Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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Amardeep Singh

Amardeep Singh

Bengaluru,KA

Summary

Data-driven performance marketer with over 10 years of experience driving user acquisition and growth through strategic paid campaigns. Skilled in data analysis, CRO, and cross-functional collaboration to achieve business objectives. Proven track record of scaling campaigns and enhancing ROI.

Overview

12
12
years of professional experience

Work History

Head of Digital

Aionomy Interactive
09.2023 - 03.2024
  • Direct and oversee all aspects of digital marketing operations, ensuring alignment with organizational objectives.
  • Develop comprehensive strategies and media plans tailored to the unique needs and goals of the technology (B2B) brands.
  • Craft persuasive pitches and deliver engaging presentations to prospective clients.
  • Lead and mentor cross-functional teams, fostering a collaborative environment and facilitating seamless communication.

Campaigns Operation Manager

Sprocket Digital NZ
03.2022 - 03.2023
  • Set up, managed, and fine-tuned campaigns across Google Ads, Meta, LinkedIn, and TikTok platforms.
  • Diligently monitored and optimized performance metrics across eCommerce client accounts, ensuring continuous improvement.
  • Fostered seamless collaboration with cross-functional teams, including account managers and creatives.
  • Optimize Google merchant center feed and fix technical errors.

PPC Consultant

Freelance
03.2021 - 02.2022
  • Managed an annual budget of $400,000 across 12-15 client accounts, ensuring efficient allocation and maximum ROI.
  • Strategized, executed, and optimized paid media campaigns spanning Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic advertising platforms.
  • Conducted A/B tests on ad creatives, landing pages, and audience segments to pinpoint the most impactful combinations for driving conversions.
  • Regularly analyzed campaign performance metrics, crafted comprehensive reports, and delivered insightful reports.

Education

Bachelor of Arts -

Sikkim Manipal University
05.2015

Skills

  • Paid Acquisition
  • Google Ads
  • Meta Advertising
  • Performance Marketing
  • Analytical Skills
  • Paid Search Strategy
  • Social Media Marketing
  • Facebook Marketing
  • LinkedIn Ads
  • LinkedIn Marketing
  • Content Marketing
  • Email Marketing
  • Growth Marketing
  • Competitive Analysis
  • SEO
  • Conversion Rate Optimization
  • Lead Generation
  • Paid Search Campaigns
  • Strategic Planning
  • Data Analysis
  • Budget Management
  • Problem-Solving
  • Presentations

Websites

Accomplishments

  • Enhanced conversion rates by up to 30% through targeted optimization of the checkout process and resolution of bottlenecks.
  • Delivered a remarkable $1.35M revenue with a 900% ROAS. Additionally, achieved a 26% reduction in cost per conversion.
  • Achieved remarkable ROAS of up to 1200% for diverse eCommerce clientele.
  • Generating 5K leads while slashing the cost per lead (CPL) from $120 to $45 reduction in cost per conversion.

Timeline

Head of Digital

Aionomy Interactive
09.2023 - 03.2024

Campaigns Operation Manager

Sprocket Digital NZ
03.2022 - 03.2023

PPC Consultant

Freelance
03.2021 - 02.2022

Bachelor of Arts -

Sikkim Manipal University

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Amardeep Singh