Aman Sharma
New Delhi
Summary
Dynamic Product Manager with a strong background in digital insurance solutions at Bajaj Allianz General Insurance, Easypolicy Web Aggregators, Bajaj Finserv Markets, and Mashreq Bank. Expertise in product strategy and stakeholder management has led to substantial growth in new customer acquisitions. Proficient in Agile methodologies and user experience optimization, consistently transforming insights into actionable strategies that drive profitability. Career goals focus on spearheading innovative product initiatives to enhance customer engagement and satisfaction.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Product Manager Digital Insurance
Mashreq Bank
New Delhi
06.2021 - Current
- P&L Management & Strategic Planning: Spearheaded sales roadmaps and strategies, including yearly AOP forecasting, planning, and execution to drive business growth
- Sales Initiatives & Business Management: Executed NTB (New to Bank) and cross-sell initiatives with sales teams while managing renewal business for retail products
- Product Development & Innovation: Conducted market research, industry benchmarking, and launched new product propositions, including bundling/unbundling with offerings like lending, credit cards, and mortgages
- Campaign & GTM Management: Planned and executed GTM strategies, managed campaigns, and optimized performance to align with business goals
- Data-Driven Insights: Collaborated with the BIU team for persona mapping and propensity model development to enhance targeting strategies
- Platform & System Enhancements: Led product and platform modifications, enhancements, and developments across channels such as mobile apps, online banking, and loans
- Stakeholder Collaboration: Worked closely with internal and external stakeholders, including Marketing, Analytics, Tech, Sales, and Legal teams, to ensure seamless project execution
- Project Coordination: Partnered with Tech, PMO, and website teams to deliver projects within defined timelines while managing sprints and backlogs
- Documentation & Testing: Authored BRDs, user stories, and test case scenarios; conducted thorough reviews and sign-offs before product launches
- Roadmap Forecasting: Designed and forecasted product roadmaps for multichannel delivery, including mobile apps, NEO, online banking, and loans
- Planned advertising campaigns for online, print and other mediums.
- Prioritized features in order to maximize impact while meeting budget constraints.
- Boosted customer base penetration with creative promotional approaches.
- Created prototypes and visual mockups by liaising and collaborating with designers.
- Supervised creation of marketing materials and collateral.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly.
- Prepared marketing campaign budgets with finance personnel.
- Collected and analyzed market research data for use in forecasting.
- Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
Product Manager Digital Insurance
BAJAJ FINSERV
01.2019 - 06.2021
- P&L Management & Strategy: Successfully built a business portfolio of ?50 Cr annually from scratch while driving sales roadmaps and strategic planning
- Team Building & Leadership: Expanded a team from 0 to 250 members, including Team Leaders and Assistant Managers, ensuring operational excellence
- Market Research & Product Innovation: Conducted industry benchmarking, market analysis, and introduced innovative product propositions
- Retention Program Management: Designed and managed end-to-end retention programs for retail and group insurance products
- Data Analytics & Segmentation: Leveraged analytics to drive customer segmentation and optimize targeting strategies
- Product Bundling & Optimization: Developed VAS and sachet insurance products, including bundling and unbundling strategies for enhanced customer value
- Campaign & Funnel Management: Optimized lead funnels, managed CPL/COA, and executed high-impact marketing campaigns
- Annual Operating Plan (AOP): Forecasted, planned, and executed yearly AOP to achieve business objectives
- GTM Planning & Execution: Designed new product constructs, specifications, and go-to-market strategies to ensure successful launches
- Product & Platform Development: Gathered requirements, led system enhancements, and spearheaded platform developments for improved functionality
- Stakeholder Management: Coordinated with internal and external teams, including Marketing, Tech, Analytics, Legal, and Sales, to streamline operations for the insurance product category
- Project Delivery: Collaborated with Tech, PMO, and website teams to ensure timely delivery of projects while managing sprints and backlogs
- Documentation & Testing: Developed BRDs, user stories, and test case scenarios; conducted thorough reviews and ensured sign-offs for successful Go-Live events
- Planned advertising campaigns for online, print and other mediums.
- Prioritized features in order to maximize impact while meeting budget constraints.
- Communicated progress updates at regular intervals with senior leadership.
Product Manager Motor Insurance Fintech
Easypolicy
01.2018 - 01.2019
- P&L Management & Product Strategy: Oversaw profit and loss, driving strategic initiatives to ensure sustained business growth
- Business Growth: Scaled transaction volumes from 500 per month to 7,000 per month, showcasing significant operational and business expansion
- Partner & Relationship Management: Managed PAN-India B2B2C partnerships for motor insurance, fostering strong insurer relationships and driving new acquisitions
- Product Development & Integration: Led product development, enhancements, and end-to-end system integrations to meet market and partner needs
- GTM Planning & Execution: Designed and implemented go-to-market strategies for seamless product launches and market penetration
- Budgeting & Performance Analysis: Prepared business and profitability budgets across channels, along with dashboards to track and measure variances against set targets
- Negotiation & Agreements: Conducted commission negotiations and finalized agreements with B2B partners and insurers, ensuring mutual profitability
- Process Definition & Collaboration: Defined product-related processes in collaboration with cross-functional departments to ensure alignment and efficiency
Area Manager Motor and Banca
Bajaj Allianz General Insurance
01.2012 - 01.2018
- Sales, Business Development and Team Management
Corporate Agency Manager Banc Assurance
HDFC STANDARD LIFE INSURANCE CO LTD
06.2008 - 01.2012
- Sales, Business Development and Team Management
Education
MBA/PGDM -
Sikkim Manipal University (SMU)
01.2025
B.Com -
Delhi University - Other
06.2021
Skills
- Product and project management
- Program Management
- Agile methodologies
- Prioritization and execution
- Scrum framework
- Competitor tracking
- Troubleshooting and QA
- Digital marketing
- Shipping new products
- Staff management
- User and UX research
- Agile software development
- User experience optimization
- Documentation management
- Product vision and strategy
- Improvement metrics measurement
- Stakeholder management
- Business development
- Stakeholder communications
- Product strategy
Certification
- Associate, Insurance Institute of India
- Principal Officer, Life and General Insurance
- Fellowship in General Insurance
- Award in Bancassurance, CII
- Award in General Insurance, CII
Languages
- Hindi
- English
- Punjabi
Totalworkexperience
15, 0
Timeline
Product Manager Digital Insurance
Mashreq Bank
06.2021 - Current
Product Manager Digital Insurance
BAJAJ FINSERV
01.2019 - 06.2021
Product Manager Motor Insurance Fintech
Easypolicy
01.2018 - 01.2019
Area Manager Motor and Banca
Bajaj Allianz General Insurance
01.2012 - 01.2018
Corporate Agency Manager Banc Assurance
HDFC STANDARD LIFE INSURANCE CO LTD
06.2008 - 01.2012
- Associate, Insurance Institute of India
- Principal Officer, Life and General Insurance
- Fellowship in General Insurance
- Award in Bancassurance, CII
- Award in General Insurance, CII
MBA/PGDM -
Sikkim Manipal University (SMU)
B.Com -
Delhi University - Other
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