Aman Bhardwaj

• Pan India Marketing Role.
• Responsible for overseeing the successful execution of various store launches.
• Implemented efficient strategies for VM planning and executed them effectively.
• Planning and implementation of ATL and BTL activities.
• Responsible to maintaining the Google My Business Pages for the stores.
• Planning and execution of all brand and sales campaigns
• Paid Public Relations.
• Performance Marketing
• Influencer Marketing
• New Product Launch
• Competition mapping and analysis
• Coordinating with different Franchisee for marketing activities.
• Coordinating with local vendors and agencies, negotiating with them for quality execution at reasonable costs. Also coordinating and negotiating with mall teams for branding opportunities.
• Local partnerships and tie ups to boost sales.

• Pan India Marketing Role.
• Responsible for overseeing the successful execution of various store launches.
• Implemented efficient strategies for VM planning and executed them effectively.
• Planning and implementation of ATL and BTL activities.
• Responsible to maintaining the Google My Business Pages for the stores.
• Planning and execution of all brand and sales campaigns
• Paid Public Relations.
• Performance Marketing
• Influencer Marketing
• New Product Launch
• Competition mapping and analysis
• Coordinating with different Franchisee for marketing activities.
• Coordinating with local vendors and agencies, negotiating with them for quality execution at reasonable costs. Also coordinating and negotiating with mall teams for branding opportunities.
• Local partnerships and tie ups to boost sales.

ATL & BTL activities

• Formulating & implementing Marketing and sales promotion plans and new concepts to generate increased sales for achievement of revenue targets.
• Coordination with Central team for Marketing release of Print and Electronic media
• Media Buying as per the requirement of organization, Outdoor, Radio, Print.
• Coordinating the promotional activities for new releases & special products.
• Managing walk-ins as per the target to achieve the business targets on monthly/ weekly basis.
• Creating and Executing Brand Building activities across region

Store Launch/Store Operation

• Strategizing the launch plan for new retail stores as per the desired results & budget.
• Execution of all in store VM, Window display, GSB and Other Lit/ Non-Lit Media.
• Identifying the media for the launch.
• To design the launch communication.
• Analysis the media wise impact post launch and ensure store achieved desired sales target

Media Planning & Agency Handling

• To finalize the publication according to the promotion & budget
• Rate’s negotiation with the publication.
• Planning of Print and Electronic Media for brand promotion and to provide more visibility to the brand
• Outdoor plan design according to the promotion & season.
• Identify the communication strategy by working with Event management companies and Different media and ensure cost effective communication whenever required.
• Coordination with various agencies for all ATL/BTL activation plan. RWA, Kiosk, Society brandings, Workshops, Canter/Mobile van activation, Product Launch etc.
• Co-ordinating with vendors for all Branding related collaterals, Signage’s, Visuals, etc.
• Cost negotiation with vendor/Agency for all in store VM, POSM, Vinyl, Window display production and execution.

Team Management

• Leading & monitoring performance of members to ensure efficiency & meeting of individual & group targets.
• Identifying & implementing strategies for building team effectiveness by promoting a spirit of cooperation between team members.
• Coordination with HO team for planning and executing marketing activities (including BTL and ATL) for the stores.

Visual Merchandising

• Merchandise display as per the promo & season to maximise the sales.
• Proper VM communication – Internal & External.
• Identifying & implementing ideas for better look & feel of the store/ mall.
• Taking care of all in store and on store branding, Glow signs, Frontlet/Backlit and vinyl job.
• Execution of all Window display, POP and POSM production and implementation.
• Regular audit of all in store communication and drive various new concepts to improve the same.

• Looks after marketing for UP, Rajasthan, East, South.
• Planning for VM for Labs and execution with vendors.
• Campaign Planning and execution.
• Coordinating with Different agency and vendors (VM, ATL and BTL, Offsets) for artworks and various work.
• Implementation of Loyalty Program.