Amarnath Mondal
Higher Education Counselling, University Outreach and Brand Positioning Expert
Howrah, Kolkata,West Bengal
Summary
I am a dedicated and experienced professional with a Bachelor's and a Masters Degree in Business Management with a background as an Student Recruitment Advisor, I possess a range of skills, including proficiency in presentation and public speaking, counseling, Photoshop, Slate and Salesforce CRM, as well as strong abilities in communication, creative design, and decision making. I excel in relationship building and leadership, and have a proven track record of meeting deadlines and working effectively under pressure. With a customer-focused mindset and strong problem-solving abilities and even a strong market knowledge and network in South Asia and Middle East, I am confident in my ability to excel in student recruitment and University positioning.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Work History
Regional Manager - South Asia
Xavier University Cincinnati
11.2022 - Current
- Planning & delivering marketing, branding activities that support Xavier University's brand & reputation and get them a great market positioning
- Building & strengthening relationships with Schools, IEC, Agents, Universities in India, Bangladesh, Sri Lanka and Nepal
- Doing quarterly market research & SWOT on market changes and dynamics, Gathering feedback on market conditions including competitors, industry trends and opportunities to improve marketing strategy and to increase visibility, get connected to right set of audience, and benefit the recruitment numbers
- Strategizing the yearly plan that supports budgeting, operations and student recruitment in nutshell
- Community marketing & working on various collaborative projects with schools and Universities
- Conduct conversion reporting on outstanding applications and contact students , counselors and agents via email, social media channels, and phone to progress the application to the next step in the enrollment process
- Manage approved regional marketing budget provisions and accurately report expenditure
- Strategizing out of the box ideas to do self driven organic Outreach activities reaching the right set of students, counselors and agents which positively impacts the application numbers and positioning
- Ensure agents comply with all regulatory requirements and have access to appropriate information for them to maintain compliance
- Expertise in positioning new International Universities to position in Indian Sub continent and across SouthAsia ( Previous exp : Marquette Univ, ETSU and currently Xavier University Cincinnati ).
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with managable goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
Associate Director India Ops
IPERC - International Partnership of Education Research and communication
Howrah, Kolkata, Not Applicable
5 2021 - 11.2022
- Managing IPERC diverse projects ( Ivy League University Academic Research program, ACCP College Credit pathway, University regular UG and PG admission , IPERC school K -12 Admission support ) concurrently, using prioritization and time management skills to meet deadlines consistently
- Devised processes to boost long-term business goals and increase profits
- Channel partner, school retention, counselor relation and stake holder management and engagement
- Formulated department budgets to facilitate smooth financial operations and meet business targets
- Carried out rigorous Outreach and Marketing campaign with meticulous attention to accuracy
- End to End counseling support to all stake holders
- Managing US University portfolio along side Academic Research and College Credit Pathway Programs.
Sr Associate Manager Marketing and Outreach
ISBF- University of London and LSE affiliate Centre
03.2017 - 04.2021
- Institutional and Channel partnering and networking
- Promotional activity - School Outreach, College Outreach, Academic and Teachers symposium, Educators and Influencers conclave, Seminars etc
- Admission counselling and Counselor training
- Branding, communication, Collateral planning and designing
- School retention model - India, Nepal, Bangladesh, Srilanka
- Admission targets and extensive outreach travelling
- Attending agent driven events and participating in conferences and presenting paper on those forums
- School and board tie ups and university tie ups.
Consultant - Brand Development
PRATHAM Education & IIFM
03.2016 - 03.2017
- Increased overall productivity by working to understand the personal goals of team members, raising job satisfaction scores
- Devised processes to boost long-term business goals and increase profits
- Boosted brand awareness and company reputation reaching impressions online
- Demonstrated a sales-focused approach
- Relationship building with Universities - Indian and Global Universities
- School sessions and students counselling.
Marketing Manager
TC Global - The Chopras Education consultant
05.2013 - 02.2016
- Marketing Manager - UK University at The Chopra's Delhi - HO
- TC Global formerly known as The Chopra's Consultant
- Responsible for Marketing and Sales at National Branch level operations
- Partnered University Branding and Communication - Edinburgh Napier University across all branches
- Event participation, agents driven outreach activities, School sessions
- PR agency mandate handling for partnered University- I was handling
- Organizing Branding and networking events like : Students meet in coffee shops, Teachers symposium, Agents Dinner, Consultant training , school events etc
- Managed National marketing hence traveled nationally extensively
- Relationship with TAISI, IB, IC3, MISA, NAFSA, British Council, UGC, Univariety, etc.
