Amaranath P M
Programmatic Media Expert
Hyderabad,Telangana
Summary
A Digital Marketing professional with more than 10+ years of experience in different areas of Programmatic, Social & ecommerce. Specialist in Programmatic Ads. Specialized in DV360, Xandr, Meta, Amazon, Shopee with extra love for media planning
Overview
12
12
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
3
3
Languages
Work History
Senior Media Manager - Programmatic, Social & ECom
Bidmath
Hyderabad
10.2019 - Current
- Media Planning: Developed comprehensive media plans and secured client approvals.
- Campaign Management: Led the creation, execution, reporting, and analysis of programmatic, social & e-commerce campaigns to ensure optimal performance and client satisfaction.
- Financial Management: Managed invoicing and billing processes, ensuring accuracy and timely payments.
- Client Interaction: Engaged with clients to understand their needs, provide updates, and ensure the successful delivery of services.
- Team Training: Trained and mentored junior team members, fostering their professional growth and enhancing team capabilities.
Programmatic Buying Specialist
Accenture Solutions Pvt. Ltd.
09.2015 - 10.2019
- Providing exceptional customer services for various Display & Video 360(formerly DoubleClick Bid Manager) Accounts.
- Creating and managing Advertiser accounts according to the client's requirement.
- Maintained positive relationships with sales department and clients.
- Support programmatic media buyers by actively managing and helping them identify the issues and suggest resolutions.
- Support the development of programmatic media strategy, conduct audience and media/inventory research, building campaigns, creating performance reporting, making performance improvement recommendations.
- Identify, diagnose and correct faults with ad tags, conversion tags and bidding strategies and other factors affecting campaign performance.
- Performed troubleshoot on all creative issues and provide resolution.
- Troubleshoot discrepancy issues (DV 360 & CM and DV 360 & Third party) and share the feedback with the client.
- Troubleshoot campaign related issues like low spend and/or over spend and share insights to the client.
- Suggest campaign optimization related to CPM/CPC/CPA models.
- Managing all trafcking issues and assisted in resolving all issues Subject Matter Expert.
- Managed a team of around 6 membersDevelop a strategy for the team to reach its goal.
- Mentoring and training up junior and new staff.
- Share the feedback to the team members on their performance.
- Motivating the team to achieve KPI targets.
Ad Operations Executive
Operative Media (India) Pvt. Ltd.
10.2014 - 09.2015
- Daily management includes Inventory check, Trafcking, Optimizations, Screenshots, Mocking screenshots and pulling reports of ad campaigns on a regular basis to meet client performance goals.
- Setting up campaigns of different pricing models like CPM, CPC and CPA.
- Creating of Orders, Line items, Targeting and Creative upload.
- Checking the creative's and URLs in a systematic manner before implementing them in the ad server.
- Also, troubleshooting if any minor issues in the creative code format.
- Ensuring impressions and clicks being tracked in ad server as well as in the third party servers by implementing proper tracking macros.
- Adding new Placements, Ad sizes in the DFP server as required by the Client.
- Set up the campaign before the deadline and ensuring good relation with clients.
Ad Trafficker
Mediamint Pvt. LTD.
07.2013 - 09.2014
- Daily management includes Inventory check, Trafcking, Optimizations, Screenshots, Mocking screenshots and pulling reports of ad campaigns on a regular basis to meet client performance goals.
Education
B-Tech - Electronics and Communications
D.V.R College of Engineering & Technology
Sangareddy 05.2008 - 06.2012
Intermediate - MPC
Sri Chaitanya Jr. Kalasala
05.2006 - 05.2008
Secondary School Certificate - SSC
ST Anthony's High School
Sangareddy 04.2005 - 04.2006
Skills
- Programmatic Buying
- Media Planning
- DV360
- Xandr
- Meta
- Social
- Google Ads
- CM360
- Moloco
- Google Analytics
- Eskimi
Certification
Google, 03/12/23, DV360
Timeline
Senior Media Manager - Programmatic, Social & ECom
Bidmath
10.2019 - Current
Programmatic Buying Specialist
Accenture Solutions Pvt. Ltd.
09.2015 - 10.2019
Ad Operations Executive
Operative Media (India) Pvt. Ltd.
10.2014 - 09.2015
Ad Trafficker
Mediamint Pvt. LTD.
07.2013 - 09.2014
B-Tech - Electronics and Communications
D.V.R College of Engineering & Technology
05.2008 - 06.2012
Intermediate - MPC
Sri Chaitanya Jr. Kalasala
05.2006 - 05.2008
Secondary School Certificate - SSC
ST Anthony's High School
04.2005 - 04.2006
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