Ameya Naik

Work History

Scatter Content Agency

Mumbai

03.2022 - Current

Creative ideation and deep research Taking end-to-end responsibility of putting together a pitch deck right from getting the right brief from the client to undertaking your own research to putting together a content strategy and finally presenting it to the client
Long-term account planning played a major role in ensuring the growth of the brands that are already working with Scatter by being involved in the annual, quarterly and monthly planning and measuring the success of these brands vis-à-vis the goal that the client is chasing
Pitching strategies to clients was a vital part of multiple power-packed calls throughout the day within the team, across teams and with clients for a variety of reasons which may include a quick brainstorming prioritizing pitches to answering a client’s questions as the content marketing expert
Creative thinking and Conceptualizing enthralling campaigns for brands whether it is for a product launch or a topical day right from the creative route to the campaign hashtag to deciding the platforms that we will be focusing on and the duration of the campaign
Communicating effectively and Developing an eye to read between the lines when it comes to the way a brand communicates with its audience across all touchpoints – websites, emailers, SMSes etc
Distribution Apart from strategizing content creation, and also involved in evaluating content distribution options with high pedigree publishers, category influencers and other distribution networks.

Kubik Discover Luxury

Mumbai

04.2020 - 03.2022

Maintaining and enhancing Brand awareness, Customer Engagement, and Customer retention, Spending per customer & other metrics
Performing market research to understand consumer trends and preferences and to identify potential changes required in communication, outreach modes and products
Strategizing and executing Search Engine ads through, Adwords, adsearch & Display ads
Making sure the search ads are followed with proper indexing in order to enhance search volume through specific keywords for Kubik’s architectural Products
Developing PR campaigns and developing a relationship with various industry stakeholders to ensure Brand/product advocacy on relevant forums
Built brand awareness in local market and increased penetration with proactive strategies.

British Safety Council

Mumbai

05.2019 - 04.2020

Responsible for supporting Pan-India-led Marketing activities and acting as an interface between the vendors and the Regional marketing team
Monitoring SEM campaigns for BSC while making sure the ads run smoothly and results are achieved based on the requirements laid out by the Marketing head
Increasing Subscribers for BSC’s monthly Print & Digital Newsletters and magazines
Keep track of forecast vs spend, provision and channel-wise work
Audit activities for Agencies/Suppliers (merchandising execution, in a shop and on shop fixture execution & quality check)- minimum of 15% of monthly performance
Planned trade shows and vendor fairs for clients and partners to attend.

Mercury Energy

Auckland

01.2018 - 04.2019

Client Fulfillment in Google Ads to drive revenue - Innovation and fulfilment in Google Shopping, Search, Display, and Video Marketing - Facebook Business Manager - Grow Client Revenue and Returns - Develop & Execute Client Strategy for Google Ads & Facebook - Build and develop Buyer Personas for Targeting - Implementation of End to End tracking to grow client revenue
Consult with my vendors to identify opportunities for new products, and marketing platforms to grow client revenue.
Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.

DDB Mudra

Mumbai

02.2016 - 02.2017

Working on monthly competition reports, quarterly reviews, strategy, understanding SOE & SOV analysis, client presentations
Scheduling & execution for approved plans - Interacting with vendors as per requirement for integrations/panel discussion/media initiative - Responsible for preparing a monitoring report, post-campaign report and sending it to a client on a regular basis, handling ongoing campaigns.
Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
Increased brand awareness through creation of innovative print and digital productions for major publications.
Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.