Sports
Ameya Naik
Digital Strategist
Mumbai
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
17
17
years of post-secondary education
9
9
Certifications
1
1
Language
Work History
Strategist
Scatter Content Agency
Mumbai
03.2022 - Current
- Creative ideation and deep research Taking end-to-end responsibility of putting together a pitch deck right from getting the right brief from the client to undertaking your own research to putting together a content strategy and finally presenting it to the client
- Long-term account planning played a major role in ensuring the growth of the brands that are already working with Scatter by being involved in the annual, quarterly and monthly planning and measuring the success of these brands vis-à-vis the goal that the client is chasing
- Pitching strategies to clients was a vital part of multiple power-packed calls throughout the day within the team, across teams and with clients for a variety of reasons which may include a quick brainstorming prioritizing pitches to answering a client’s questions as the content marketing expert
- Creative thinking and Conceptualizing enthralling campaigns for brands whether it is for a product launch or a topical day right from the creative route to the campaign hashtag to deciding the platforms that we will be focusing on and the duration of the campaign
- Communicating effectively and Developing an eye to read between the lines when it comes to the way a brand communicates with its audience across all touchpoints – websites, emailers, SMSes etc
- Distribution Apart from strategizing content creation, and also involved in evaluating content distribution options with high pedigree publishers, category influencers and other distribution networks.
Digital Marketing Strategist
Kubik Discover Luxury
Mumbai
04.2020 - 03.2022
- Maintaining and enhancing Brand awareness, Customer Engagement, and Customer retention, Spending per customer & other metrics
- Performing market research to understand consumer trends and preferences and to identify potential changes required in communication, outreach modes and products
- Strategizing and executing Search Engine ads through, Adwords, adsearch & Display ads
- Making sure the search ads are followed with proper indexing in order to enhance search volume through specific keywords for Kubik’s architectural Products
- Developing PR campaigns and developing a relationship with various industry stakeholders to ensure Brand/product advocacy on relevant forums
- Built brand awareness in local market and increased penetration with proactive strategies.
Marketing Coordinator
British Safety Council
Mumbai
05.2019 - 04.2020
- Responsible for supporting Pan-India-led Marketing activities and acting as an interface between the vendors and the Regional marketing team
- Monitoring SEM campaigns for BSC while making sure the ads run smoothly and results are achieved based on the requirements laid out by the Marketing head
- Increasing Subscribers for BSC’s monthly Print & Digital Newsletters and magazines
- Keep track of forecast vs spend, provision and channel-wise work
- Audit activities for Agencies/Suppliers (merchandising execution, in a shop and on shop fixture execution & quality check)- minimum of 15% of monthly performance
- Planned trade shows and vendor fairs for clients and partners to attend.
SEO Analyst
Mercury Energy
Auckland
01.2018 - 04.2019
- Client Fulfillment in Google Ads to drive revenue - Innovation and fulfilment in Google Shopping, Search, Display, and Video Marketing - Facebook Business Manager - Grow Client Revenue and Returns - Develop & Execute Client Strategy for Google Ads & Facebook - Build and develop Buyer Personas for Targeting - Implementation of End to End tracking to grow client revenue
- Consult with my vendors to identify opportunities for new products, and marketing platforms to grow client revenue.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
Media Planner
DDB Mudra
Mumbai
02.2016 - 02.2017
- Working on monthly competition reports, quarterly reviews, strategy, understanding SOE & SOV analysis, client presentations
- Scheduling & execution for approved plans - Interacting with vendors as per requirement for integrations/panel discussion/media initiative - Responsible for preparing a monitoring report, post-campaign report and sending it to a client on a regular basis, handling ongoing campaigns.
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
Education
Marketing
02.2017 - 02.2018
- Completed professional development in Digital Marketing
BBA - Marketing Management And Research
06.2013 - 02.2016
- Elected Captain of College Basketball Team
- Elected to President for Mumbai University in 2015.
High School Diploma -
06.2010 - 06.2013
High School Diploma -
06.2000 - 06.2010
Skills
Strategic planning
Ad development
Keyword optimization
SEM trend knowledge
Excellent Communication
Organization and Time Management
Teambuilding
Active Listening
Training and Development
Cultural Awareness
Analytical and Critical Thinking
Planning and Coordination
Multitasking Abilities
Flexible and Adaptable
Accomplishments
All India Basketball Player ( 5x State Player, 2x National Level, 8x District Player), (Most Improved Ads Specialist 2018), Sports Leader of the Year 2015 (Somaiya College)
Certification
Google(Adwords, Adsearch, Analytics)
Interests
Music
Travelling
Timeline
Strategist - Scatter Content Agency
03.2022 - Current
12 Segments of Digital Marketing
12-2021
Data Analytics & Customer Analytics
03-2021
B2B & B2C Marketing Foundations: Positioning
03-2021
Creating Marketing Growth System
02-2021
WordPress: Ecommerce
06-2020
Managing Brand Reputation
06-2020
Digital Marketing Strategist - Kubik Discover Luxury
04.2020 - 03.2022
Marketing Coordinator - British Safety Council
05.2019 - 04.2020
Google(Adwords, Adsearch, Analytics)
06-2018
Facebook Manager (Meta)
06-2018
Hubspot - Inbound Marketing
06-2018
SEO Analyst - Mercury Energy
01.2018 - 04.2019
Unitec Institute of Technology - , Marketing
02.2017 - 02.2018
Media Planner - DDB Mudra
02.2016 - 02.2017
SK Somaiya - BBA, Marketing Management And Research
06.2013 - 02.2016
Maharashtra Board - High School Diploma,
06.2010 - 06.2013
Maharashtra Board - High School Diploma,
06.2000 - 06.2010