Amandeep Sohal
Marketing Manager
New Delhi
Summary
Dynamic marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Lok Prakashan Limited
01.2022 - Current
- Enhanced brand awareness and generated leads by developing and implementing strategic marketing campaigns.
- Boosted sales performance through targeted advertising strategies.
- Mentored junior team members, fostering professional growth and skill development within the Branch.
- Analyzed market trends to identify new opportunities, adjusting marketing plans for maximum effectiveness.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
Deputy Manager of Marketing
Lokmat Media Private Limited
07.2011 - 12.2021
- Introduced new reputed clients to Lokmat Media, planned effective strategies for non-active clients to secure revenue growth for Consumer Durables/FMCG and Education verticals.
- Managed to increase billing from existing clients by carrying exclusive innovations, increased no. of editions and carrying bigger size ads than the competition.
- Developed excellent rapport with clients and agencies which resulted in higher rate realization, exclusive business & maximum market share.
- Boosted sales figures with the successful launch of new products and promotional initiatives.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Education
Executive Programme - Digital Marketing
Indian Institute of Management
Jammu 04.2001 -
MBA - Marketing
Maharishi Dayanand University Rohtak
Faridabad 04.2001 -
Bachelor in Commerce - Computer Applications
Maharishi Dayanand University, Rohtak
Faridabad 04.2001 -
Skills
Digital marketing
Customer acquisition
Public and media relations
Customer relationship management (CRM)
Marketing campaign development
Business development
Market analysis
Marketing strategy
Event coordination
Brand-building strategies
Creative direction
Corporate communications
Timeline
Marketing Manager
Lok Prakashan Limited
01.2022 - Current
Deputy Manager of Marketing
Lokmat Media Private Limited
07.2011 - 12.2021
Executive Programme - Digital Marketing
Indian Institute of Management
04.2001 -
MBA - Marketing
Maharishi Dayanand University Rohtak
04.2001 -
Bachelor in Commerce - Computer Applications
Maharishi Dayanand University, Rohtak
04.2001 -