Marketing Manager
NSDC and IOD India Chapter
07.2011 - 04.2013
- NSDC
- Responsible for planning and executing corporate events
- Responsible for fund raising and sponsorship development for the events planned
- Working on monthly , quarterly budget plan
- Managing branding and PR exercises for Golden Peacock Award
- Creative design of collateral, promotional material, media releases, opinion pieces etc.
Sales Associate
Rivoli Group LLC
10.2008 - 05.2011
- Managed and resolved customer complaints calmly and promptly with high-level problem solving skills
- Utilized extensive product and brand knowledge to identify customer needs and increase sales.
Education
12th - Science combination
St Peters School
Kolkata, West Bengal 07.2000 - 05.2002
BBA -
PCMT - West Bengal University of Technology
Kolkata, West Bengal 06.2003 - 05.2006
PGDBM - undefined
IMM New Delhi
Delhi, Delhi 08.2006 - 05.2008
MBA - undefined
Preston University
08.2006 - 05.2008
Skills
Photoshop
Salesforce CRM & Slate
Adaptable
meticulous
Communication
Career Guidance and Counseling Support
Business development and planning
Operations
Strategic development
New Business Development
Industry Expertise
Personnel Monitoring
Territory Management
Business recordkeeping
Cost Reduction
Staff Management
Systems and software expertise
Database Management
Brand Development
Decision-Making
Customer Relations
Leadership skills
Sales Forecasts
School Relations and Retention University Relations Stakeholder Engagement Agent network
Collaborative working culture
Budgeting, Marketing and Positioning strategy
Public speaking, session execution and content development
PR, Advertisement, Social Media Campaign, Branding, Content Creation and Demographic collateral designing
Strategizing role in Education sector, market analytics, community marketing
students counseling and guiding
Friendly by nature
Operational management
Sales and marketing strategies
Collaborative
Team Leadership
Business Development
Business and Operations Analysis
Goal Setting and Performance Metrics
Compliance Monitoring
Profitability Optimization
Marketing campaigns
Consulting
Advertising Management
Marketexpertise
India | Nepal | Bangladesh | Sri Lanka | Middle East
Personal Information
- Date of Birth: 04/10/83
- Gender: Male
- Nationality: Indian
Languages
Bengali
Bilingual or Proficient (C2)
English
Advanced (C1)
Hindi
Upper intermediate (B2)
References
- Manju Sharma, Harrow International School Bangalore, +92 97176 53479, manjusharma71@gmail.com
- Sudip Roy, Miami University Oxford Ohio, +91 96640 11749, sudipta.roy@miamioh.edu
- Megha, Education USA Kolkata India, +91 97480 49525, cmegha@usief.org.in
- Deepa Rao, Garodia International School Mumbai, +91 99303 96767, deepa.rao@giclm.edu.in
- Dr Gary Lewandowski, Asso Provost, Xavier University Cincinnati, +1 513 745 2836 , lewandow@xavier.edu
Timeline
Regional Manager - South Asia
Xavier University Cincinnati
11.2022 - Current
Sr Associate Manager Marketing and Outreach
ISBF- University of London and LSE affiliate Centre
03.2017 - 04.2021
Consultant - Brand Development
PRATHAM Education & IIFM
03.2016 - 03.2017
Marketing Manager
TC Global - The Chopras Education consultant
05.2013 - 02.2016
Marketing Manager
NSDC and IOD India Chapter
07.2011 - 04.2013
Sales Associate
Rivoli Group LLC
10.2008 - 05.2011
PGDBM - undefined
IMM New Delhi
08.2006 - 05.2008
MBA - undefined
Preston University
08.2006 - 05.2008
BBA -
PCMT - West Bengal University of Technology
06.2003 - 05.2006
12th - Science combination
St Peters School
07.2000 - 05.2002
Associate Director India Ops
IPERC - International Partnership of Education Research and communication
5 2021 - 11.2022