Football
Ameya Pai
Head of Digital
Vasai
Summary
A dynamic and forward-thinking head with over 6 years of experience and a knack for turning ideas into impactful experiences. With a proven track record of boosting brands to new heights through innovative social media strategies, eye-catching content, and laser-focused marketing campaigns, I thrive in the world of digital creativity. Whether it's crafting compelling brand stories, launching game-changing products, or building communities that genuinely connect, I’m the go-to strategist for making waves in the digital space. Always looking to spark fresh ideas, build strong relationships, and push boundaries, let’s make some magic happen!
Overview
6
6
years of professional experience
30
30
Plus brands worked on
4
4
Countries worked in
Work History
Head of Digital
Brand Sentry LLP
10.2020 - Current
- Spearheaded revenue generation strategies for emerging brands, consistently achieving growth in early-stage markets.
- Led cross-functional teams in digital and enterprise collaboration, emphasizing efficient delivery and continuous process improvement.
- Conducted in-depth analysis and reporting of social media and online marketing campaign performance to optimize future strategies.
- Developed and executed innovative online marketing campaigns, driving significant increases in brand awareness and visibility.
- Managed a diverse team of 10 across India and UAE to create original content and moderate an active online community, enhancing customer interaction and brand loyalty.
- Enhanced customer engagement and brand visibility through targeted social media strategies and audience-focused content.
- Designed and implemented comprehensive social media marketing plans for clients, aligning with their strategic goals
- Provided mentorship and guidance to team members, ensuring the timely and efficient completion of all project deliverables.
- Capitalized on emerging customer trends and market shifts to adapt marketing strategies and maintain competitive advantage.
- Identified and tracked key performance indicators (KPIs), reporting actionable insights to optimize digital marketing campaigns.
- Designed and managed paid advertising campaigns on multiple social media platforms, driving engagement and conversions with an ROAS of over 3.0
- Produced detailed weekly reports measuring campaign performance against KPIs, providing data-driven recommendations for improvement.
- Continuously optimized marketing efforts by closely monitoring performance metrics and implementing adjustments for higher conversion rates.
- Established and strengthened the online presence of multiple brands through tailored social media strategies and strategic influencer partnerships within niche markets.
Social Media Manager
Koffeetech Communications
12.2019 - 09.2020
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Managed team of 8 plus member to generate original content and moderate online community members.
- Handled paid campaigns with cumulative monthly budgets of around 3 lakhs per month for more than 5-6 clients.
- Created Brand Awareness, Lead Generation, Conversion campaigns etc for various brands as per requirement.
- Handling of Remarketing Campaigns with integration of Facebook pixel and other custom events.
- Devised strategies and roadmaps to support product vision and value to business.
- Curated and segmented editorial content to increase engagement and channel growth.
- Content Ideation, Visualization and Execution for brands on Monthly basis.
- Ensuring brand guidelines, color codes etc are adhered as per requirement.
- Understanding client Requirements and creating ROI based campaigns for the same.
- Communicating with clients on daily basis to maintain transparency and build a good rapport.
- Created and facilitated many online contests to retain members and attract new members.
- Creation of Content calendars with creative ideas and original concepts based on client requirements and target audience.
Social Media Executive
Insomniacs
10.2018 - 09.2019
- Maintained excellent attendance record, consistently arriving to work on time.
- Monitored social media and online sources for industry trends.
- Responsible for daily Social Media Postings, Campaign Ideations,Reporting, Moment Marketing, ORM, Event Coverage on Social Media Platforms and many such activities.
- Worked on brands like VU Televisions,Istituto Marangoni Mumbai, Raunak Group, Spenta Corporation, Mayfair Housing, RealtyDaddy, Coolberg, Macmerise, and many more.
Social Media Executive
Fulcro Consultancy
10.2017 - 07.2018
- Handled daily social media activities and reporting for Brands like Tata Docomo, Asus India, Kohler, Samsonite.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Managed ORM for these brands with help of various tools like Radian6, Sprinklr, Social Report, Etc.
Junior Social Media Executive
Locobuzz
07.2017 - 10.2017
- Looked after ORM, daily tagging and reporting for Brands Like Citibank India, Audi India and Yes Bank India.
- Worked on Tools Like Locobuzz, Sprinklr to Manage customer Relationship and to generate various reports.
Education
BMM - Mass Media And Advertisement
03.2014 - 03.2017
Additional Skills
Website Development:
- Led the development of multiple high-performing websites on both Shopify and WordPress, delivering seamless user experiences and robust e-commerce functionalities.
Product Launches:
- Played a key role in driving successful product launches for clients in the UAE and Russia, contributing to market penetration and brand recognition.
Marketplace Advertising (UAE):
- Orchestrated and executed high-impact ad campaigns on Amazon UAE, achieving consistent 100% month-over-month growth in sales and visibility.
Influencer & Content Creation (Vasailocall):
-Manages an Instagram page with over 10k organic followers, driving significant engagement through content creation and strategic influencer marketing. Created viral reels that garnered over 1 million views, enhancing brand presence and audience reach.
Interests
Cricket
Singing
Reading
Skills
Digital strategy development
undefinedTimeline
Head of Digital - Brand Sentry LLP
10.2020 - Current
Social Media Manager - Koffeetech Communications
12.2019 - 09.2020
Social Media Executive - Insomniacs
10.2018 - 09.2019
Social Media Executive - Fulcro Consultancy
10.2017 - 07.2018
Junior Social Media Executive - Locobuzz
07.2017 - 10.2017
Thakur College Of Science And Commerce - BMM, Mass Media And Advertisement
03.2014 - 03.2017
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