Amandeep Singh Saggu

Results-driven analytics specialist with a proven track record illuminating pathways to growth through strategic insights. Demonstrated expertise in shaping impactful business decisions by harnessing the power of actionable analytics. Ready to drive transformative success for your organization. Accomplished analytics expert with a rich history of delivering substantial value in the realms of travel industry and digital products. My project initiatives have strategically shaped revenue strategies and optimized digital marketing through adept data analytics across diverse platforms. Engaged with C-level leadership, providing nuanced analyses of product performance, key growth metrics, and insightful scenarios for the seamless implementation of innovative features. Proficient in business management, data analytics, research and strategy, and adept at translating complex digital marketing analytics into actionable insights.

Convergence, Championed the Media Convergence initiative, integrating disparate media technologies through digitization and computer networks. Directed the Converged Editor and teams, providing strategic guidance for Input/Assignment and Content Factory teams, with a focus on Digital Originals. Established a framework for monitoring and evaluating monthly action items to ensure cohesive and effective convergence. UAT Testing, Orchestrated meticulous scenario planning, script development, and rigorous testing of site migration procedures, ensuring a seamless transition for analytics functions. Spearheaded a successful migration to Google Cloud Platform (GCP), actively providing insightful feedback and ultimately granting approval for the migration from an analytics perspective. Revenue Reporting, Led a comprehensive revenue reporting project, implementing robust data analytics tools and streamlining reporting processes. Achieved increased accuracy and efficiency in reporting, resulting in enhanced decision-making capabilities for the organization. Collaborated cross-functionally with finance and IT teams to ensure seamless integration of data sources and adherence to regulatory standards. Appannie, In my experience with a mobile data and analytics platform, I've delivered insights on app downloads, usage, revenue, and various metrics. This involved aiding app developers, publishers, and marketers in making informed decisions for effective product strategies and market positioning. Feel free to ask for more details or specific aspects you'd like to highlight in your resume. NPS, Implemented and managed Net Promoter Score (NPS) projects, gathering valuable customer feedback to assess overall satisfaction and loyalty. Utilized data analysis to derive actionable insights, contributing to strategic improvements in customer experience. Results-oriented approach to enhancing NPS scores and fostering positive customer relationships. BLS, Conducted comprehensive brand lift studies to measure the impact of marketing strategies on brand perception and consumer awareness. Utilized analytics and data-driven insights to assess key performance indicators, resulting in strategic recommendations for brand enhancement. Demonstrated proficiency in leveraging study outcomes to optimize marketing campaigns and strengthen brand positioning.