Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Websites
Timeline
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Aman Thakur

Noida

Summary

Experienced VP of Operations at Brand Monkey Advertising, specializing in impactful marketing campaigns. Passionate about branding and delivering outstanding results. Proven track record with diverse clients across sectors. Let's unlock your brand's potential together. Drive efficient, service-oriented operations to support organizational growth and development. Collaborative and forward-thinking with excellent policy implementation, strategic planning and problem-solving abilities. Proficient in engaging stakeholders to build consensus and promote needed change.

Overview

6
6
years of professional experience

Work History

VP - Operations

BrandMonkey Advertising Agency
Noida
11.2022 - Current
  • Managed complaints with calm, clear communication and problem-solving.
  • Resolved customer queries and problems using effective communication and providing step-by-step solutions.
  • Measured and accurately processed materials to minimise wastage.
  • Troubleshot problems and diagnosed system faults.
  • Developed team communications and information for meetings.
  • Implemented more efficient processes and reduced wasted resources.
  • Trained and mentored employees to maximise team performance.
  • Developed ongoing programmes using good team communication and collaboration.
  • Planned and executed new strategies to increase sales.
  • Assisted with developing guidelines and procedures for reviewing incoming advertisement requests.
  • Maintained up-to-date records of all reviews conducted, including detailed notes on each ad's content.
  • Analyzed customer feedback on ad performance to determine areas that needed improvement.
  • Collaborated with marketing teams to develop strategies for increasing visibility of ads across various platforms.
  • Evaluated creative elements of advertisements to assess their effectiveness in engaging target audiences.
  • Managed workflow between internal departments involved in the advertisement review process.
  • Reviewed online ads for accuracy and compliance with company policies and standards.
  • Prepared reports summarizing results from the review process, highlighting areas needing improvement.
  • Provided recommendations for changes to improve the impact and reach of ads.

SEO & SEM Specialist

BrandMonkey Advertising Agency
Noida
02.2021 - 11.2022
  • Conducted in-depth research into various websites similar to client's to determine best, highest performing keywords.
  • Conducted throughout research into client's brand to determine most effective website keywords.
  • Analysed and assessed existing website copy to determine new keywords and areas for improvement.
  • Selected distribution channels best suited to bespoke advertising objectives.
  • Evaluated market research outcomes for improved advertising strategy.
  • Studied metrics to gain insight, latest trends and best practices, maintaining social media quality standards.
  • Used applications to plan and schedule social media posts during peak hours and heavy traffic to attract more prospects and increase sales.
  • Collaborated with marketing department to align with branding, vision and objectives, defining and refining goals.
  • Conducted research to determine target demographics, platform and brand messaging to provide best results in social media practices.
  • Consulted with clients to discuss short-term and long-term goals to develop social media roadmap and produce specific timeline and costs for services.
  • Targeted social media influencers to represent brand and organisation in promoting services and products, leveraging exposure and amplifying sales.
  • Improved website performance by assessing and refining processes to minimise resource wastage.
  • Monitored algorithm changes set by search engines and adjusted SEO to accommodate modifications, minimising negative impact on client traffic and revenue.
  • Analysed competitor performance to compare current SEO performance against competing websites and devise strategies for surpassing competitors.
  • Originated marketing campaigns to amplify company revenue and brand visibility through advertising.
  • Measured success of SEO and ROI using analytical tools to verify impact of marketing initiatives on web traffic.

Digital Marketing Consultant

SAN BEVERAGES PRIVATE LIMITED
11.2020 - 02.2021
  • Tracked and analysed key market competitors social accounts and differentiated style of campaigns and content.
  • Conducted research to determine target demographics, platform and brand messaging to provide best results in social media practices.
  • Targeted social media influencers to represent brand and organisation in promoting services and products, leveraging exposure and amplifying sales.
  • Studied metrics to gain insight, latest trends and best practices, maintaining social media quality standards.
  • Interacted effectively with clients by phone, email and in person, building dynamic relationships that led to more lucrative business opportunities.
  • Performed competitor analysis to identify high-value keyword and backlink options.
  • Updated clients regularly with information on success of digital marketing campaigns and discussed areas for improvement.
  • Designed digital marketing strategies based on current marketing trends, market insights and competitor activity.
  • Created a wide variety of digital marketing content, including blogs, social media content, videos, presentations and digital adverts.

