AMEYA KHANDEKAR
Digital Marketer | Storyteller | Creative Consultant
Mumbai,MH
Summary
Hotelier by academics, Storyteller by choice. Creative Digital Marketing professional with around 10 years of experience in Brand Building and Digital advertising. My forte is creating integrated brand communication strategies with solid record of accomplishment in overseeing marketing departments, strategies and key projects for driven clientele. Well-versed in both online and traditional marketing approaches.
Overview
3
3
Certifications
9
9
years of professional experience
Work History
Creative Advisor and Consultant
01.2021 - Current
- Building an environment for their creative team to work in and supervising their ideas and processes.
- Advisory on the creative art & copy output to sync with current industry standards.
- Help translate marketing objectives into clear creative strategies.
- Help the partners recruit and establish a proper structure within the organization.
Associate Director - Brand Solutions
PivotRoots
Mumbai, Maharashtra
03.2020 - 11.2020
- Driven brand strategy for digital marketing campaigns and projects.
- Synced with other agency functional teams - Analytics, Media, Client Services to define campaign way forwards.
- Utilized research - qualitative & quantitative to develop meaningful audience insights that drive relevance to the brand brief.
- Provided creative strategic support for the account management teams.
- Worked on pitches and new business development projects.
- Developed integrated digital brand strategies.
Associate Director - Creative Strategy
Interactive Avenues
Mumbai, Maharashtra
07.2018 - 01.2020
- Lead the Creative Strategy Division for Mumbai.
- Drove strategic and creative thinking for integrated and digital marketing campaigns, as well as tactical digital assignments.
- Partnered with leadership to develop new processes and frameworks for application across accounts.
- Proactively identified new strategic opportunities that are mutually beneficial for the agency and clients.
- Uncovered social insights and crafted creative development and distribution for maximum relevance and impact.
Account Director
Sociosquares
Mumbai, Maharashtra
12.2016 - 07.2018
- Managed overall agency/client relationship providing strategic input while guiding teams towards the achievement of client objectives.
- Created effective digital strategies and worked collaboratively with the planning and creative teams.
- Managed execution and financial performance while ensuring that the overall strategy is sound and on point.
- Utilized project management processes and tools to encourage discipline and collaborative work culture.
Brand Manager - Dr. Subhash Chandra
Essel Group
Mumbai, Maharashtra
02.2016 - 11.2016
- Developed personal brand on Digital for Dr Subhash Chandra - Chairman, Essel Group.
- Drove content management for all online channels, with particular focus on digital/social media and website.
- Provided strategic consulting and operational advice across digital engagement and online presence.
- Managed PR and Branding for chairman along with internal teams.
Group Head - Social Media
Isobar
Mumbai, Maharashtra
04.2015 - 02.2016
- Created social media strategies that collaborate with marketing, PR and advertising campaigns.
- Lead the Mumbai Social Media division and develop an integrated work approach with creative and servicing teams.
- Monitored sites for customer service opportunities and initiate conversations on behalf of the client.
- Analyzed and reported social media actions on a monthly basis for successes and new opportunities.
- Drove New Business Development for the agency.
Sr. Account Executive
MSLGROUP
Mumbai, Maharashtra
04.2013 - 04.2015
- Serviced clients along with strategy and execution of social media campaigns.
- Developed an in-detail Digital PR approach to campaigns that use social media marketing techniques along with PR tools.
- Monitored trends and applications to correctly apply that knowledge to boost the use of social media.
- Measured the impact of social media using various reports which cover Brand Listening, Campaign performance, overall conversations and brand sentiment.
Brand Associate
RKSwamy BBDO
Mumbai, Maharashtra
12.2011 - 04.2013
- Created comprehensive social media plans to define programs that use social media marketing techniques to achieve set objectives across all brands.
- Implemented and managed social media campaigns along with servicing associated brands.
- Monitored trends and applications and appropriately apply that knowledge to optimize the use of social media.
- Measured the impact of social media on the overall marketing e orts via various reporting metrics.
Education
Bachelor of Science - Hotel Management & Catering Operations, Hospitality & Tourism management, sales & marketing
Kohinoor College of Hotel Management
Skills
Critical and creative thinking
Certification
Marketing Foundations: The Marketing Funnel
Timeline
Creative Advisor and Consultant
01.2021 - Current
Marketing Foundations: The Marketing Funnel
12-2020
WES - Verified International Academic Qualifications
09-2020
Associate Director - Brand Solutions
PivotRoots
03.2020 - 11.2020
Associate Director - Creative Strategy
Interactive Avenues
07.2018 - 01.2020
Account Director
Sociosquares
12.2016 - 07.2018
SpredFast - Social Platform - Conversation Analytics, Intelligence and Experiences
05-2016
Brand Manager - Dr. Subhash Chandra
Essel Group
02.2016 - 11.2016
Group Head - Social Media
Isobar
04.2015 - 02.2016
Sr. Account Executive
MSLGROUP
04.2013 - 04.2015
Brand Associate
RKSwamy BBDO
12.2011 - 04.2013
Bachelor of Science - Hotel Management & Catering Operations, Hospitality & Tourism management, sales & marketing
Kohinoor College of Hotel Management
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