AMAN SHARMA

Experienced strategic marketing and sales professional with over 3 years of diverse experience in industrial B2B sales, product strategy, and brand development. Currently driving over ₹150+ Cr in product sales at Tata Steel, focusing on channel expansion and sustainability-led growth. MBA from IIM Kozhikode, with marketing experience at Puma and pan-India B2B exposure at ATC. Skilled in market mapping, GTM planning, E-Commerce Sales & Marketing, and stakeholder management. Seeking roles in brand/product marketing and Digital Marketing that combine strategic thinking with creative execution.

Google Certification-The Fundamentals of Digital Marketing, 2022 

• Gained skill in handling the search engine for advertising the products and services on various online platforms, Learned business strategies for growing appearance on social media platforms and engaging with your networks

LinkedIn Learning, Salesforce Essential Training

• Learning the essentials of Salesforce, 2022, Gained insights on creating accounts, capturing and analyzing sales data for tracking task and events for growth

X-Culture Project-Live Project-Strategy Consultant, My Better Batch (USA),2023

• Collaborated with students from 5+ countries and devised business strategy for a startup, delivering key insights,
• Executed market research analysis for a startup, delivering key insights that informed strategic marketing campaigns and product development

Keio University, Japan, International immersion, 2024, 

• Explored product innovation and strategy via sustainability and R&D at 6+ Japanese firms, incl. Suzuki & Yokogawa,
• Collaborated with Keio University peers to develop a market-entry roadmap for tech-led urban resilience solutions in India

Master's Thesis- IIM Kozhikode, Brand Extension and Consumer Attitude Towards New Brands, 2024, 

• Led a data-driven study on brand extension strategies, using PLS-SEM to analyse consumer attitudes and purchase intentions.,
• Designed and executed a survey-based research project using Tata's Soulful as a reference brand, with a stratified random sample of 300+ respondents.,
• Delivered strategic recommendations for marketers on improving brand equity and extension success through consistent branding and consumer-focused positioning

• Selected in Top 350 scholars nationally for scholarship worth INR 0.2 mn provided by IDFC First Bank 2022
• National Semi-Finalist, among 8100+ registered teams across all B schools in Flipkart Wired 7.0 HR Track 2023
• Qualified as a Campus Finalist team amongst 9,500+ teams in the Accenture B-School Strategy Challenge 2023
• Finished in Top 2% teams in Air India SOAR Challenge among 7,000+ participants, winning Air India PPI 2023
• Qualified as Top 8 National Finalist among 1,740+ teams across B schools in PUMA Forever Challenge 2022
• Secured 211/300 marks in AFCAT Exam by Indian Airforce among 0.2mn+ applicants and attended SSB 2021
• Positioned in Top 1.5% of candidates out of 0.5mn+ who qualified CDS examination conducted by UPSC 2021

• IIM Kozhikode, Elected Member, Social Service Group, 2022-24
• Planned and allocated a total budget of approx. INR 0.2 mn for social service events planned for the FY 2022-23
• Hosted IIMK SSG flagship event 'Disha' for talented students in vicinity with a footfall of 70+ school children for 2 consecutive years.
• Led Stem Cell donation drive as a part of SSG with 250 participants from IIMK, increasing awareness by 20%
• Led a team of '100+' IIMK students in conducting 'a cleanliness drive' as directed by the Ministry of Education, Govt of India
• Budgeted and executed Expressions, a cultural event honoring IIMK staff with 3000+ attendees, including faculty and families

• Participated in 20+ initiatives by the Breakthrough NGO to make the local people aware about sanitation 2016
• Secured 2nd Position in Slogan Writing amongst a pool of 1000+ students in an inter-college competition 2023
• Facilitated a counseling webinar for the 300+ registered participants as a panelist organized by Shiksha.com 2022
• Hobbies: Cooking, Sketching, Meditation and Yoga