Ambaris Purohit
Senior Manager Product Marketing
Bangalore
Summary
Seasoned Marketing professional skilled in developing and executing innovative marketing strategies to drive product adoption and revenue growth. Proven track record of successfully launching products across various industries and effectively managing diverse product portfolios. Utilizes market insights and analytics to make strategic decisions, optimize product positioning, and improve customer engagement.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
5
5
Languages
Work History
Senior Manager, Product Marketing
Applied Materials
Bengaluru
09.2022 - Current
- Managed Software Product portfolio within the $20B Semiconductor Product Group
- Collaborated with engineering team to develop software products that help large chip makes produce chips more efficiently
- Drove software revenue through regular customer engagements across US, Europe and APAC
- Created compelling product messaging and value propositions that resonate with target audiences
- Priced of software products to maximize value capture
- Created high-quality marketing collateral, including presentations, videos, websites etc.
- Collected Market Intelligence for strategy formulation
- Sales planning and forecasting
Marketing Manager
Honeywell
Bengaluru
10.2017 - 09.2022
- Managed the P&L for Personal Protective Equipment business of Honeywell in the Safety & Productivity Solutions division
- Product Lines handled: Eye, Face, Hearing and Head Protection, Respiratory Protection, Protective Clothing, Hand Protection, Safety Shoes, Fall Protection
- Launch of new products leading to 100%+ revenue and margin growth and entry into new customer segments
- Value Addition/ Value Engineering Projects- Localization of imported products, material & design changes
- Rationalization of Engineering expenses- negotiation on man hours Vs activity and optimum allocation of manpower
- Development of offline retail trade channel as a new initiative in addition to the existing enterprise channel- partner selection, retailer promotion programs, collaterals and catalogues development, road shows, events
- Pricing management: controlling deal prices to reduce price erosion and leading to price gain by price revision
- Reduction in inventory of slow moving and non-moving stock by running special promotional programs
- Sales enablement & funnel management: improvement in lead quality and win rate, better sales productivity
- Trainings and Webinars for sales team, channel partners, customers, leading to up skilling and lead generation
- Catalogue and marketing collaterals development, digital marketing, BTL customer-based marketing
Product Manager
Bosch
Bengaluru
11.2012 - 09.2017
- Launched 200+ new part numbers in different segments, leading to up to 10% contribution of business
- Worked in a Merger & Acquisition project
- Established entry strategy into 2-Wheeler and Off Highway Segment, bringing in inorganic growth
- Developed 6 new suppliers leading to significant cost reduction & lower dependency on existing suppliers
- Successful rollout of SAP based platform for End of Life management of products
- Confronted ISO-9000 recertification audit twice on behalf of department & cleared with zero non-conformity
- Established warranty policy for Filters, leading to systematic settlement of warranty claims & customer satisfaction
- Launched & managed loyalty programs for end users- enabling upselling & cross selling
- Wrote catalogues, posters, banners, leaflets, course guides and training brochures
- Designing & administrating innovative trade promotions to drive sales
- Ensured successful management & direction of filtration brand of Bosch achieving significant growth in revenues, profitability & visibility and setting a benchmark in the company globally as the best performing region
Graduate Apprentice Trainee
Bosch
Bengaluru
11.2011 - 11.2012
- Worked in 6 different functions on 2 months rotation basis as part of the on-boarding program at Bosch
- Sales, Process Planning, Engineering, Manufacturing, Supply Chain & Product Management
Education
MBA - General Management
Narsee Monjee Institute of Management Studies
Bengaluru, India 01.2015 - 12.2016
Bachelor of Technology - Mechanical Engineering
GIET University
Odisha 06.2007 - 05.2011
Skills
Product Management
Certification
Business English Certificate (BEC-VANTAGE), University of Cambridge
Timeline
Senior Manager, Product Marketing
Applied Materials
09.2022 - Current
Marketing Manager
Honeywell
10.2017 - 09.2022
Bosch Certification Program in Project Management - Level T1 and L1
02-2017
Bosch Certification Program in Project Management - Level B1 and B2
08-2016
Certification Program in Project Management from Promantia Academy, Bangalore, Karnataka
11-2015
MBA - General Management
Narsee Monjee Institute of Management Studies
01.2015 - 12.2016
German Language- A1, Goethe Institute
07-2013
Product Manager
Bosch
11.2012 - 09.2017
Graduate Apprentice Trainee
Bosch
11.2011 - 11.2012
Catia V5 R18, Central Tool Room & Training Centre
05-2009
Business English Certificate (BEC-VANTAGE), University of Cambridge
10-2008
AutoCAD 2007, Central Institute of Plastic Engineering & Technology
05-2008
Bachelor of Technology - Mechanical Engineering
GIET University
06.2007 - 05.2011
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