AMANDEEP Kaur
Summary
Dynamic Senior Director of Event Sales with a proven track record at Foundry, achieving 100%+ targets and closing significant enterprise deals. Expert in revenue forecasting and team management, fostering strategic partnerships with global brands. Adept at engaging C-level executives, driving impactful sponsorships, and delivering exceptional ROI through innovative go-to-market strategies.
Overview
10
10
years of professional experience
Work History
Senior Director – Event Sales
Foundry
05.2021 - Current
- Promoted to Senior Director – Event Sales in recognition of consistent 100%+ target achievement, enterprise deal closures, and leadership performance.
- Owned a 2025 sales target of USD 2 million, covering individual contribution and team-managed revenue, with end-to-end accountability for pipeline, forecasting, and closures.
- Lead and mentor an event sales team, driving performance across tech conferences, CXO roundtables, awards, and integrated sponsorship programs.
- Closed the largest annual sponsorship deals (~USD 150K) with global technology leaders including Zscaler, Juniper Networks, ManageEngine, Varonis, and other leading cybersecurity and IT vendors.
- Built and scaled high-value tech event sponsorship portfolios across flagship technology conferences, CIO / CISO closed-door roundtables, awards & leadership forums, and custom partner-led events.
- Successfully built multiple enterprise accounts from scratch, converting first-time sponsors into long-term annual partnerships with strong renewal momentum.
- Managed strategic relationships with marquee global brands including IBM, Microsoft, Google, Samsung, CrowdStrike, Sophos, Canon, and Hitachi.
- Acted as a trusted advisor to CIOs, CISOs, CMOs, and senior marketing stakeholders, aligning sponsorships with GTM, brand positioning, and pipeline objectives.
- Partnered with content, digital, audience, and operations teams to ensure seamless event execution, sponsor satisfaction, and ROI reporting.
- Provided senior leadership with accurate revenue forecasts, pipeline reviews, and growth strategies to support regional planning.
- An IDG Company
- Revenue & Leadership Snapshot
- Annual Target (2025): USD 2M
- Largest Annual Deal: ~USD 150K
- Team Managed: Event Sales Team
- Verticals: Cybersecurity, Cloud, SaaS, IT Infrastructure
- Buyer Persona: CIO, CISO, CMO, VP Marketing
Senior Sales Manager
MoMagic Technologies Pvt. Ltd.
03.2020 - 04.2021
- Led regional B2B sales for programmatic advertising and digital performance solutions.
- Closed annual enterprise deals, including a marquee branding engagement with AJIO.
- Drove consultative sales cycles with brands and media agencies, managing both short-term and long-term contracts.
- Strengthened negotiation capability and enterprise account management experience.
Manager – Ad Sales
Times Internet Ltd.
Bangalore
07.2018 - 02.2020
- Managed and retained enterprise clients including Amazon, Quikr, RentoMojo, Medlife, Simplilearn, and others.
- Handled Tech, eCommerce, Education, Real Estate, and Travel verticals across Bangalore and Hyderabad.
- Delivered consistent revenue through performance-driven and native advertising solutions.
- Collaborated with campaign delivery teams to ensure ROI-led execution and client satisfaction.
Account Manager – Ad Sales
TBS
02.2016 - 07.2018
- Planned and executed corporate events and sponsored programs for B2B clients.
- Achieved 100% target delivery for premium real estate and enterprise accounts.
- Designed integrated brand solutions including event-led marketing and digital campaigns.
Education
MBA - Finance & International Business
Bachelor of Commerce -
Skills
- Event sponsorship sales and monetization
- Enterprise account management
- Revenue forecasting
- Team management
- B2B and enterprise sales leadership
- Strategic partnerships and alliances
- Revenue forecasting and ownership
- Team management and enablement
- CXO, CISO, and CIO engagement
- Contract negotiation and closure
- Account-based selling (ABM)
- Go-to-market strategy
Awards Recognition
- Best Performer – 2 Quarters (FY 2017–18)
- CPC Champion – PAN India
- Closed ₹1 Cr exclusive deal with Qtrove (Times Internet)
Additional Information - Visa Status
Available to relocate
Relocation
Dubai, UAE
Personal Information
Nationality: Indian
Earlier Experience
- Assistant Manager – Business Development, Zenith Software Ltd.
- Manager – Marketing & Corporate Communication, Sambodhi Research & Communications
- Manager – Admissions, IAMR
Core Expertise
- Event Sponsorship Sales (Tech Conferences & CXO Forums)
- B2B & Enterprise Sales Leadership
- Strategic Partnerships & Alliances
- Revenue Ownership & Forecasting
- Team Management & Sales Enablement
- CXO / CISO / CIO Engagement
- Contract Negotiation & Deal Closure
- Event Monetization & Packaging
- Account-Based Selling (ABM)
- Go-To-Market Strategy
Websites
Timeline
Senior Director – Event Sales
Foundry
05.2021 - Current
Senior Sales Manager
MoMagic Technologies Pvt. Ltd.
03.2020 - 04.2021
Manager – Ad Sales
Times Internet Ltd.
07.2018 - 02.2020
Account Manager – Ad Sales
TBS
02.2016 - 07.2018