Ambuj Kashyap
Product Manager (Marketing and Subscription)
Greater Noida
Summary
Product Manager aiming to utilize 2 years of demonstrated success in product lifecycle management and segment strategy. Energetic and strategic with an aptitude for effectively evaluating product performance and profitability to drive Product and Business KPIs.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Product Manager (Marketing & Subscription)
Times Internet Limited
Noida
10.2024 - Current
- Introduced user mandate change on the ET iOS app leading to 20% increase in GTV and 15% increase in AOS
- Responsible for driving ETPrime and TOI+ subscription by A/B Experimentation of different pricing and subscription plans
- Ideated and launched duration based plans on TOI android leading to a 18% increase in AOS for new users
Associate Product Manager (Marketing)
Junglee Games
Gurugram
05.2023 - 10.2024
- End-to-End Ownership of First Depositor Funnel: Setting up GTM Interventions in FD user funnel to maintain 40% D7 mature user retention
- Led GTM intervention in the tournaments module for JR App that generated 5 Cr+ in additional revenue (20 % of overall tournament rake) MoM
- Improved FTUE/NUX on the JR App by launching Drop adherence A/B experiment that led to a 36% delta (TG on CG) in the DA metric and competitor benchmarking for Rummy platform
- Led A/B Experimentation on Daily Free Leaderboard feature on the JR App to improve cash-game conversion (F2C Funnel) by 24.2%
- Hypothesized & Initiated Repeat Depositor user funnel that generated 9% increase in ADPU (TG on CG) on JR App
- Launched subscription module on JR that led to 50% increase in user gameplay and engagement and sale of 7k passes in a week
- Led GTM based Big Push for Rummy Platform for World Cup'24 that led to an additional revenue of 3Cr+
Education
MBA - Marketing- Data Science and Business Analytics
MICA
Ahmedabad, India 06.2021 - 12.2023
Bachelor of Science (Hons) - Botany
University of Delhi
New Delhi, India 05.2015 - 12.2018
Skills
Accomplishments
- Winner of MICA Rural Immersion Program
- Best Project in Digital Marketing Analytics
- Best Rookie Award: Junglee Games
Linkedin Profile
www.linkedin.com/in/ambuj-kashyap-543130168
Timeline
Product Manager (Marketing & Subscription)
Times Internet Limited
10.2024 - Current
Associate Product Manager (Marketing)
Junglee Games
05.2023 - 10.2024
MBA - Marketing- Data Science and Business Analytics
MICA
06.2021 - 12.2023
Bachelor of Science (Hons) - Botany
University of Delhi
05.2015 - 12.2018
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