Amanpreet Kaur

Managed multiple marketing platforms effectively.

• Shop101 Raposo.
• Dropdash
• Dropmarket
• Amazon
• Flipkart
• Meesho
• Glowroad
• Indiamart
• Shopify

Managing (3) Marketing processes at present.

• Managed multiple marketplaces efficiently
• Managed the dropshipping process efficiently.
• Managed website and handled Facebook advertisements.

I have worked in a diverse range of categories. Including but not limited (Beauty, Electronics Appliances, clothing, car accessories, home improvement, fitness & personal care, sports outdoor, Lights & lamps, Pet Supplies)

(DROP-SHIPPING)

Market trend analysis.

• Monitored market trends to identify opportunities for product development or improvement.
• Conduct effective research for product development and market trends.
• Conducted research on competitors' activities and products to inform strategic decisions.

Managed vendors effectively

• Maintained communication with vendors and suppliers for timely fulfillment of stock requirements.
• Good understanding of products, brands, and categorization.
• Manage daily vendor purchases and monitor new product launches on a regular basis.
• Managed relationships with external vendors and suppliers to ensure successful completion of budget as per requirement.
• Implemented cost-effective strategies
• Oversaw development of marketing collateral to meet client needs.

Cataloguing

• Manage product listing and inventory across various e-commerce platforms.
• Monitor and reduce out-of-stock by chain and store through root cause analysis and process improvements.
• Ensured seamless integration of new products into the catalog, improving time-to-market for new launches.
• Managed pricing according to margin needs.
• Managed listing accuracy with unwavering consistency.
• Order Fulfillment and Vendor Coordination

Data Management.

• Maintain and manage sales report, payment reconciliation.
• Managed monthly GST reports, daily dispatch, return, claim, in-transit stock, performance report.
• Conducted thorough analysis to identify areas for improvement.
• Maintain purchase report, stock list, ads spend report.
• Managed daily operations for banking, Telly data, and invoice processing.
• Organized reports detailing freight and expenses.

(Facebook Ads & Social Media)

Expert in utilizing Facebook Ads Manager and Business Manager

• Optimized content for search engine visibility, including meta tags and keywords.
• Facebook Ads Campaign Strategy.
• Audience Targeting & Segmentation
• Budget Allocation and Bid Management
• Pixel & Event Tracking Implementation
• Facebook Ads Analytics & Reporting
• Retargeting and Lookalike Audiences
• Data-Driven Decision Making.
• Optimized existing campaigns by making changes based on data analysis results.
• Created content for digital campaigns, including videos, banners, landing pages.
• Analyzed market trends and competitors' activities to develop effective advertising strategies.
• Researched market trends and customer needs.
• Focus on long-tail keywords that match buyer intent.
• Utilized data analysis skills on (CPP CPC CPR).
• Maintained Ad Content from Ad library using multiple tools.
• Launched Facebook and Instagram ad campaigns that resulted in a 20% boost in customer acquisition.
• Reduced cart abandonment by 30% through improved checkout processes and retargeting ads.

(Website Management)

Website Content Manager.

• Shopify Store Management: Extensive experience in managing and optimizing Shopify stores, including. Product uploads, inventory management, and order processing.
• Shopify Theme Customization. Skilled in customizing Shopify themes to align with brand aesthetics and improve user experience.
• Shopify App Integration Expertise in integrating third-party apps (e.g., payment gateways, marketing tools,) to enhance store functionality and operations.
• Payment Gateway Setup Proficient in setting up and configuring Shopify Payments and other third-party gateways (Stripe, PayPal Razor pay) to ensure seamless transactions

(Marketplaces Platforms)

Maintained and upgraded online store functionalities.

• Managed Marketplace Strategy & Optimization (Amazon, Meesho, Flipkart, Glowroad, Indiamart)
• Maintain Product Listing Management and Optimization
• Managed Pricing Strategies & Promotions
• Sales and Performance Analytics
• Inventory and Stock Management
• Order Fulfillment and Vendor Coordination
• Advertising Campaign Management (AMS, Flipkart Ads)
• Customer Service and Issue Resolution.
• Ensured continuous growth in B2B sales volume for bulk goods.

Senior Sales Coordinator (Natural & Organic Products)

• Coordinate with the sales team to manage the end-to-end sales process for organic homemade products, ensuring timely order fulfillment and customer satisfaction.
• Manage order intake, process customer orders, and work closely with the production team to ensure product availability and timely dispatch.
• Assist in the promotion of organic products through online platforms, in-store events, and collaborations with partners to increase visibility and sales.
• Maintain detailed records of orders, deliveries, and sales performance, providing regular reports to senior management on sales trends and inventory levels.
• Handle customer queries and complaints, providing prompt solutions to ensure a high level of customer satisfaction.
• Collaborate with suppliers and vendors to ensure the availability of raw materials for product manufacturing, and maintain optimal inventory levels.

Logistics Coordinator.

• Order Dispatch Coordination.
• Courier Follow-Up
• Delivery Confirmation.
• Issue Resolution.
• Documentation and Reporting

Customer Service Executive (Insurance) 2016-2017

• Lead Generation and Cold Calling
• Customer Relationship Management (CRM)
• Insurance Product Knowledge.
• Policy Explanation & Sales
• Objection Handling & Persuasion
• Communication and Interpersonal Skills
• Complaint Resolution & Customer Service
• Inbound and Outbound Call Handling
• Time Management and Multitasking
• Report Generation and Record Keeping
• Conducted outbound cold calls to generate leads for various insurance products.
• Managed a list of potential clients and maintained a high level of daily call activity to achieve sales targets.
• Provided after-sales support and maintained relationships with clients, ensuring high customer satisfaction levels.

Team Leader, 2017-2020

• Team Leadership and Performance Management
• Cheque Pickup Process Management.
• Payment Collection and Reconciliation
• Customer Relationship Management (CRM)
• Process Optimization & Workflow Streamlining
• Managed check pickups for high-value clients, ensuring timely and accurate payment collection for insurance premiums.
• Worked closely with the finance department to ensure smooth processing of checks and payment posting in the system.
• Trained and mentored new executives, providing guidance on best practices for check collection and customer communication.
• Resolved customer issues related to check pickups, including delays, incorrect payments, and queries, ensuring high levels of customer satisfaction.