power plants’ general arrangement drawing tool to improve efficiency by 70% for 200+ global users—streamlined workflow, reducing design cycles and rework.
Built administration tool for 150+ users to update project database dynamically—reduced task turnaround time (TAT) by 75%, enabling faster project iterations.
Automated catalogue generation tool, reducing TAT by 80%—produced 100+ industrial specifications per hour, facilitating rapid product customization at scale.
Enhanced software UX by developing 3D model visualization tool for deployment across 45+ power plants globally—boosted user comprehension and cut training time by 30%.
Education
MBA - Lucknow
Indian Institute of Management
Lucknow
03-2024
Bachelor of Technology - Mechanical Engineering
College of Engineering, Trivandrum
Kerala
08-2019
Skills
Route to Market Strategy
P&L Governance
Sales Operations
Distribution Planning
NPS Management
Customer Engagement
SFA Systems
Commercial productivity
Contact Strategy
Change Management
Python
Microsoft Excel
Strategic Thinking
Cross-functional Leadership
Data-Driven Decision Making
Process Optimization
Stakeholder management
Change Enablement
Problem Solving
Team Collaboration
Certification
• KPMG Lean Six Sigma Green Belt, 2022 • EMDP Professional Certification in Business Analytics, IIM Kozhikode, 2021