Amardeep Singh
Bengaluru,KA
Summary
Data-driven performance marketer with over 10 years of experience driving user acquisition and growth through strategic paid campaigns. Skilled in data analysis, CRO, and cross-functional collaboration to achieve business objectives. Proven track record of scaling campaigns and enhancing ROI.
Overview
12
12
years of professional experience
Work History
Head of Digital
Aionomy Interactive
Bengaluru
09.2023 - 03.2024
- Direct and oversee all aspects of digital marketing operations, ensuring alignment with organizational objectives.
- Develop comprehensive strategies and media plans tailored to the unique needs and goals of the technology (B2B) brands.
- Craft persuasive pitches and deliver engaging presentations to prospective clients.
- Lead and mentor cross-functional teams, fostering a collaborative environment and facilitating seamless communication.
Campaigns Operation Manager
Sprocket Digital NZ
Remote
03.2022 - 03.2023
- Set up, managed, and fine-tuned campaigns across Google Ads, Meta, LinkedIn, and TikTok platforms.
- Diligently monitored and optimized performance metrics across eCommerce client accounts, ensuring continuous improvement.
- Fostered seamless collaboration with cross-functional teams, including account managers and creatives.
- Optimize Google merchant center feed and fix technical errors.
PPC Consultant
Freelance
Remote
03.2021 - 02.2022
- Managed an annual budget of $400,000 across 12-15 client accounts, ensuring efficient allocation and maximum ROI.
- Strategized, executed, and optimized paid media campaigns spanning Google Ads, Facebook Ads, LinkedIn Ads, and other programmatic advertising platforms.
- Conducted A/B tests on ad creatives, landing pages, and audience segments to pinpoint the most impactful combinations for driving conversions.
- Regularly analyzed campaign performance metrics, crafted comprehensive reports, and delivered insightful reports.
Education
Bachelor of Arts -
Sikkim Manipal University
05.2015
Skills
- Paid Acquisition
- Google Ads
- Meta Advertising
- Performance Marketing
- Analytical Skills
- Paid Search Strategy
- Social Media Marketing
- Facebook Marketing
- LinkedIn Ads
- LinkedIn Marketing
- Content Marketing
- Email Marketing
- Growth Marketing
- Competitive Analysis
- SEO
- Conversion Rate Optimization
- Lead Generation
- Paid Search Campaigns
- Strategic Planning
- Data Analysis
- Budget Management
- Problem-Solving
- Presentations
Websites
Accomplishments
- Enhanced conversion rates by up to 30% through targeted optimization of the checkout process and resolution of bottlenecks.
- Delivered a remarkable $1.35M revenue with a 900% ROAS. Additionally, achieved a 26% reduction in cost per conversion.
- Achieved remarkable ROAS of up to 1200% for diverse eCommerce clientele.
- Generating 5K leads while slashing the cost per lead (CPL) from $120 to $45 reduction in cost per conversion.
Timeline
Head of Digital
Aionomy Interactive
09.2023 - 03.2024
Campaigns Operation Manager
Sprocket Digital NZ
03.2022 - 03.2023
PPC Consultant
Freelance
03.2021 - 02.2022
Bachelor of Arts -
Sikkim Manipal University