Digital Marketing Consultant

Freelancer.com
Noida
08.2019 - 11.2020
  • Created content for Facebook, including ads, organic posts, stories and videos.
  • Successfully increased social media impressions, followers, engagement and reach by developing innovative content.
  • Ensured growth was maintained by reviewing and documenting social analytics weekly, amending strategies when required.
  • Developed content and strategies for various social media platforms, including Instagram, Facebook, LinkedIn, Pinterest and TikTok.
  • Monitored competitor and adjacent niche accounts for audience preferences and new opportunities.
  • Used combination of brand toolkit and own design skills to write and design converting content.
  • Developed content strategy around core content pillars of brand for visual and style consistency.

Digital Marketing Intern

Ducat Education
New Delhi
12.2018 - 05.2019
  • Performed market analysis to determine market opportunities, trends and company threats.
  • Used detailed SEO expertise to improve online platform reach and engagement.
  • Assisted with social media activities, including developing post graphics and captions, uploading content and monitoring results.
  • Provided day-to-day administrative assistance, keeping marketing records and reports up-to-date.

Digital Marketing Executive

DigitalStories
New Delhi
06.2018 - 12.2018
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  • Provided day-to-day administrative assistance, keeping marketing records and reports up-to-date.
  • Performed market analysis to determine market opportunities, trends and company threats.
  • Used software, including Adobe InDesign and Canva, to develop graphics for marketing content.
  • Created unique, topical online content, engaging customers effectively and increasing website clicks.
  • Managed ad activities, including pay-per-click Google, Bing and Facebook accounts.

Education

MBA - Marketing

Sunstone Eduversity
Greater Noida
07-2022

BBA -

EduversityDigitalStoriesFreGarhwal.comBrandMonkeyBrandMonkeyMaharaja Agrasen Himalayan Garhwal University
2020

Skills

  • Copywriting Abilities
  • Brand Development
  • Market Research
  • Client Communication
  • Campaign Development Experience
  • Market Research Expertise
  • Marketing
  • Trends Research
  • Google Ads and Analytics
  • Reporting and Analysis
  • Canva
  • Google Ads
  • A/B Testing
  • Marketing Strategy
  • Campaign Management
  • Data Analysis
  • Campaign Coordination
  • Campaign Creation
  • Social Media Expertise
  • Leadership Training
  • Strategic Planning and Execution
  • Performance Analysis
  • Operations Management

Affiliations

  • Volunteer work or participation in community service projects.
  • Membership in community organizations or clubs.
  • Part of Regional team of Boxing
  • Highly energetic to take a part in sports activities.

Accomplishments

  • In the exhilarating arena of boxing, I proudly clinched the Gold medal in a fiercely contested Regional match. This achievement not only signifies my commitment to the sport but also underscores my ability to excel under pressure and push boundaries.
  • Adding an intellectual dimension to my pursuits, I had the privilege of participating in the prestigious Math Olympiad. This experience not only challenged my analytical skills but also fueled my passion for problem-solving and mathematical excellence. A crowning moment in my academic journey was receiving an award from Mr. Anand Kumar, renowned for his work in education through the Super 30 program.

Timeline

VP - Operations

BrandMonkey Advertising Agency
11.2022 - Current

SEO & SEM Specialist

BrandMonkey Advertising Agency
02.2021 - 11.2022

Digital Marketing Consultant

SAN BEVERAGES PRIVATE LIMITED
11.2020 - 02.2021

Digital Marketing Consultant

Freelancer.com
08.2019 - 11.2020

Digital Marketing Intern

Ducat Education
12.2018 - 05.2019

Digital Marketing Executive

DigitalStories
06.2018 - 12.2018

MBA - Marketing

Sunstone Eduversity

BBA -

EduversityDigitalStoriesFreGarhwal.comBrandMonkeyBrandMonkeyMaharaja Agrasen Himalayan Garhwal University

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