Amardeep Sanadhya
Media Sales
Ahmedabad
Summary
A media & PR professional with experience of more than 15 years, seeking a position in an organization, which shall enable me to apply my skills and experience to achieve organizational goals which result in mutual growth of the organization and myself as an individual.
Versatile Senior Manager specializing in Media Sales and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
2025
2025
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Dy Chief Manager & Cluster Head – Gujarat
Optimal Media Solutions, The Times of India Group
6 2014 - Current
- Company Overview: Optimal Media Solutions wing of The Times of India Group which is into curating content and activations for company & clients across the domains and portfolios
- Website: [not provided]
- Handling Gujarat state for Optimal Media Solutions wing of The Times of India Group which is into curating content and activations for company & clients across the domains and portfolios
- Leading teams across Ahmedabad, Vadodara & Surat branches to generate revenues through content creation for clients on various media platforms of The Times of India
- Planning and executing IPs and events for the company to generate incremental revenues
- Contribution towards various national editions and surveys of The Times of India
- New business development
- Focusing and enhancing customer relationship
- Planning and managing customized solutions on ground and integrating the same with various Times Group publications for customer satisfaction for incremental revenue generation for the organization
- Channel development and registering new agencies and generating regular business from them
- Keeping track of recovery cycle of various agencies and clients
- Maintaining strong relations with stakeholders for the presence and recall of the brand in their minds which leads to better revenues at higher yields
- Liaise and coordinate with social, administrative and government authorities for various activities of the company
- Liaise with media planners/event managers/PR agencies for ideation, keep track of major publicity events planned by clients
- Optimal Media Solutions wing of The Times of India Group which is into curating content and activations for company & clients across the domains and portfolios
- Website: [not provided]
Senior Sales Account Manager
Reliance Broadcast Network Ltd. (92.7 BIG FM)
11.2012 - 06.2014
- Company Overview: A media company focused on broadcasting and entertainment
- Website: [not provided]
- Generating revenues through air time selling and other initiatives for RBNL
- New business development
- Focusing and enhancing customer relationship
- Planning and managing customized solutions on ground and on air for customer satisfaction for incremental revenue generation for the organization
- Channel development and registering new agencies and generating regular business from them
- Keeping track of recovery cycle of various agencies and clients
- Maintaining relations with various political, administrative and social personalities for presence in commercial events of the organization
- Maintaining strong relations with stakeholders for the presence and recall of the brand in their minds which leads to better revenues at higher yields
- A media company focused on broadcasting and entertainment
- Website: [not provided]
Senior Officer
The Times of India (Bennett Coleman & Co. Ltd.)
02.2011 - 10.2012
- Company Overview: A leading media organization in India, known for its publications
- Website: [not provided]
- Generating revenues through space selling and other initiatives for The Times Group publications
- New business development
- Focusing and enhancing customer relationship
- Taking care of all categories and verticals for The Times Group of publications for Valsad district and UTs of Daman and Dadra Nagar Haveli
- Revenue generation through special features and other innovations
- Channel development and registering new agencies and generating regular business from them
- Keeping track of recovery cycle of various agencies and govt
- Departments
- Launch of new products and maintaining their profitability
- A leading media organization in India, known for its publications
- Website: [not provided]
Senior Executive
Divya Bhaskar (Dainik Bhaskar Group)
07.2009 - 02.2011
- Company Overview: A prominent newspaper in India, part of the Dainik Bhaskar Group
- Website: [not provided]
- Generating Revenues through Space Selling for Divya Bhaskar and other Publications of Dainik Bhaskar Group
- New Business Development
- Focusing and Enhancing Customer Relationship
- Maintaining Relations with Various Departments of Central Govt
- To Ensure Flow of Business
- Keeping Touch with Key People in Industries to Ensure Flow of Business on Big Occasions
- A prominent newspaper in India, part of the Dainik Bhaskar Group
- Website: [not provided]
Education
M.B.A. - Marketing
V.N.S.G.U.
01.2007 - 01.2009
B.A. - English
V.N.S.G.U.
01.2004 - 01.2007
12th - Science
Gujarat Board
01.2002 - 01.2004
10th - undefined
Gujarat Board
01.2000 - 01.2002
Skills
Good communication and managerial skills
Accomplishments
- Promoted twice internally in terms of role once as a branch head of Surat & Vadodara from individual role and then to State Head taking care of entire Gujarat market.
- Felicitated growth of the branches and markets exponentially in a span of a decade.
- Received promotions four times in a span of nine years at the current employer – OMS, Times of India Group.
- Achieved targets with substantial growth in all previous stints with various media groups (Times Response, Reliance Broadcast & Bhaskar Group).
Skillsets
- Good communication and managerial skills
- Self motivated, disciplined and organized
- Dedicated and hard working
- Good team player
- Time Management skills
- Result oriented & optimistic
Areas Of Interest
- Planning & Executing Content Integration & Activations for organizations with media.
- Public Relations.
- Business Development through all forms of Media including ATL and BTL activities.
- Team Management.
Personal Information
- Date of Birth: 09/12/86
- Nationality: Indian
Timeline
Senior Sales Account Manager
Reliance Broadcast Network Ltd. (92.7 BIG FM)
11.2012 - 06.2014
Senior Officer
The Times of India (Bennett Coleman & Co. Ltd.)
02.2011 - 10.2012
Senior Executive
Divya Bhaskar (Dainik Bhaskar Group)
07.2009 - 02.2011
M.B.A. - Marketing
V.N.S.G.U.
01.2007 - 01.2009
B.A. - English
V.N.S.G.U.
01.2004 - 01.2007
12th - Science
Gujarat Board
01.2002 - 01.2004
10th - undefined
Gujarat Board
01.2000 - 01.2002
Dy Chief Manager & Cluster Head – Gujarat
Optimal Media Solutions, The Times of India Group
6 2014 - Current
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