Amey Walawalkar

Kotak Securities Ltd, a subsidiary of Kotak Mahindra Bank, is one of the oldest and largest stock brokers in the Industry.

As a Deputy Vice President, leading a team of 10 people, my responsibilities are,

• Develop product messaging that differentiates new products and services from others in the market
• Maintain and manage competitive intelligence and comparison by working with cross functional stakeholders
• Measure and optimize the customer lifecycle
• Create consistent structural input format to maintain site continuity by implementing best-practices for designers and content providers
• Incorporate SEO techniques to verify maximal site exposure to search engine robots and crawlers.
• Manage marketing budget, negotiations and vendor management
• Test and optimize marketing tactics for customer acquisition, activation and retention
• Keep abreast with the latest trends and changes in UI/UX and digital marketing

Key Achievements:

• Successfully revamped the website resulting to improvement in traffic by 25%
• Developed a new design system and in-house drag and drop email builder which improved email creation TAT by 70% and saved cost by 95%
• Successful integration of ‘CleverTap’ for marketing automation to improve customer activation and retention by 7% in a year
• Maintained 99.99% deliverability rate along with high domain reputation
• Implementation of BIMI resulted to improvement in open rate by 5% and reduced spam rate
• Completion of ‘Marvel’ project in collaboration with Bain & Company resulting in improvement in engagement rate by 12%

Netcore Cloud Pvt. Ltd. from 2 decades of martech experience, provides an intelligent full-stack customer engagement & experience platform along with AI-based personalization, communication API

As a Sr. Product Manager reporting to Sr. Vice President my responsibilities were,

• Drive innovative solutions to business problems or client engagements through coordination and negotiation with key decision makers
• Own and manage the product lifecycle with internal and external development teams, including definition development and launch
• Develop and implement a go-to-market plan, working with all departments to execute
• Evangelize the product to all internal & external stakeholders
• Create and manage a user story, acting as a key product owner for our agile development team; research and design compelling features and services
• Partnering with the UX team to create rapid prototypes, solicit customer feedback, and create consumer-grade application interfaces
• Provide training to sales and business teams for newly launched solutions

Key Achievements:

• Managed a successful rebranding of Email API as well as Customer Engagement and Experience platform
• Conducted a Master Class to all of the clients, demonstrating how to use the product and how to solve problems with it
• Awarded as a star performer for 2 consecutive quarters, Q3 & Q4 FY-21

• Execute integrated campaigns to delight customers consistent with CVM guidelines for different customer segments through e-mails, SMS, push notifications and digital platforms
• Customer journey building and marketing automations
• Campaign evaluation and profitability analysis
• Use data driven approach to identify behavioral patterns to contextualize and customize the campaign communication
• Web and Mobile app Integration

Key Achievements:

• Successful Integration of ‘Smartech’ for marketing automations with Netcore Solutions Pvt Ltd
• Winner of Bronze award for ‘Best Omni-Channel Campaign Management & Marketing Automation’ for 2019
• Winner of Gold in Email Marketing and Silver in Data Driven Marketing at Acef Awards
• Completion of ‘SOO project’ with Cartesian Consulting

• Lead a team of 8 people; modeling, planning and execution of all financial reports
• Annual Budgets and quarterly forecasts Identifying areas of budget concern and potential impact on product financial performance
• Analyzing the Actual performance, profitability and variance analysis

• Finalization & review of monthly accounts
• Preparation of monthly MIS & Financial statements to the management
• Preparation of Cash flow reports & Cost operating overheads reports
• Checking and laying down suitable internal controls in the system for ensuring accuracy and timeliness
• Interacting with statutory and internal audit teams for smooth completion of audit