Amarnath Dixit

Pocket FM is a leading digital content platform known for its audio storytelling, ranked No.1 in its domain.

• Digital Acquisition Leadership: Manage digital user acquisition in the US through commissioning and optimizing Live Action creative assets for Meta, TikTok, and UAC platforms.
• Budget Management: Oversee a monthly budget of $500K dedicated to asset commissioning and creation.
• Performance Optimization: Asset creation with highest-ever CTR*CTI of 0.7% and 11% completion rate within the first quarter by optimizing assets for low CPI, high completion rates, and high CTR.
• Process Improvement: Developed and implemented Standard Operating Procedures (SOPs) for asset commissioning, including detailed metrics, business cases, and format specifications, now utilized across multiple geographies.
• Data-Driven Strategy: Introduced data-backed frameworks for content creation and vendor selection, enhancing campaign predictability and success rates.

Ninjacart is a leading agri-tech startup focusing on B2B e-commerce and supply chain solutions for the agriculture sector.

• Channel Expansion: Led the expansion of HoReCa (Hotels, Restaurants, Cafes) and Supermarket channels for the Fruits & Vegetables (FnV) business.
• Scalable Growth: Scaled HoReCa operations from 0 to 10+ tons/day and onboarded 1,500+ restaurants within six months, achieving a positive contribution margin.
• Cross-Functional Leadership: Coordinated with product, operations, and sourcing teams to develop and execute value propositions tailored to each segment.
• Team Development: Built and managed city-level sales and category teams, creating a replicable GTM playbook for multi-city expansions.

Key Achievement: Rated "Exceeding Expectations" for driving new revenue streams and delivering profitable growth swiftly.

Nurture.farm is a rural B2B e-commerce marketplace backed by UPL Group, India’s largest agri-company.

• P&L Management: Managed P&L for the South region, growing annual GMV from ₹0 to ₹120+ Crore across Andhra Pradesh, Telangana, and Tamil Nadu.
• Team Leadership: Built a 200+ member sales and operations team with minimal attrition.
• Marketplace Development: Established an e-commerce agri-marketplace by onboarding 50+ Agri-sellers within six months, enhancing margin contributions.
• Credit Program Launch: Initiated a credit program with Rupifi, reaching 2,000+ retailers and rolling out ₹14+ Crore in credit lines.
• Loyalty Program: Designed and launched “Nurture Prime”, a flagship loyalty program adopted pan-India, boosting retailer engagement.

Recognition:

• “Above & Beyond” for exceptional individual contribution
• “Dream Team” (Q4’22 & Q1’23) for best-performing region
• Rated highest in appraisal for exceptional performance

Udaan is one of India’s first unicorns in the B2B e-commerce marketplace, connecting manufacturers with retailers.

• Revenue Growth: Increased monthly turnover from ₹2.5 Crore to ₹4 Crore within a quarter by expanding the Kids Clothing vertical.
• Category Management: Oversaw the Lifestyle category with 6 sub-categories, managing a monthly turnover of ₹8.5 Crore.
• Private Label Launch: Successfully launched a private label for clothing, achieving highest market penetration across 14 clusters.
• Sales Strategy: Designed a beat plan that increased sales coverage by 1.5x, subsequently adopted across other regions.

Key Achievement: Received “Exceeding Expectations” rating for building a sustainable growth engine and unlocking new segments.

Samsung Electronics is a global leader in consumer electronics, known for its innovative smartphones and technology solutions

May 2018 – Sep 2019

• Distributor Management: Managed 4 distributors with a combined monthly turnover of ₹7+ Crore.
• Team Leadership: Directed a team of 50 promoters, 3 team leads, and 2 ASMs, ensuring high performance across ~300 retail outlets.
• Product Placement & Market Share: Strategically positioned flagship smartphone series, leading to increased market share and making Hubli the fastest-growing region in Karnataka during the period. (20% YoY Growth)
• Strategic Account Management: Focused on top-tier club counters, enhancing Wallet Share of key accounts by optimizing depth and sales opportunities, resulting in outperforming business metrics.
• Process & GTM Learning: Gained foundational knowledge in sales processes, GTM strategies, and operational workflows within Samsung’s mobile division.

Awards:

• “Shaurya Award” (Jul & Aug 2019) for exceptional ABM performance