Summary
Overview
Work History
Education
Place
Languages Known
Signature
Personal Information
References
Disclaimer
Timeline
Generic
Amandeep Arora

Amandeep Arora

Communications & Content
Gurugram

Summary

A seasoned communication and reputation professional with over 16 years of dedicated experience in shaping corporate reputations, bolstering brand development for startups, enhancing media visibility, and devising strategic marketing strategies. My true passion lies in harnessing the power of communication and modern tools to sculpt and enhance the reputations of brands. I am proud to hold the distinguished title of "40 Under 40"- Communications Expert and Most Influential Financial Services Marketing Professional in India

Overview

16
16
years of professional experience

Work History

Head of Communications, SEO and Content Marketing

EnKash
06.2022 - Current
  • Developed and implemented comprehensive communication and content strategies that aligned with the organization's goals and objectives
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Led the revitalization of the company website, driving impactful improvements in design, functionality, and user experience
  • Improved website visibility through development and implementation of SEO strategies.
  • A designated spokesperson for the company at India's premier startup, fintech, and finance events as a partner.


Associate Director and Head of Communications

MobiKwik
09.2021 - 05.2022
  • Worked closely with management and lawyers to lead IPO and Brand Communications
  • Advised brand team on media plans, social media strategies, offpage SEO etc.

Head of PR and Special Projects

PB Fintech (Parent company of Policybazaar, Paisabazaar and Docprime)
12.2016 - 09.2021
  • Led projects to highlight the brand’s core competencies and tech initiatives where the key objective was to establish Paisabazaar and Policybazaar as leading tech companies
  • Led communication for long-term growth strategy products
  • Employee engagement and brand building through internal communications and Linkedin
  • Helped the SEO team with the Off Page SEO strategy through PR
  • Led the Brand Campaign- PaisaTalkies (Webinar Series and Influencer Marketing Campaign)
  • Led a PR led Campaign- Nivesh Kar Befikar for the awareness of New Age Insurance products li
  • Led- End-to- End communications to doctors and patients
  • Designed a 360-degree communications strategy from an appointment booking to feedback for seamless partner and customer experience.

Principal Consultant, Client Servicing

Ketchum Sampark, Delhi
08.2012 - 11.2016
  • Client lead for Max Life Insurance, Bajaj Capital, DS Group, Radico Khaitan and Spice Mobility
  • Networking Client- National Stock Exchange.

Senior Management Associate, Client Servicing

IPAN Hill and Knowlton, Gurgaon
11.2010 - 06.2012
  • Conceptualized strategic advocacy and PR plans for the clients aimed at creating consumer preference towards the brands and products
  • Created buy-in amongst key stakeholders, industry leaders, key industry associations and NGOs.

Account Executive – Client Servicing

Adfactors PR, Chandigarh
01.2009 - 09.2010
  • Client servicing and networking lead for the markets like Punjab, Chandigarh, Haryana, and Himachal Pradesh
  • Played a pivotal role during IPL matches in Mohali & Dharmashala.

Marketing and Operations Manager

King Multitech Global Pvt. Ltd.
01.2009 - 09.2010
  • Handled media relations for King Multitech projects & Stem Cells’ NGO projects
  • Handled sales & marketing activities for King Multitech’s core client- Apollo Pharmacy which included placement of a product, training and implementing other marketing activities etc
  • Project Incharge to launch MRET Cell Chip in India
  • Kickoff the co-partnership with BioPro Technology USA that made King Multitech Global Pvt Ltd pioneer of Molecular Resonance Effect Technology (MRET) in India
  • Defined the product definition for Indian market and product launching strategy for MRET chip set that include the press conference, PR activities and advertising activities

Education

MBA - Marketing

Punjab College of Technical Education
04.2001 -

Strategic Management

IIM Kozhikode
03.2015

Certification - Mutul Funds VA

NISM
04.2001 -

Place

Gurugram

Languages Known

  • English
  • Hindi
  • Punjabi

Signature

Amandeep A

Personal Information

Date of Birth: 07/01/1983

References

  • Ashish Gupta, CTO and CPO, Progcap (Ex- CEO, Docprime.com and Ex- Tech Evangelist, Policybazaar.com)
  • Sai Narayan, Chief Marketing Officer, Policybazaar.com
  • Santosh Aggarwal, Chief Business Officer, Policybazaar.com

Disclaimer

I hereby declare that the above-given information is correct and best to my Knowledge.

Timeline

Head of Communications, SEO and Content Marketing

EnKash
06.2022 - Current

Associate Director and Head of Communications

MobiKwik
09.2021 - 05.2022

Head of PR and Special Projects

PB Fintech (Parent company of Policybazaar, Paisabazaar and Docprime)
12.2016 - 09.2021

Principal Consultant, Client Servicing

Ketchum Sampark, Delhi
08.2012 - 11.2016

Senior Management Associate, Client Servicing

IPAN Hill and Knowlton, Gurgaon
11.2010 - 06.2012

Account Executive – Client Servicing

Adfactors PR, Chandigarh
01.2009 - 09.2010

Marketing and Operations Manager

King Multitech Global Pvt. Ltd.
01.2009 - 09.2010

MBA - Marketing

Punjab College of Technical Education
04.2001 -

Certification - Mutul Funds VA

NISM
04.2001 -

Strategic Management

IIM Kozhikode

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