Ambar Govil

BRAND: Amazon India

• Drove the association of Amazon with Kumbh Mela 2025.
• Developed media buying strategies to effectively reach target audiences.
• Managed vendor relationships to negotiate pricing and deliverables.
• Analysed market trends to inform purchasing decisions for ad placements.
• Shoppable Content Integration to generate traffic and increase sales for low ticket items - "Paused the scenes in daily soaps to reveal prices of products on screen"
• Managed budgets for multiple campaigns, ensuring effective allocation of resources.

BRAND: Amazon India

• Managed Amazon Great Indian Festival sale and Prime day for three consecutive years.
• Executed strategic media investments that drove mass awareness and increased traffic.
• Achieved record sales in 2024, primarily from smaller towns and cities.
• Recognized with Silver award as Best Buying Team for Amazon at Emvies 2024.
• Content disruption for Mirzapur, with cast seizing control of news channels during live stream
• Orchestrated on-ground activation for Panchayat S3 with strategic placement of lauki at market places unveiling premiere date
• Evaluated post-campaign metrics against initial objectives and identified areas for improvement.

BRAND: Himalaya

• Collaborated with stakeholders to assess portfolio performance and recommend adjustments.
• Conducted market research to inform investment decisions and enhance competitive positioning.
• Developed and implemented investment strategies to meet clients' goals
• A special zone within the stadium, "Dog Out", is designed for pet owners and their dogs.
• Integrated sponsorships with major Indian events like IPL, Republic Day specials, and festive premieres.