I bring steadfast dedication in driving revenue growth through my team management skills and help strategize Revenue Operations, I have honed my expertise over the past decade in orchestrating highly effective B2B lead generation campaigns. My proficiency lies in optimizing resources and leveraging technologies provided to the team to seamlessly execute campaigns that consistently contribute to the company's bottom line.
Overview
21
21
years of professional experience
Work History
Marketing Events Manager
Total Events
Pune
03.2024 - Current
As a Marketing Events Manager in an event management company, the role bridges marketing strategy with live event execution. Responsibilities typically include:
1. Event Strategy & Planning Develop and implement marketing strategies to promote events, ensuring alignment with client goals and target audience engagement. Collaborate with clients and internal stakeholders to define event objectives, budgets, themes, and timelines. Conduct market research and competitor analysis to identify trends and opportunities.
2. Campaign Development & Execution Plan, execute, and oversee integrated marketing campaigns (email, social media, digital advertising, content, etc.) to drive attendance and engagement. Coordinate promotional activities and partnerships to maximize reach and ROI. Develop creative briefs and work with design teams for marketing collateral (flyers, banners, presentations, etc.).
3. Event Promotion & Outreach Manage digital presence and promotion through SEO, SEM, social media, and paid campaigns. Collaborate with PR teams or agencies to generate media coverage and brand exposure. Develop and maintain mailing lists and execute email campaigns for event invitations and reminders.
4. Stakeholder & Vendor Management Liaise with sponsors, partners, media contacts, and vendors to ensure smooth event execution. Negotiate contracts and manage vendor relationships for services such as AV, catering, logistics, and venues.
5. On-Ground Event Support Oversee event setup, branding, registration, and logistics on-site. Act as the key point of contact for marketing-related deliverables during live events.
6. Post-Event Analysis & Reporting Collect attendee feedback and evaluate event effectiveness against KPIs. Prepare post-event reports and insights to optimize future event marketing strategies. Track marketing ROI and provide recommendations for continuous improvement.
7. Budget Management Develop and monitor marketing budgets for events, ensuring efficient use of resources. Approve and track expenses, ensuring campaigns stay within budget.
Team Leader - Operations
ZIFF DAVIS PERFORMANCE MARKETING
Pune
01.2014 - 01.2024
Team Lead – Operations ZDPM Tenure: 10 years (Progressed from Research Analyst to Team Lead)
Over the course of a decade with ZDPM, I progressed through multiple roles, beginning as a Research Analyst and earning two promotions—first to Junior Team Leader, and subsequently to Team Leader – Operations.
In my role as Team Lead, I was responsible for managing a team of 15 research analysts. My core responsibilities include:
Campaign Management: End-to-end ownership of the delivery and execution of all marketing and outreach campaigns assigned to the team, ensuring quality, timeliness, and client satisfaction.
Performance Management: Monitoring, evaluating, and improving individual and team performance through regular coaching, feedback sessions, and performance appraisals.
Operational Oversight: Conducting daily huddles to align the team with targets and updates, ensuring schedule adherence, and managing day-to-day workflow to maintain productivity and efficiency.
Reporting & Analysis: Generating and presenting daily, weekly, and monthly performance reports to senior management, highlighting key metrics, challenges, and actionable insights.
My journey within the organization is a testament to my dedication, adaptability, and continuous drive for operational excellence.
Projects & Collections Manager
RLS & BEYOND CORP
01.2007 - 01.2013
Responsible for land surveys and quality standards in contracted works, I managed iron ore mining in Bellary, Karnataka, and Sesa, Goa. I liaised with clients, mapped offerings to their needs, and generated opportunities through outbound calling. Engaging with executives from entry-level to C-suite, I conducted research, profiling, and executed mailer campaigns. The role was end to end from Client acquisition to billing.
Tele Sales Response Executive
E3R INFOSYSTEMS PVT LTD
01.2006 - 01.2007
I was part of an outbound campaign focused on sales, my role was to meet targets. Recognizing my proficiency as a tele sales executive, I was time and again, asked to walk the floor. In this role, I handled OJT batches, providing training on the process and sales skills to ensure team effectiveness and success.
Customer Response Exec-Sales QA
GTL LTD
Mahape, New Mumbai
01.2004 - 01.2006
I was hired at Mahape, New Mumbai, then transitioned to Pune for the Tele 2 process (UK) before moving to the US process (Washington Mutual). Integral to streamlining operations during the pilot phase, I focused on online sales generation and verification. Additionally, I engaged in floor walking, assisted agents and managed escalation calls to ensure smooth operations and customer satisfaction.
Team Leader Operation
INFOTEK NETAALI
01.2006
Managed 16-18 agents, assigning targets, ensuring adherence to policies, and maintaining client relationships. Provided process training and reported to senior management for organizational improvement. Addressed agent queries, handled escalations, and evaluated monthly team performance.
Education
MBA - Computer Management (MBA - IT)
Pune University
03.2003
Bachelor of Arts - History
Pune University
01.1999
Skills
MS Office
Data tools
CRMS
Gen Al
Presentation
VOIP and Telephony
Event planning
Campaign management
Budget management
Market analysis
Customer relationship management
Performance evaluation
Vendor negotiation
Team leadership
Effective communication
Problem solving
Creative thinking
Time management
CRM management
Advertising campaigns
Team leadership and supervision
Event staff management
Guest management
Transportation and logistics planning
Events planning trends
Event marketing
Managing events start to finish
Records maintenance
Marketing and promotional materials
Team mentorship
Transportation and logistics coordination
New business development
Accomplishments
Monthly Rising Star 2019/20/21
Quarterly Performance Excellence 2019 - 24
EDGE Award - Leadership 2006 - 07
Certificate for Excellent Leadership & Performance 2004 – 06